{"id":18472,"date":"2025-10-22T21:40:25","date_gmt":"2025-10-22T21:40:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/18472\/"},"modified":"2025-10-22T21:40:25","modified_gmt":"2025-10-22T21:40:25","slug":"fight-over-new-us-house-districts-in-california-could-turn-on-advertising-edge-in-closing-days-4","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/18472\/","title":{"rendered":"Fight over new US House districts in California could turn on advertising edge in closing days"},"content":{"rendered":"<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \">LOS ANGELES &#8212; LOS ANGELES (AP) \u2014 Less than two weeks from Election Day, the fight over new California U.S. House maps that could erase up to five Republican seats is starting to look like a lopsided match-up, with opponents running low on campaign ads and options.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The dynamics of the race can still change, and ballot questions have <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/california-redistricting-ballot-newsom-democrats-house-maps-2abc3c5e533066a0874a92d427b37eeb\" rel=\"nofollow noopener\" target=\"_blank\">a history<\/a> of quirky outcomes in California. But industry data show TV advertising spending \u2014 the main pipeline to voters in the vast state \u2014 dropping off dramatically by Republicans and other critics of the proposal. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The map pushed by Democratic Gov. Gavin Newsom aims to bolster his party&#8217;s chances of regaining a House majority in 2026 and counter Republican efforts to add more seats in Texas and other states.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Voting <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/california-house-trump-newsom-democrats-republicans-43868bbcfb81cf2b1ef5d2862b2665a9\" rel=\"nofollow noopener\" target=\"_blank\">began<\/a> earlier this month and concludes Nov. 4. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Over 1.5 million Democratic mail ballots have been <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/x.com\/Political_Data\/status\/1980833248596140439\" rel=\"nofollow\">returned<\/a> so far, outpacing about 853,000 Republican ballots, though that&#8217;s not surprising in a state where registered Democrats outnumber GOP voters by nearly 2-to-1.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Data compiled by advertising tracker AdImpact show Democrats and other supporters have nearly $9 million in ad buys booked on broadcast TV, cable and radio. But opponents have virtually no time reserved, though the data don&#8217;t include some popular streaming services like Hulu and YouTube or mail advertising. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">According to AdImpact, supporters have aired nearly $70 million in ads so far, compared to about $31 million from opponents.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The outcome of the fight over so-called Proposition 50 will have national implications. A Democratic House would <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/california-newsom-redistricting-texas-trump-5ccb3de37f6d3ec803ac24ad363018fa\" rel=\"nofollow noopener\" target=\"_blank\">menace<\/a> President Donald Trump&#8217;s agenda for the remainder of his term, while Newsom is widely seen as a likely 2028 presidential contender who would get a publicity boost within his party for spearheading a plan to sidetrack Trump&#8217;s conservative playbook.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cIf we lose this election in California it means Democrats have virtually no chance of taking back the House,\u201d Newsom warned in a recent fundraising pitch to supporters.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Earlier in the campaign the Congressional Leadership Fund, a super PAC tied to House Speaker Mike Johnson, kicked in a $5 million donation to opponents. But conspicuously, a hoped-for late surge in national Republican dollars has yet to materialize. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Investing in heavily Democratic California is often seen as a dicey bet for GOP donors, and Republicans are fighting across the country to hold their slim majorities in the House and Senate next year. Trump has mostly kept a distance from the contest in a state he lost in landslides in three presidential elections, but where he also has a loyal conservative base and received more votes than any previous Republican presidential candidate. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">California is home to some of the nation&#8217;s most expensive media markets. When it comes to money, it&#8217;s not just a matter of fighting off Newsom&#8217;s new House map for the GOP \u2014 tens of millions of dollars more will be needed to defend the dwindling number of Republican House incumbents in the state, whether Proposition 50 passes or not. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">With the 2026 midterms approaching and House control on the line, national Republican donors \u201care looking at those dollars and thinking where are they needed the most,\u201c said Tim Lineberger, who was communications director for Trump\u2019s 2016 campaign in Michigan and also worked in the former president\u2019s administration. With critical House races emerging around the country, those dollars might go elsewhere \u201crather than fight what might be inevitable here.\u201d<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">But with millions of Trump voters in California \u201cit&#8217;s still an important fight to have in this state,\u201d Lineberger added.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Longtime Republican strategist Jon Fleishman, a former executive director of the California Republican Party, asked, \u201cDoes the road to the White House or the Senate or the House really run through California?\u201d <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">\u201cIf we are not seeing a lot of national money coming in, we may be getting an unfortunate answer to that question,\u201d Fleishman said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">How much California&#8217;s political maneuvering will matter in House control \u2014 even if the new map is approved next month \u2014 is not yet known. