{"id":227493,"date":"2026-03-19T21:45:13","date_gmt":"2026-03-19T21:45:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/227493\/"},"modified":"2026-03-19T21:45:13","modified_gmt":"2026-03-19T21:45:13","slug":"giants-take-care-of-business-with-gigantes-unis-how-about-more-wins","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/227493\/","title":{"rendered":"Giants take care of business with Gigantes unis. How about more wins?"},"content":{"rendered":"<p><img alt=\"Rafael\u00a0Devers and Matt Chapman, seen in the 2025 season finale, aim to lead the Giants out of their four-season run of mediocrity.\" loading=\"eager\" fetchpriority=\"high\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-black mnh0px fill\"\/><\/p>\n<p>Rafael\u00a0Devers and Matt Chapman, seen in the 2025 season finale, aim to lead the Giants out of their four-season run of mediocrity.<\/p>\n<p>Scott Strazzante\/S.F. Chronicle<img alt=\"The Oracle Park video boards welcome new Giants manager Tony\u00a0Vitello before his introductory news conference on Oct. 30.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-black mnh0px fill\"\/><\/p>\n<p>The Oracle Park video boards welcome new Giants manager Tony\u00a0Vitello before his introductory news conference on Oct. 30.<\/p>\n<p>Scott Strazzante\/S.F. Chronicle<\/p>\n<p>The <a href=\"https:\/\/www.sfchronicle.com\/sports\/giants\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">San Francisco Giants<\/a> are opening a new chapter in their history. It\u2019s such a big deal that they\u2019re opening it twice: first with \u201cOpening Night\u201d on Wednesday evening, when they host the New York Yankees in the first stand-alone game of the season and then, two days later, a more traditional daytime Opening Day, with all the expected pomp and festivities taking place in the Friday sunshine.<\/p>\n<p>That was one of the talking points at the team\u2019s annual open house, when the Giants showed off what\u2019s new with the team, the ballpark, the menu and the real estate development across the cove.<\/p>\n<p>March is a time for baseball optimism, and the Giants have plenty of it. They have a new manager in <a href=\"https:\/\/www.sfchronicle.com\/tony-vitello\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Tony Vitello<\/a>, who they believe will bring new energy. They have new food items, like a loaded grilled cheese sandwich. And they have hopes that they will get back to the 3 million mark in attendance, something they haven\u2019t seen since before the pandemic.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>Last season they experienced a significant increase in attendance, from 2.6 million to 2.9 million. Giants CEO Larry\u00a0Baer attributes that in part to a \u201cBuster bump,\u201d thanks to excitement over <a href=\"https:\/\/www.sfchronicle.com\/buster-posey\/\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Buster Posey<\/a> assuming the role of president of baseball operations, and also to a strategic change, getting away from platoons and relying more on everyday players.<\/p>\n<p>\u201cI think it was style of play and also the personalities,\u201d said Baer.<\/p>\n<p><img alt=\"The Giants saw an attendance boost last season, from 2.6 million to 2.9 million, and in 2026 they\u00a0hope to surpass the 3 million mark\u00a0\u2014 a figure they haven\u2019t seen since before the pandemic.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>The Giants saw an attendance boost last season, from 2.6 million to 2.9 million, and in 2026 they\u00a0hope to surpass the 3 million mark\u00a0\u2014 a figure they haven\u2019t seen since before the pandemic.<\/p>\n<p>Scott Strazzante\/S.F. Chronicle<\/p>\n<p>So what\u2019s new? Well, Opening Night will air on Netflix, the first time the streaming platform will present a baseball game. So please help your parents or grandparents \u2014 or anyone else who will be flummoxed by where to find the game \u2014 plan accordingly.<\/p>\n<p><a href=\"https:\/\/www.sfchronicle.com\/sports\/giants\/article\/netflix-adds-barry-bonds-opening-night-22085926.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Former Giants slugger Barry Bonds, seen in the dugout in 2007, will be on Netflix\u2019s coverage of Opening Night from Oracle Park, appearing on\u00a0Wednesday\u2019s pregame and postgame shows.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/a><a href=\"https:\/\/www.sfchronicle.com\/sports\/giants\/article\/giants-sweating-details-tony-vitello-s-new-22080093.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\"><img alt=\"Giants first baseman Rafael\u00a0Devers does\u00a0baserunning drills during spring training at Scottsdale Stadium in\u00a0Arizona on Feb. 20.\" loading=\"lazy\"   style=\"aspect-ratio:3 \/ 2\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/a><\/p>\n<p>Also new: Airwallex will be the sponsored uniform patch. The team has to hope the online payment platform will be a more innocuous sponsor than their last tech patch sponsor,\u00a0robotaxi company Cruise. That sponsorship was announced in August 2023; two months later a Cruise car killed a pedestrian, the company eventually lost its funding, and the uniform patch was replaced by Chevrolet.