{"id":192376,"date":"2026-02-25T03:00:14","date_gmt":"2026-02-25T03:00:14","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/192376\/"},"modified":"2026-02-25T03:00:14","modified_gmt":"2026-02-25T03:00:14","slug":"marathon-burger-expands-to-long-beach-ca-in-partnership-with-the-broadus-family-afrotech","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/192376\/","title":{"rendered":"Marathon Burger Expands To Long Beach, CA, In Partnership With The Broadus Family &#8211; AfroTech"},"content":{"rendered":"<p>Nipsey Hussle\u2019s spirit lives on not only in his music but in the business world.<\/p>\n<p>The late <a href=\"https:\/\/afrotech.com\/chance-the-rappers-interview\" target=\"_blank\" rel=\"noopener nofollow\">rapper<\/a> passed away in 2019 at 33, as <a href=\"https:\/\/afrotech.com\/nipsey-hussle-brother-blacc-sam-opens-marathon-burger\" rel=\"nofollow noopener\" target=\"_blank\">AFROTECH\u2122<\/a> previously reported. His oldest brother, Blacc Sam, has played a pivotal role in ensuring \u201cThe Marathon Continues.\u201d One example is The Marathon Clothing brand, which launched in 2009 and opened its flagship store in 2017 in the Crenshaw District of Los Angeles, <a class=\"editor-rtfLink\" href=\"https:\/\/www.mccourtfoundation.org\/wp-content\/uploads\/2023\/11\/Nipsey-Hussle-LA-Marathon-2024.pdf\" target=\"_blank\" rel=\"noopener nofollow\">according to<\/a> a press release.<\/p>\n<p>Blacc Sam, as Nipsey Hussle\u2019s <a href=\"https:\/\/afrotech.com\/nijaree-canady-makes-history-with-adidas\" target=\"_blank\" rel=\"noopener nofollow\">business<\/a> partner, revealed that his late brother\u2019s children, Emani Asghedom and Kross Asghedom, would become owners of the clothing store.<\/p>\n<p>\u201cWhen I say we own it, it\u2019s in Hussle\u2019s kids\u2019 names, in their trust fund,\u201d Blacc Sam told Rashad Bilal and Troy Millings, hosts of the \u201cEarn Your Leisure\u201d podcast. \u201cWhen they get older, this is something their father worked for, and that they own, and that\u2019s important to me. Also, just having a brick-and-mortar once again reinforced what Hussle told us and taught us.\u201d<\/p>\n<p>He continued, \u201cJust through the ups and downs of you know of whatever with business or brands, whether your shi-t boomin\u2019 online and slows down, just having that brick-and-mortar and being able to pass it down through the family, I think is important.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>On Melrose Avenue, half a mile from that clothing store, exists another venture called Marathon Burger, Eater Los Angeles <a class=\"editor-rtfLink\" href=\"https:\/\/la.eater.com\/2025\/2\/24\/24371593\/marathon-burger-nipsey-hussle-rapper-estate-opening-melrose-burger-restaurant-los-angeles\" target=\"_blank\" rel=\"noopener nofollow\">reported.<\/a> It serves wings, Wagyu beef burgers, and shakes. It also offers vegan-friendly options, including a plant-based burger, a portobello mushroom burger, and a grilled vegetable salad, as <a class=\"editor-rtfLink\" href=\"https:\/\/afrotech.com\/nipsey-hussle-brother-blacc-sam-opens-marathon-burger\" target=\"_blank\" rel=\"noopener nofollow\">AFROTECH\u2122<\/a> previously reported.<\/p>\n<p>Blacc Sam manages the businesses and is, at times, hands-on in the kitchen, he <a href=\"https:\/\/www.cbsnews.com\/losangeles\/news\/nipsey-hussles-legacy-lives-on-with-marathon-burger-opening-saturday\/\" target=\"_blank\" rel=\"noopener nofollow\">shared<\/a> with CBS News. He was inspired to open the business because he would cook in the kitchen with Nipsey Hussle during their childhood.<\/p>\n<p>\u201cI think [the] Marathon brand, created by Hussle, was kind of like to inspire and to just motivate, and it just means to keep going,\u201d he told the outlet. \u201cIt\u2019s not a race, it\u2019s a pace, do it on your own. \u2026 Anything that we can continue doing in that spirit is always a blessing.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-256269\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/02\/Screenshot-2026-02-24-at-7.48.33-AM.png\" alt=\"\" width=\"750\" height=\"561\"  \/>Photo Credit: IG\/ @marathonburger<\/p>\n<p>Marathon Burger started as a pop-up in 2024 and expanded to <a href=\"https:\/\/www.marathonburger.com\/\" target=\"_blank\" rel=\"noopener nofollow\">locations<\/a> on Melrose Avenue, Venice Beach, and Canoga Park in the Los Angeles area. Now, it is adding another location in Long Beach, CA, with a grand opening scheduled for March 1, according to information <a href=\"https:\/\/www.instagram.com\/p\/DTipJNVkhO3\/\" rel=\"nofollow noopener\" target=\"_blank\">shared<\/a> on its Instagram.<\/p>\n<p>The expansion is made possible through a <a href=\"https:\/\/www.facebook.com\/LongBeachMayor\/posts\/marathon-burger-is-coming-to-downtown-long-beach-led-by-blacc-sam-and-the-broadu\/1235741448425278\/\" target=\"_blank\" rel=\"noopener nofollow\">partnership<\/a> between Blacc Sam and the Broadus family, which includes <a href=\"https:\/\/afrotech.com\/snoop-dogg-telegram-digital-gifts\" target=\"_blank\" rel=\"noopener nofollow\">Snoop Dogg<\/a> and <a href=\"https:\/\/afrotech.com\/cordell-broadus-is-a-multi-talented-mogul-with-a-bright-future-just-like-his-father-snoop-dogg\" target=\"_blank\" rel=\"noopener nofollow\">Cordell Broadus.<\/a><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Nipsey Hussle\u2019s spirit lives on not only in his music but in the business world. The late rapper&hellip;\n","protected":false},"author":2,"featured_media":192377,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[90133,2679,3127,131,133,132,995,90134],"class_list":{"0":"post-192376","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-long-beach","8":"tag-afrotech","9":"tag-black-community","10":"tag-investing","11":"tag-long-beach","12":"tag-long-beach-headlines","13":"tag-long-beach-news","14":"tag-tech","15":"tag-wealth-building"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/192376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=192376"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/192376\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/192377"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=192376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=192376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=192376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}