{"id":221013,"date":"2026-03-15T17:39:23","date_gmt":"2026-03-15T17:39:23","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/221013\/"},"modified":"2026-03-15T17:39:23","modified_gmt":"2026-03-15T17:39:23","slug":"oakland-roots-open-season-with-high-energy-and-e-40-halftime-show","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/221013\/","title":{"rendered":"Oakland Roots open season with high energy and E-40 halftime show"},"content":{"rendered":"<p> <img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/n4o36spv4lo9houq.jpg\" alt=\"Oakland Roots open season with high energy and E-40 halftime show\" class=\"sr-only\" data-v-4292be72=\"\"\/>    <\/p>\n<p data-v-06e3e0fd=\"\">OAKLAND, Calif. &#8211; The Oakland Roots SC opened their home season Saturday night with a 2 to 1 win and a packed crowd at the Oakland Coliseum, bringing together soccer, music, and Oakland pride.<\/p>\n<p>   At the Coliseum <\/p>\n<p data-v-06e3e0fd=\"\">About 14,500 fans filled the stands to watch the Roots face New Mexico United in a USL Championship matchup Saturday evening.<\/p>\n<p original-article-post=\"\" origination_station=\"KTVU\" data-v-ec26887a=\"\" data-v-06e3e0fd=\"\">By the numbers:<\/p>\n<p data-v-06e3e0fd=\"\">The turnout marked the second largest crowd in Roots history and the highest attended USL Championship match in the league so far this season.<\/p>\n<p data-v-06e3e0fd=\"\">Fans cheered, sported Roots gear, and celebrated what many described as a return of big game energy to the Coliseum.<\/p>\n<p data-v-06e3e0fd=\"\">&#8220;This vibe that you get here is the closest to feeling what Oakland is really about. Diversity, eclecticism, just everybody out here to celebrate the town,&#8221; said fan Jan Burnett of Union City.<\/p>\n<p data-v-06e3e0fd=\"\">The atmosphere included a halftime performance from Bay Area hip hop legend E-40, who recently joined the club\u2019s ownership group. He told KTVU performing carried extra meaning because of his new role as a co-owner.<\/p>\n<p data-v-06e3e0fd=\"\">&#8220;Being part of the team, being a co-owner, being from Vallejo and being able to represent Oakland,&#8221; E-40 said. &#8220;Oakland is the mecca of the Bay to me and to many others. To be in this arena right here, it is groovy. I am excited. I am elated.&#8221;<\/p>\n<p> Filling a sports void in Oakland <\/p>\n<p original-article-post=\"\" origination_station=\"KTVU\" data-v-ec26887a=\"\" data-v-06e3e0fd=\"\">What they&#8217;re saying:<\/p>\n<p data-v-06e3e0fd=\"\">For many longtime residents, the Roots have become a source of pride in a city that has seen several major professional teams leave in recent years.<\/p>\n<p data-v-06e3e0fd=\"\">&#8220;Being an Oakland native, we love it because we lost many of our sports teams,&#8221; said Robert Alexander of Union City. &#8220;To have a soccer team, which is a worldwide sport represent Oakland means everything to us Oakland natives.&#8221;<\/p>\n<p data-v-06e3e0fd=\"\">Others said the atmosphere reminded them of the energy that once filled the stadium for football games.<\/p>\n<p data-v-06e3e0fd=\"\">&#8220;If you remember when the Raiders were here, it is kind of the same vibe,&#8221; said Oakland resident Omar Sanchez. &#8220;It is very electric. Everybody is in unison and we are all here to support.&#8221;<\/p>\n<p original-article-post=\"\" origination_station=\"KTVU\" data-v-ec26887a=\"\" data-v-06e3e0fd=\"\">Dig deeper:<\/p>\n<p data-v-06e3e0fd=\"\">Saturday\u2019s match marked the second season the Roots will play their home games at the Coliseum.<\/p>\n<p data-v-06e3e0fd=\"\">E-40 also hinted he may have something new in the works for the team and its fans.<\/p>\n<p data-v-06e3e0fd=\"\">The rapper is part of a growing ownership group that includes fellow Bay Area artists Richie Rich, G-Eazy, and P-Lo, who also appeared at the game, and are co-owners.<\/p>\n<p data-v-06e3e0fd=\"\">Before kickoff, the team also honored longtime beloved Oakland coach John Beam with a tribute video, with members of his family in attendance.<\/p>\n<p class=\"group-source-paragraph\" data-v-4fbf7207=\"\">The Source: Original reporting by Betty Yu of KTVU<\/p>\n<p>    <a href=\"https:\/\/www.ktvu.com\/tag\/news\" class=\"tags-tag\" data-v-06e3e0fd=\"\" rel=\"nofollow noopener\" target=\"_blank\">News<\/a><a href=\"https:\/\/www.ktvu.com\/tag\/sports\" class=\"tags-tag\" data-v-06e3e0fd=\"\" rel=\"nofollow noopener\" target=\"_blank\">Sports<\/a><a href=\"https:\/\/www.ktvu.com\/tag\/us\/ca\/alameda-county\/oakland\" class=\"tags-tag\" data-v-06e3e0fd=\"\" rel=\"nofollow noopener\" target=\"_blank\">Oakland<\/a><a href=\"https:\/\/www.ktvu.com\/tag\/entertainment\" class=\"tags-tag\" data-v-06e3e0fd=\"\" rel=\"nofollow noopener\" target=\"_blank\">Entertainment<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"OAKLAND, Calif. &#8211; The Oakland Roots SC opened their home season Saturday night with a 2 to 1&hellip;\n","protected":false},"author":2,"featured_media":221014,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[389,1184,967,100,143,145,144,127,1181],"class_list":["post-221013","post","type-post","status-publish","format-standard","has-post-thumbnail","category-oakland","tag-alameda-county","tag-ca","tag-entertainment","tag-news","tag-oakland","tag-oakland-headlines","tag-oakland-news","tag-sports","tag-us"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/221013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=221013"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/221013\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/221014"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=221013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=221013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=221013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}