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>San Francisco Chronicle Logo<\/p>\n<p>Make us a Preferred Source to get more of our news when you search.<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=sfchronicle.com\" data-link=\"native\" role=\"button\" aria-label=\"Add Preferred Source\" class=\"td300 cp f aic jcc disabled:cd wsn px24 y40px px16 py8 buttonSm fs13 xs:fs16 xs:buttonLg bg-primaryAccessible hover:o80 c-white disabled:bg-gray300 disabled:c-gray600 border bn tac br2\"><\/p>\n<p>Add Preferred Source<\/p>\n<p><\/a><\/p>\n<p>The oddest new thing? The Giants have a partnership with Chick-fil-A, which will brand the foul poles. While Chick-fil-A has stores in the Bay Area, it has none within the city limits of San Francisco, and it is still widely associated with funding\u00a0anti-LBGTQ organizations, sparking boycotts and controversy more than a decade ago. The corporation has since backed off its official funding of hate groups, but this is still an odd embrace by the franchise that has made Pride celebrations a big part of its community outreach.<\/p>\n<p>The coolest thing that\u2019s new for the Giants is the elevation of the popular Gigantes jersey and the franchise\u2019s wider embrace of Latino culture and heritage. The team will wear the jerseys for every Saturday home game, including the first one on March 28. Those games will be designated Fiesta Gigantes, with festivities and mariachi music\u00a0\u2014 something the Dodgers have included at games for years.<\/p>\n<p>The sharp new jersey and cap were designed by local artist Jesse\u00a0Hernandez. At the open house, they were modeled by former closer Sergio\u00a0Romo, who will be the official Gigantes ambassador.<\/p>\n<p>\u201cThis is a huge thing and I\u2019m proud to be a part of it,\u201d said Romo, who always brought his own Latino flair to the ballpark, taking the mound to the rollicking \u201cEl\u00a0Mechon.\u201d \u201cThis is a representation of Latino culture, and it\u2019s cool to be recognized on a more consistent basis. There\u2019s going to be so many people\u201d rocking the jersey.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p><img alt=\"Giants shortstop\u00a0Willy Adames models the new\u00a0Gigantes jersey that San Francisco players will wear\u00a0this season for\u00a0every Saturday home game.\" loading=\"lazy\"   style=\"aspect-ratio:2 \/ 3\" class=\"x100 y100 opc bgpc ofcv bgscv block bg-gray200 mnh0px fill\"\/><\/p>\n<p>Giants shortstop\u00a0Willy Adames models the new\u00a0Gigantes jersey that San Francisco players will wear\u00a0this season for\u00a0every Saturday home game.<\/p>\n<p>San Francisco Giants\/Getty Images<\/p>\n<p>Romo said it\u2019s important, in the anti-immigration climate that festers today, to be visible and celebrated.<\/p>\n<p>\u201cIn the broader scheme of things, this is us making some noise and being fully accepted and with a sense of being visible,\u201d he said. \u201cWe\u2019ve been accepted prior to this, but I think this gives us an identity that makes us feel so much bigger and prouder.\u201d<\/p>\n<p>What isn\u2019t new, in the 69th season of San Francisco Giants baseball, is the team\u2019s marketing slogan. The Giants are sticking, for the fourth season in a row, with \u201cNothing Like It,\u201d a flat, uninspiring phrase that puts the emphasis on nothing, as in what\u2019s missing. In this case that would be any MLB experience by the new manager, who\u2019s sure to be a huge part of the team\u2019s marketing and image.<\/p>\n<p class=\"uiTextSmall f aic jcc\">Article continues below this ad<\/p>\n<p>The phrase is also misleading. There actually has been something like Giants baseball in every recent season: the season before. The Giants have been a .500 (or slightly under) team for the past four seasons, stuck in a loop of mediocrity. That\u2019s something they\u2019re hoping to change, but it\u2019s going to take a lot more than loaded grilled cheese sandwiches.<\/p>\n<p>The fans have come back. The ballpark remains beautiful. The food is great. The mariachi music will be fun. Can the Giants get the most important thing right, and figure out how to win more than they lose?<\/p>\n","protected":false},"excerpt":{"rendered":"Rafael\u00a0Devers and Matt Chapman, seen in the 2025 season finale, aim to lead the Giants out of their&hellip;\n","protected":false},"author":2,"featured_media":227494,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[20464,10875,101,4820,103,102,104,106,105,127],"class_list":["post-227493","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-barry-bonds","tag-buster-posey","tag-san-francisco","tag-san-francisco-giants","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/227493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=227493"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/227493\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/227494"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=227493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=227493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=227493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}