{"id":197385,"date":"2026-02-28T01:48:08","date_gmt":"2026-02-28T01:48:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/197385\/"},"modified":"2026-02-28T01:48:08","modified_gmt":"2026-02-28T01:48:08","slug":"nipsey-hussles-marathon-burger-to-open-new-long-beach-location-nbc-los-angeles","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/197385\/","title":{"rendered":"Nipsey Hussle\u2019s \u2018Marathon Burger\u2019 to open new Long Beach location \u2013 NBC Los Angeles"},"content":{"rendered":"<p>An established burger joint will soon fire up the grill in <a href=\"https:\/\/www.nbclosangeles.com\/tag\/long-beach\/\" rel=\"nofollow noopener\" target=\"_blank\">Long Beach<\/a> when it opens its newest location Sunday.<\/p>\n<p>Marathon Burger, a restaurant chain developed by the brother of late rapper and activist Nipsey Hussle, will flip patties at its fourth <a href=\"https:\/\/www.nbclosangeles.com\/tag\/los-angeles-county\/\" rel=\"nofollow noopener\" target=\"_blank\">Los Angeles County<\/a> location on Pine Avenue in downtown Long Beach.<\/p>\n<p>Samiel Asghedom, Hussle\u2019s brother, developed the restaurant to continue his legacy, vision and the Marathon brand after Hussle was shot and killed in 2019.<\/p>\n<p>\u201cHard work, determination &#8211; Nothing is going to come easy,\u201d Asghedom said. \u201cDay by day, everybody is on their own marathon in their own life.\u201d<\/p>\n<p>Hussle, whose real name was Ermias Asghedom, built his brand around music and fashion.\u00a0<\/p>\n<p>Asghedom has continued his brother\u2019s vision through food, choosing Long Beach to reinvest in the community he grew up in.\u00a0<\/p>\n<p>\u201cThat was Hussle\u2019s mission, to make sure people know and do not lose sight,\u201d Asghedom said.\u00a0\u00a0<\/p>\n<p>The restaurant was built in partnership with Snoop Dogg, Long Beach native, and his son, Cordell.<\/p>\n<p>The father-son duo joined Asghedom as investors to bring the new location to life.<\/p>\n<p>\u201cSnoop and his son Cordell introduced us to the mayor and made it easy to come to this space and to bring Marathon Burger to Long Beach,\u201d Asghedom said.<\/p>\n<p>The restaurant is known for its gourmet smash burgers, which Asghedom said feature a special secret sauce.<\/p>\n<p>Snoop Dogg was expected to attend the restaurant\u2019s opening this weekend.<\/p>\n","protected":false},"excerpt":{"rendered":"An established burger joint will soon fire up the grill in Long Beach when it opens its newest&hellip;\n","protected":false},"author":2,"featured_media":197386,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[131,133,132],"class_list":{"0":"post-197385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-long-beach","8":"tag-long-beach","9":"tag-long-beach-headlines","10":"tag-long-beach-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/197385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=197385"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/197385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/197386"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=197385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=197385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=197385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}