{"id":230246,"date":"2026-03-21T16:05:10","date_gmt":"2026-03-21T16:05:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/230246\/"},"modified":"2026-03-21T16:05:10","modified_gmt":"2026-03-21T16:05:10","slug":"via-aurelia-evokes-coastal-italy-in-san-francisco","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/230246\/","title":{"rendered":"Via Aurelia Evokes Coastal Italy in San Francisco"},"content":{"rendered":"<p>Back Home Hospitality (the team behind Che Fico) has opened <a href=\"https:\/\/www.viaaureliasf.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Via Aurelia<\/a>, a new restaurant in San Francisco\u2019s Mission Rock neighborhood.<\/p>\n<p>Named after the ancient Roman road that once connected Rome to Pisa, the space takes design cues from Tuscan traditions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-188561 alignright\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/JDLC_ViaAurelia_051.jpg\" alt=\"\" width=\"375\" height=\"500\"  \/>Living walls at Via Aurelia<\/p>\n<p>The interiors\u2014led by <a href=\"https:\/\/dlcid.com\/\" target=\"_blank\" rel=\"noopener nofollow\">de la Cruz Interior Design<\/a> (DLC-ID) in collaboration with <a href=\"https:\/\/www.coloratelierpaint.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Color Atelier<\/a>\u2014are defined by vaulted ceilings, Florentine sandstone, and terracotta tones, with limewashed walls and frescoed plaster patinas running throughout. Every surface is treated as a living material rather than a backdrop\u2014softly weathered, tactile, and referential to Italian craft.<\/p>\n<p>A custom palette of muted blues, greens, and yellows introduces tonal depth and subtle movement across the space as well.<\/p>\n<p>At the far end of the restaurant, a striking mural is framed by deeply pigmented, limewashed walls, evoking a darkened, clouded sky and anchoring the room with quiet drama.<\/p>\n<p>\u201cMy aim was to channel the ubiquitous touchstones of Italian style\u2014pared back to their purest forms and hues\u2014and then layer them with a soft, modern hand,\u201d says Jon de la Cruz, founder of DLC-ID. \u201cVaulted ceilings, frescoed plaster patinas, and burnished, time-worn tones\u2014olive, terracotta, ochre, blue juniper\u2014create a palette rooted in antiquity yet entirely of today.\u201d<\/p>\n<p>Rooted in its Bay Area setting<\/p>\n<p>Via Aurelia occupies the ground floor of the Visa headquarters, where views open dramatically to the San Francisco Bay and the Giants\u2019 ballpark, a setting that informed the restaurant\u2019s broader atmosphere.<\/p>\n<p>\u201cIt\u2019s fine dining,\u201d adds de la Cruz, \u201cbut I wanted it to feel as if you\u2019ve stepped into a casual coastal town\u2014tranquil, sun-washed, and timeless.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-188560\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/JDLC_ViaAurelia_046.jpg\" alt=\"\" width=\"900\" height=\"600\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-188559\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/JDLC_ViaAurelia_016.jpg\" alt=\"\" width=\"900\" height=\"600\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-188562\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/JDLC_ViaAurelia_069.jpg\" alt=\"\" width=\"900\" height=\"600\"  \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-188564\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/JDLC_ViaAurelia_098.jpg\" alt=\"\" width=\"900\" height=\"600\"  \/><\/p>\n<p>More from HD:<br \/><a href=\"https:\/\/hospitalitydesign.com\/news\/business-people\/22nd-annual-hd-awards-finalists\/\" target=\"_blank\" rel=\"noopener nofollow\">Finalists Announced for the 22nd Annual HD Awards<\/a><br \/><a href=\"https:\/\/hospitalitydesign.com\/projects\/boutique-lifestyle\/trends-aparthotels\/\" target=\"_blank\" rel=\"noopener nofollow\">Aparthotels Gain Ground With Space, Service, and Style<\/a><br \/><a href=\"https:\/\/hospitalitydesign.com\/people\/interviews\/mackenzie-lewis-tanner-moussa-acre\/\" target=\"_blank\" rel=\"noopener nofollow\">Mackenzie Lewis and Tanner Moussa Forge a New Path<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Back Home Hospitality (the team behind Che Fico) has opened Via Aurelia, a new restaurant in San Francisco\u2019s&hellip;\n","protected":false},"author":2,"featured_media":230247,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[39011,104551,91683,101,103,102,104,106,105],"class_list":["post-230246","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-americas","tag-fb","tag-fine-dining","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/230246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=230246"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/230246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/230247"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=230246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=230246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=230246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}