Goodwill of Silicon Valley<\/a> officials.<\/p>\n\u201cYounger shoppers, including Gen Z, continue to be drawn to thrift and resale for sustainability and style,\u201d said Jessica Castello, Goodwill of Silicon Valley\u2019s vice president of retail. \u201cFamilies and value-conscious households are shopping our stores more frequently for everyday essentials.\u201d<\/p>\n
Goodwill\u2019s total retail revenue rose 5.8% in 2025 compared with 2024, Goodwill reported. The outlet store includes items sold by the pound.<\/p>\n
The sales trend grew stronger as 2026 began, according to the nonprofit.<\/p>\n
In January, donated goods sales rose 7.5% compared with January 2025, Goodwill reported. They rose 0.6% in 2024 and 4.9% in 2023.<\/p>\n
\u201cEvery dollar spent in our stores is reinvested in our local programs, allowing us to serve more people and help them get the skills needed to start on a career pathway,\u201d Baker said.<\/p>\n
Goodwill of Silicon Valley\u2019s programs include job training, housing stability, and long-term self-sufficiency, the nonprofit stated.<\/p>\n
In 2025, the organization\u2019s employment programs helped 409 people to secure jobs. Participants in the program earned an average wage of $21.70 per hour.<\/p>\n
Participants in the post-prison reentry program had a 14% recidivism rate. That\u2019s well below the Santa Clara County recidivism rate of 40%, Goodwill stated.<\/p>\n
The nonprofit\u2019s veteran housing program prevents 29 veteran households with a combined 62 people from losing housing. The program also helped 21 households with 77 people to move from homelessness into permanent housing.<\/p>\n
\u201cBy supporting Goodwill, you are strengthening our community, reducing the burden on public assistance, and providing real hope to those eager to work,\u201d Baker said.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN JOSE \u2014 Goodwill of Silicon Valley says sales at its brick-and-mortar retail stores rose during 2025, in…\n","protected":false},"author":2,"featured_media":193395,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[90523,88,90,89],"class_list":{"0":"post-193394","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-jose","8":"tag-https-www-mercurynews-com-2025-12-09-san-jose-goodwill-property-economy-real-estate-office-nonprofit-build","9":"tag-san-jose","10":"tag-san-jose-headlines","11":"tag-san-jose-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/193394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=193394"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/193394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/193395"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=193394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=193394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=193394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}