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The proposed California House districts \u2014 crafted by Democrats behind closed doors \u2014 have been designed to <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/california-texas-redistricting-congressional-map-4c22e21d5d4022d33a257045693b6fd4\" rel=\"nofollow noopener\" target=\"_blank\">add five Democratic U.S. House seats<\/a> to offset <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/california-texas-redistricting-f93a49178fd3b9cba00880b9c9231799\" rel=\"nofollow noopener\" target=\"_blank\">Trump\u2019s moves in Texas<\/a> to gain five Republican districts before the 2026 midterm elections. That could boost the Democratic margin to 48 of California\u2019s 52 congressional seats, up from the 43 seats the party now holds.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">But Republicans in <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/redistricting-gerrymander-trump-missouri-936e8daecadb32556fcfbd2eb9f7457b\" rel=\"nofollow noopener\" target=\"_blank\">Missouri<\/a>, <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/north-carolina-legislature-congress-redistricting-55512714a072fcecad912ee5c6817f84\" rel=\"nofollow noopener\" target=\"_blank\">North Carolina<\/a> and <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/indiana-redistricting-jd-vance-mike-braun-25e5f8245d54b42d39deb921cc857735\" rel=\"nofollow noopener\" target=\"_blank\">Indiana<\/a> are making moves that could add GOP House seats as well \u2014 districts are crafted state by state. Republicans hold a 219-213 majority in the U.S. House, with three vacancies.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The framework of the race is set, with Newsom depicting the contest as a battle against Trump to save democracy, while Republicans and their supporters decry the proposal as a blatant power grab intended to make the state\u2019s dominant Democrats even more powerful while discarding House maps developed by an independent commission. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">A handful of Republican congressmen who could see their districts dramatically reshaped have mostly stayed away from the campaign spotlight.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The single largest donor in the campaign could probably walk through downtown Los Angeles in the middle of the day without getting recognized. Charles Munger Jr. \u2014 son of the late billionaire Charlie <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/charlie-munger-dead-warren-buffett-berkshire-hathaway-96b8e7a7b096339cb57ff72df915567a\" rel=\"nofollow noopener\" target=\"_blank\">Munger<\/a>, who helped Warren Buffett build Berkshire Hathaway into an investment powerhouse \u2014 has funneled over $30 million into the effort to block Newsom&#8217;s plan. <\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Munger, a longtime Republican donor who was instrumental in establishing independent redistricting in the state, says voters need to put aside talk of Trump and look at how Newsom&#8217;s map would upend representation by carving up districts for political gain.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Voters should ask, \u201cIs this good for you?\u201d Munger told reporters recently. \u201cDo you want to trust these people who drew these maps this way?&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The campaign has lured some marquee names \u2014 former Republican Gov. Arnold <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/apnews.com\/article\/arnold-schwarzenegger-trump-california-house-redistricting-d15c5dcad9829b94c42cea1118ea782d\" rel=\"nofollow noopener\" target=\"_blank\">Schwarzenegger<\/a> has appeared in ads opposing the change, while former Democratic President Barack Obama has endorsed Newsom&#8217;s proposal. But without a candidate on the ballot, the race has lacked for gripping drama.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">To surpass the 50% mark and win, Newsom and his supporters are hoping to keep the focus on Trump, with the intent of driving up a large turnout of Democratic and other left-leaning voters. Because Republicans make up only 1-in-4 voters in the state, opponents will need to get a heroic GOP turnout while peeling off a slice of Democrats as well as getting an edge with independent voters.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">At a rally last week in suburban Los Angeles opposing the proposal, Republican retiree Anne White lamented that the plan would in some cases create oddly shaped districts that would combine rural and farming areas than tend to lean Republican with liberal coastal cities.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC eTIW sUzSN \">\u201cThose people have nothing in common with one another,\u201d White said. While the current districts were established by an independent commission in public hearings, Newsom \u201cwants to undo all of that.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"LOS ANGELES &#8212; LOS ANGELES (AP) \u2014 Less than two weeks from Election Day, the fight over new&hellip;\n","protected":false},"author":2,"featured_media":18473,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15566,847,7,9,8,989,18,15532,13,991,17,1710],"class_list":{"0":"post-18472","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-california","8":"tag-15566","9":"tag-article","10":"tag-california","11":"tag-california-headlines","12":"tag-california-news","13":"tag-elections","14":"tag-general-news","15":"tag-marketing-and-advertising","16":"tag-politics","17":"tag-redistricting","18":"tag-u-s-news","19":"tag-voting"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/18472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=18472"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/18472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/18473"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=18472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=18472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=18472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}