{"id":192831,"date":"2026-02-25T09:36:13","date_gmt":"2026-02-25T09:36:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/192831\/"},"modified":"2026-02-25T09:36:13","modified_gmt":"2026-02-25T09:36:13","slug":"new-lakers-executive-lon-rosen-discusses-increased-ticket-prices-magic-johnson","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/192831\/","title":{"rendered":"New Lakers executive Lon Rosen discusses increased ticket prices, Magic Johnson"},"content":{"rendered":"\n

During a 20-minute interview with the media Tuesday, new Lakers president of business operations Lon Rosen<\/a> said Magic Johnson won\u2019t be involved in any \u201cday\u2013to-day\u201d involvement with the team and that hopes season-ticket holders will \u201crenew\u201d them despite the enormous increase for next season.<\/p>\n

Rosen, who has been an executive vice president and chief marketing officer with the Dodgers since 2012 when Mark Walter and Guggenheim Baseball Management purchased the club, took over the Lakers job after Tim Harris resigned from that role.<\/p>\n

Rosen, who is back with the Lakers<\/a> after Walter purchased the team for a $10-billion valuation, was asked about Johnson\u2019s role with the Lakers and how he would be involved with Rob Pelinka, the team\u2019s president of basketball operations and general manager.<\/p>\n

Johnson was president of basketball operations for the Lakers from Feb. 21, 2017 until April 9, 2019, when he abruptly resigned<\/a>.<\/p>\n

\u201cEarvin\u2019s involved with all types of things. He owns football teams, baseball teams, soccer teams, insurance companies, a lot of things. He\u2019s always gonna have some type of involvement with all the teams, but he is not gonna have a day-to-day involvement (with the Lakers),\u201d Rosen said. \u201cIt\u2019s gonna be no different since he left the Lakers. Obviously he\u2019s a huge fan of the Lakers, but he\u2019s not gonna be, \u2018Hey Rob go sign this player. Do that.\u2019 He\u2019ll always be involved with all the teams that he\u2019s involved in, but no, he\u2019s not gonna have day-to-day involvement at all. He is a super Laker fan and he\u2019ll continue to be a super Laker fan. It\u2019s not bad to have that. You see the involvement he had the other day when Pat (Riley) was here (to have his statue unveiled) and he\u2019ll always be involved that way.\u201d<\/p>\n

Rosen was asked about ticket prices increasing for the 2026-27 season.<\/p>\n

There have been reports from Lakers fans that gave an example of their tickets in the 300-level increasing to over 45% from $6,192 to $9,035.<\/p>\n

One fan said his increase was about 15% and another 3% fee if the tickets were not paid for upfront.<\/p>\n

\u201cWe hope they renew. And obviously it reflects on what the market is now and the demand for tickets,\u201d Rosen said. \u201cYou can look at how tickets sell and what the prices are. You look at primary and secondary market and you can see where their demand is.\u201d<\/p>\n

\"Magic <\/p>\n

Magic Johnson with Pat Riley at the unveiling of the statue of Riley.<\/p>\n

(Kayla Bartkowski \/ Los Angeles Times)<\/p>\n

Pelinka told the media after the trade deadline that he\u2019ll work with Walter and Jeanie Buss, who is still the board of governor for the Lakers, when it comes time to make basketball decisions this summer.<\/p>\n

Both Andrew Friedman, the president of baseball operations for the Dodgers, and Farhan Zaidi, a special advisor with the Dodgers, will be advisors for the Lakers and Pelinka. Zaidi was seen at the Lakers\u2019 practice facility Monday.<\/p>\n

\u201cRob\u2019s empowered to do what he does,\u201d Rosen said. \u201cAnd he\u2019s talked about it and I can talk about it. Andrew Friedman and Farhan Zaidi, they have involvement helping Rob a bit. It gives you a deeper bench, and I think Rob appreciates that. And it is unique. But they have a skill set that they can transfer some of it here. And that\u2019s really how we look at it. Look, I have a really good relationship with Rob. I\u2019ve known Rob Pelinka from when he was representing Kobe (Bryant). I met him many many years ago.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"During a 20-minute interview with the media Tuesday, new Lakers president of business operations Lon Rosen said Magic…\n","protected":false},"author":2,"featured_media":192832,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[90313,426,38606,38690,48,52,51,1415,47,50,49,24784,26269,26058,6283,90312,6049,90311,427,4610,49820],"class_list":{"0":"post-192831","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-basketball-operation","9":"tag-dodgers","10":"tag-farhan-zaidi","11":"tag-involvement","12":"tag-la","13":"tag-la-headlines","14":"tag-la-news","15":"tag-lakers","16":"tag-los-angeles","17":"tag-los-angeles-headlines","18":"tag-los-angeles-news","19":"tag-magic-johnson","20":"tag-mark-walter","21":"tag-next-season","22":"tag-president","23":"tag-rob-pelinka","24":"tag-role","25":"tag-rosen","26":"tag-team","27":"tag-thing","28":"tag-ticket-price"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/192831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=192831"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/192831\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/192832"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=192831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=192831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=192831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}