{"id":204898,"date":"2026-03-05T02:53:22","date_gmt":"2026-03-05T02:53:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/204898\/"},"modified":"2026-03-05T02:53:22","modified_gmt":"2026-03-05T02:53:22","slug":"tacos-el-cabezon-owner-prepares-to-open-first-location-in-downtown-fresno","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/204898\/","title":{"rendered":"Tacos El Cabezon owner prepares to open first location in downtown Fresno"},"content":{"rendered":"<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \">FRESNO, Calif. (KFSN) &#8212; After just six months of operating a popular central Fresno food truck, the owner of Tacos El Cabez\u00f3n is preparing to open his first brickandmortar restaurant next week.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The owner, Armando Arias, launched the truck at McKinley and Fruit avenues, where it quickly became a goto stop for many in the Central Valley.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Arias said the community&#8217;s support has far exceeded his expectations.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;It&#8217;s not more or less about me, it&#8217;s about what a community can do when they are behind you,&#8221; he said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Arias moved to Fresno a year and a half ago from Los Angeles, where he first started as an entrepreneur.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">He began as a street vendor, selling food from an unlicensed cart and relying on every potential sale.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;I started as a street vendor, I started off with an unlicensed cart just selling on the &#8216;banqueta&#8217;, the curve, and hoping that I can make a sale,&#8221; he said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">As business grew, so did his presence on social media.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;Once they came and tried our food, the handmade tortillas and the slow cooking over open-flamed fire, grew our fan base on Instagram,&#8221; Arias said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">That loyal fan base stuck with him even when he took a brief break from operating the truck.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Now, his leap of faith is bringing him to a new milestone: a downtown Fresno storefront. He calls the opportunity a blessing after years of hard work.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;It&#8217;s exciting because when you invest into something and you put your effort and savings into it, you only hope and desire that one day you can be successful,&#8221; he said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Arias credits his team of 12 employees for helping keep the operation running smoothly.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">He said they take pride in every dish, including handmade tortillas, homemade salsas and the al pastor tacos the business is best known for.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;Our pastor sauce is top-notch as you can see on my logo, I have a trompo where I am slicing it,&#8221; he said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The name &#8220;Tacos El Cabez\u00f3n&#8221; comes from Arias&#8217; own nickname, which he says translates to &#8220;big head.&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;I don&#8217;t even remember my name being Armando, it was also Cabez\u00f3n!!&#8221; he said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Beyond the upcoming downtown location, Arias said he is already working on a second storefront and a second food truck.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">He acknowledges the journey has not been easy but encourages others to believe in themselves.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;Take that leap of faith, take that chance and go out there and really get it. You have to be passionate too,&#8221; he said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The grand opening is expected next week, with the exact date and time to be posted on the <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.instagram.com\/cabezontacos559\/\" target=\"_blank\" rel=\"nofollow noopener\">business&#8217;s Instagram page.<\/a><\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC eTIW sUzSN \">For news updates, follow Elisa Navarro on <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.facebook.com\/ElisaABC30\/\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a>, <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/twitter.com\/ElisaABC30\/\" rel=\"nofollow noopener\" target=\"_blank\">Twitter<\/a> and <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.instagram.com\/miss_elisanavarro\/?hl=en\" rel=\"nofollow noopener\" target=\"_blank\">Instagram<\/a>.<\/p>\n<p>Copyright \u00a9 2026 KFSN-TV. All Rights Reserved.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"FRESNO, Calif. (KFSN) &#8212; After just six months of operating a popular central Fresno food truck, the owner&hellip;\n","protected":false},"author":2,"featured_media":204899,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[94807,112,114,113,94806,94805,294],"class_list":["post-204898","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-94807","tag-fresno","tag-fresno-headlines","tag-fresno-news","tag-opening-downtown-fresno-location","tag-tacos-el-cabezon-capitalizes-on-rapid-success","tag-timely"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/204898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=204898"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/204898\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/204899"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=204898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=204898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=204898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}