unveiled its brand<\/a> just a few weeks ago, they also announced that they would have an alternate identity inspired by the team\u2019s part-owner, rapper Warren G. The branding for the Long Beach Regulators has arrived, and it\u2019s an ode the California town\u2019s role in the 1990s G-Funk era.<\/p>\nPer the team:<\/p>\n
The G-Funk era didn\u2019t just produce chart-topping records; it reshaped how the world heard music, how a generation carried itself, and how one city announced itself to the globe. That era put Long Beach on the map in a way that has never faded. The Regulators identity is built on that foundation: a tribute to the unmistakable swagger that has always defined this city, and a declaration that the Long Beach Coast is here to carry it forward.<\/p>\n
![\"\"](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/Regulators-unveil-1000x666.jpg\")
<\/p>\n
Like the branding for the Long Beach Coast, the Regulators brand is based on typography and is intentionally devoid of the characters or illustrations that have become more common in minor league baseball branding. While the Coast\u2019s primary brand is a swoopy, beachy yellow and green, the Regulators identity is a stark, angular serif typeface set in black and white.<\/p>\n
\u201cLong Beach has always set its own tone and had its own swagger,\u201d Warren G said in the unveiling. \u201cThis baseball team, the Coast, represents the heart of the city, but the Regulators legacy will always be part of Long Beach culture.\u201d<\/p>\n
The team\u2019s will hold Regulators Night every Friday throughout the season, featuring music of the G-Funk era during games. The home opener is set for June 2 at historic Blair Field.<\/p>\n","protected":false},"excerpt":{"rendered":"When the Long Beach Coast, a new team in baseball\u2019s unaffiliated Pioneer League, unveiled its brand just a…\n","protected":false},"author":2,"featured_media":223616,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[131,133,132],"class_list":["post-223615","post","type-post","status-publish","format-standard","has-post-thumbnail","category-long-beach","tag-long-beach","tag-long-beach-headlines","tag-long-beach-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/223615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=223615"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/223615\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/223616"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=223615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=223615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=223615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/Regulators-1000x854.jpg\")
<\/p>\n