BAKERSFIELD, Calif. (KERO) \u2014 A new car dealership focused on serving Spanish-speaking families opened in Bakersfield, aiming to make the car-buying process more accessible for customers who face language or financial barriers.<\/p>\n
Avanza Autos held a community celebration at its location in southwest Bakersfield. The dealership is backed by the team at Jim Burke Ford Lincoln.<\/p>\n
Salvador Abarca, finance manager for Avanza Autos, said the dealership was created with Spanish-speaking customers in mind \u2014 but is open to everyone.<\/p>\n
“This dealership was opened with the intent for Spanish speaking customers to come and have a different experience. It is not exclusive to Spanish speakers. As a matter of fact, most of our customers, actually half of our customers have been non non-Spanish speakers.”<\/p>\n
Abarca said the dealership, which is backed by Jim Burke Ford Lincoln, also wants to change the way customers feel about buying a car.<\/p>\n
“But this dealership, backed up by Jim Burke Ford, wanted to show customers that there is a better way of buying cars. I know a lot of people, especially our own people \u2014 I’m Latino or Mexican in this case \u2014 have had, some issues when it comes to going to a big dealership or a dealership just in general, so we wanted to have a different way about selling a car.”<\/p>\n
Central to that approach is a low-pressure sales environment. Abarca said customers should feel comfortable browsing at their own pace \u2014 without being followed around by a salesperson.<\/p>\n
“Obviously we do want to sell cars and we wanna sell the car the day of, but we do want the a a customer to experience a low pressure sales when they come into the dealership. We want them to come in as if they were going to a Walmart or Target where they could go browse around. They could get help if they want to, but not necessarily be hounded by a salesman or a saleswoman.”<\/p>\n
The dealership focuses on helping families who face financial or language barriers when buying a car. Today’s event featured free tacos, music, giveaways, and a chance to meet the team. A formal ribbon-cutting ceremony is planned for a later date.<\/p>\n
This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.<\/p>\n
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