Tulip Day to once again kick off annual Union Square in Bloom campaign<\/p>\n
SAN FRANCISCO, March 4, 2026 \/PRNewswire\/ — The return of spring and summer in San Francisco’s Union Square will arrive on Saturday, March 21, when the\u00a0Union Square Alliance<\/a> hosts its annual Tulip Day Presented by JPMorganChase<\/a>. The event will transform Union Square into a tulip garden with 80,000 colorful American-produced flowers grown from Dutch bulbs.<\/p>\n “Each year, Tulip Day draws thousands of residents and visitors to Union Square, bringing great energy to the heart of our city,” said Mayor Daniel Lurie. “I’m thrilled for the return of Tulip Day this March as we continue working hand-in-hand with the Union Square Alliance to drive foot traffic, support local businesses, and accelerate our downtown recovery.”<\/p>\n A floral tradition that dates back to the first Tulip Festival in 1929 in Holland, Michigan, Tulip Day Presented by JPMorganChase kicks off\u00a0San Francisco’s\u00a0annual Union Square in Bloom<\/a> initiative, in which businesses celebrate the arrival of Spring and Summer with floral displays, food, cocktails, and events, to celebrate Union Square’s rich floral tradition.<\/p>\n “Tulip Day Presented by JPMorganChase represents the changing of the seasons\u2014about growth and moving forward with positivity and resilience,”\u00a0Marisa Rodriguez, CEO of Union Square Alliance. “This has truly become a time-honored event in Union Square\u2014one of our marquee moments and the kickoff to our months-long celebration of Union Square in Bloom. We can’t wait to welcome thousands of enthusiastic visitors, here to pick their beautiful tulips, visit the new booths in the tulip field, and experience Union Square in the Spring. We are grateful for the leadership of Mayor Lurie, our City leaders, the support of JPMorganChase, and all our partners who help make this event possible.”<\/p>\n The tulips on display are grown in\u00a0the United States\u00a0but the bulbs originate in\u00a0the Netherlands. On Tulip Day, the public is invited to pick a free bouquet of tulips (eight tulips per person) for themselves or as a gift to a loved one.<\/p>\n Tulip Day Presented by JPMorganChase 2026 is organized by the Union Square Alliance, and additionally supported by\u00a0the Office of Mayor Daniel Lurie,\u00a0the San Francisco Office of Economic and Workforce Development, San Francisco Recreation & Parks, Anthos<\/a>, Union Square Foundation, San Francisco Flower Market,<\/a>\u00a0and the\u00a0Consulate General of the Netherlands in San Francisco.<\/p>\n","protected":false},"excerpt":{"rendered":"Tulip Day to once again kick off annual Union Square in Bloom campaign SAN FRANCISCO, March 4, 2026…\n","protected":false},"author":2,"featured_media":204283,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[636,64192,101,103,102,104,106,105,94591,94593,5995,94592],"class_list":{"0":"post-204282","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-francisco","8":"tag-daniel-lurie","9":"tag-jpmorganchase","10":"tag-san-francisco","11":"tag-san-francisco-headlines","12":"tag-san-francisco-news","13":"tag-sf","14":"tag-sf-headlines","15":"tag-sf-news","16":"tag-square-alliance","17":"tag-tulip-festival","18":"tag-union-square","19":"tag-union-square-alliance"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/204282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=204282"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/204282\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/204283"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=204282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=204282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=204282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}