{"id":230119,"date":"2026-03-21T13:23:13","date_gmt":"2026-03-21T13:23:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/230119\/"},"modified":"2026-03-21T13:23:13","modified_gmt":"2026-03-21T13:23:13","slug":"what-to-rename-cesar-chavez-st-i-walked-its-entire-length-to-ask-the-locals","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/230119\/","title":{"rendered":"What to rename Cesar Chavez St.? I walked its entire length to ask the locals"},"content":{"rendered":"<p class=\"paragraph-block article-body text-left\">I had two other stories to work on, but my editors decided I wasn\u2019t suffering enough.\u00a0<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cWe have an assignment that\u2019s perfect for a man of your unique talents,\u201d said deputy news editor Michael McLaughlin, who sidled up to my desk Thursday morning, grinning.<\/p>\n<p class=\"paragraph-block article-body text-left\">I sighed. Would I need to go to an <a href=\"https:\/\/sfstandard.com\/2025\/07\/16\/san-francisco-spa-accused-brothel\/\" data-post-id=\"9b01b1b6-d89b-4ea9-8e2b-4784ea692059\" rel=\"nofollow noopener\" target=\"_blank\">(alleged) brothel<\/a> again? Climb up <a href=\"https:\/\/sfstandard.com\/2023\/10\/14\/san-francisco-blue-angels-party-death-roof-lacks-safety-rails-is-not-meant-for-events\/\" data-post-id=\"808cc4de-4139-442c-8963-6b7c01c85563\" rel=\"nofollow noopener\" target=\"_blank\">another dangerous roof<\/a>?\u00a0<\/p>\n<p class=\"paragraph-block article-body text-left\">Nope, he replied, just take a walk.\u00a0<\/p>\n<p class=\"paragraph-block article-body text-left\">I was sent to walk the full 3.5 miles of the notoriously unshaded Cesar Chavez Street and count every street sign and sidewalk engraving bearing the name of the <a href=\"https:\/\/sfstandard.com\/2026\/03\/18\/cesar-chavez-abuse-allegations-san-francisco-reactions\/\" data-post-id=\"2aff7fdb-45a2-4dee-8cb5-82dc0c38fc54\" rel=\"nofollow noopener\" target=\"_blank\">newly disgraced <\/a>farmworkers union leader \u2014 during an unprecedented <a href=\"https:\/\/sfstandard.com\/2026\/03\/16\/hit-bay-area-beaches-beat-march-heat-wave\/\" data-post-id=\"af2b56f7-9e9f-49bc-a0e9-ea4812d2c037\" rel=\"nofollow noopener\" target=\"_blank\">heat wave<\/a>, no less.<\/p>\n<p class=\"paragraph-block article-body text-left\">Both Mayor Daniel Lurie and Supervisor Jackie Fielder have said they support renaming the whole street to erase its connection with the <a href=\"https:\/\/sfstandard.com\/2026\/03\/18\/bay-area-places-named-cesar-chavez\/\" data-post-id=\"7559bfb1-85a8-46fe-ae35-25357a570604\" rel=\"nofollow noopener\" target=\"_blank\">late labor hero, who\u2019s now been accused of sexual abuse<\/a>. My assignment was to gauge how daunting the task would be, and ask community members along the way what they thought about renaming the boulevard formerly known as Army Street <a href=\"https:\/\/www.sfgate.com\/news\/article\/Cesar-Chavez-Signs-Go-Up-On-S-F-s-Former-Army-3039363.php\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">yet again (opens in new tab)<\/a>.<\/p>\n<p class=\"paragraph-block article-body text-left\">Seven hours of sweaty ambling, chafing, and awkward chit-chat with strangers ensued. I got sunburned despite reapplying sunscreen three times. All in the effort to find out that there are 59 street signs with Cesar Chavez\u2019s name on them, and 85 places where his name is etched into the sidewalk.<\/p>\n<p class=\"paragraph-block article-body text-left\">What seemed like a simple question about the cost and timeline for replacing all the street signs turned into a runaround between three city departments\u2014none of which had a clear answer.<\/p>\n<p><img alt=\"\" loading=\"lazy\" width=\"8192\" height=\"5464\" decoding=\"async\" data-nimg=\"1\" class=\"block lazyloaded\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 8192 5464'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/1774099389_44_-S3840x2561-FPNG.png\"\/>City officials have said they support renaming Cesar Chavez Street, but it remains to be seen what the new name could be. | Source: Emily Steinberger\/The Standard<\/p>\n<p class=\"paragraph-block article-body text-left\">The mayor\u2019s office said two city departments and Caltrans would be involved. The physical street signs are regulated by the San Francisco Municipal Transportation Agency, and the sidewalk engravings fall under the control of the Department of Public Works. Caltrans would handle the freeways.\u00a0<\/p>\n<p class=\"paragraph-block article-body text-left\">But none addressed how much it costs to purchase and install a single street sign. Re-etching the sidewalk would cost about $1,800 per intersection. Across Cesar Chavez\u2019s 37 blocks, that comes to roughly $66,600 for the sidewalk engravings.<\/p>\n<p class=\"paragraph-block article-body text-left\">The Board of Supervisors can rename a street with or without public support, so long as property owners and government agencies are notified, public notice is posted, and residents get a chance to object, according to DPW spokesperson Rachel Gordon.<\/p>\n<p class=\"paragraph-block article-body text-left\">During my hours-long journey, I thought about the history of the street. The thoroughfare was called Army Street until 1995, when it was renamed for Chavez. City law requires that roads getting renamed must still display the previous name for five years. Indeed, there are still multiple signs that show Army Street underneath Cesar Chavez Street.