{"id":232630,"date":"2026-03-23T14:45:07","date_gmt":"2026-03-23T14:45:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/232630\/"},"modified":"2026-03-23T14:45:07","modified_gmt":"2026-03-23T14:45:07","slug":"cryptic-billboards-catching-attention-in-san-francisco","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/232630\/","title":{"rendered":"Cryptic billboards catching attention in San Francisco"},"content":{"rendered":"<p><a href=\"https:\/\/www.digitalsignagetoday.com\/topics\/display-technology\/\" rel=\"nofollow noopener\" target=\"_blank\">Display Technology<\/a><img decoding=\"async\" fetchpriority=\"high\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/cover_image__BkqAtKGN__AdobeStock_80300867.jpeg.960x540_q85_crop_upscale.jpg\"\/><\/p>\n<p>Adobe Stock<\/p>\n<p class=\"mute fs-sr mt-3\">March 23, 2026<\/p>\n<p>In the past year or two a series of cryptic billboards have been attracting attention in a California city despite the fact they are aimed at a tiny audience.<\/p>\n<p>Board slogans, including &#8220;Intelligent AF,&#8221; and &#8220;Agents don&#8217;t work without evals,&#8221; have popped up in San Francisco.<\/p>\n<p>The advertising is aimed at those working for AI startups, according to a NPR <a href=\"https:\/\/www.npr.org\/2026\/03\/18\/nx-s1-5746115\/billboards-san-francisco-tech-ai-advertising-marketing\" target=\"_blank\" rel=\"nofollow noopener\">report<\/a>.<\/p>\n<p>&#8220;I look at these billboards and have absolutely no idea what they&#8217;re advertising,&#8221; Louise Mozingo, director of the urban design program at the University of California, Berkeley, told NPR. &#8220;They&#8217;re quite clearly not advertising to the average consumer.&#8221;<\/p>\n<p>Outfront Media reported that billboard rental revenue in the California city grew by a third between 2023 and 2025, according to the news report..<\/p>\n<p>&#8220;The goal is intentional in a kind of &#8216;if-you-know-you-know&#8217; type of way,&#8221; Mike Bilodeau, head of marketing at the AI infrastructure startup Baseten, told the news outlet.<\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"Display Technology Adobe Stock March 23, 2026 In the past year or two a series of cryptic billboards&hellip;\n","protected":false},"author":2,"featured_media":232631,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[101,103,102,104,106,105],"class_list":{"0":"post-232630","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-francisco","8":"tag-san-francisco","9":"tag-san-francisco-headlines","10":"tag-san-francisco-news","11":"tag-sf","12":"tag-sf-headlines","13":"tag-sf-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/232630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=232630"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/232630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/232631"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=232630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=232630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=232630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}