<\/p>\n<p class=\"paragraph-block article-body text-left\">Suffice it to say: renaming the street would be more than a symbolic exercise. Businesses and residents will have to sort out the address changes. But what, exactly, should it be renamed?\u00a0<\/p>\n<p class=\"paragraph-block article-body text-left\">Maurice \u201cMoe\u201d Berry, 52, who\u2019s lived in the Bernal Dwellings public housing site just off of Cesar Chavez Street for 11 years suggested Rashawn Williams, a 14-year-old football player for Sacred Heart Cathedral High School who was fatally stabbed outside nearby Rubin\u2019s Market in 2014, or Alex Nieto, a 28-year-old security guard who was shot dead by police in Bernal Heights Park in 2017.<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cName it after someone who lived here, died here,\u201d Berry said.<\/p>\n<p class=\"paragraph-block article-body text-left\">Another neighbor, Vera P., 50, said that the street should be changed from honoring Chavez and revert to its prior name, Army Street.<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cHe was a pedophile and a rapist,\u201d she yelled over the rolled-down window of her Kia SUV.<\/p>\n<p><img alt=\"A white car drives on a sunny street lined with palm trees, colorful building murals, and light traffic under a clear blue sky.\" loading=\"lazy\" width=\"4032\" height=\"3024\" decoding=\"async\" data-nimg=\"1\" class=\"block lazyloaded\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 4032 3024'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/1774099391_770_-S3840x2880-FPNG.png\"\/>Cesar Chavez Street runs from the Dogpatch to Noe Valley, passing through the Mission near Bryant Street. | Source: Garrett Leahy\/The Standard<\/p>\n<p class=\"paragraph-block article-body text-left\">While running back the name Army Street was appealing to some, others contended that the unpopular American military action in Iran might muddy that choice.<\/p>\n<p class=\"paragraph-block article-body text-left\">Enrique Gomez, 48, a salesperson at Cesar Chavez Auto Service \u2014 which he noted is named after the street, not the man \u2014 worried that no matter what the city chose, some people would be upset or confused by another renaming. He highlighted that any individual could one day become mired in controversy, as Chavez has, even decades after his death.<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cIt\u2019s a catch-22,\u201d he said.<\/p>\n<p class=\"paragraph-block article-body text-left\">Carolina Barrios, a native of Colombia, said she\u2019d support having the street renamed to \u201cMadre Tierra\u201d \u2014 Mother Earth \u2014 to reflect the city\u2019s commitment to clean energy and environmental justice.\u00a0<\/p>\n<p class=\"paragraph-block article-body text-left\">David W., an Uber driver who lives on Cesar Chavez, suggested naming the street after Carlos Santana, the San Francisco music legend, before quickly pivoting to another idea: \u201cAbolish ICE Boulevard.\u201d<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cThat one would be cool as fuck,\u201d the 30-year-old said. \u201cYou shouldn\u2019t have a street named after a rapist.\u201d<\/p>\n<p class=\"paragraph-block article-body text-left\">David Jimenez, an unhoused man resting against the wall of an Extra Space Storage on Cesar Chavez Street, pitched \u201cWonderland\u201d or \u201cImperial,\u201d before deciding that maybe the best option would be to name it after Amelia Velazquez, a friend of his ex-girlfriend.<\/p>\n<p><img alt=\"A man in a red San Francisco 49ers cap and white shirt with a gold cross necklace stands on a sidewalk near a busy street with cars and a truck.\" loading=\"lazy\" width=\"4032\" height=\"3024\" decoding=\"async\" data-nimg=\"1\" class=\"block lazyloaded\" style=\"color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 4032 3024'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/1774099393_205_-S3840x2880-FPNG.png\"\/>David Jimenez had ideas for what to rename Cesar Chavez Street. Some were better than others. | Source: Garrett Leahy\/The Standard<\/p>\n<p class=\"paragraph-block article-body text-left\">What did Ms. Velazquez do to deserve having a major San Francisco street named after her? As far as we could get from Jimenez, she was, uh, nice.<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cShe was real good people,\u201d he said. <\/p>\n","protected":false},"excerpt":{"rendered":"I had two other stories to work on, but my editors decided I wasn\u2019t suffering enough.\u00a0 \u201cWe have&hellip;\n","protected":false},"author":2,"featured_media":230120,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[16847,5093,2399,104487,101,103,102,104,106,105,5449],"class_list":["post-230119","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-cesar-chavez","tag-department-of-public-works","tag-mission-district","tag-noe-valley","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-sfmta"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/230119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=230119"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/230119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/230120"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=230119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=230119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=230119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}