{"id":233265,"date":"2026-03-23T23:27:07","date_gmt":"2026-03-23T23:27:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/233265\/"},"modified":"2026-03-23T23:27:07","modified_gmt":"2026-03-23T23:27:07","slug":"fashion-fair-mall-could-land-a-dicks-house-of-sport-first-a-55-year-old-building-has-to-come-down","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/233265\/","title":{"rendered":"Fashion Fair Mall could land a Dick&#8217;s House of Sport. First, a 55-year-old building has to come down"},"content":{"rendered":"\n<p>\t\t\t\t\t\t<img width=\"1200\" height=\"537\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/dicks-house-of-sport-1200x537.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"store photo\" decoding=\"async\" fetchpriority=\"high\"  \/>\t\t\t\t\t\t<\/p>\n<p class=\"attach_desc\">A Dick&#8217;s House of Sport location, showing the chain&#8217;s signature large-format design with an outdoor turf field and batting cages. Macerich and Dick&#8217;s told Fresno preservation commissioners in February that a similar store is planned for Fashion Fair Mall, contingent on demolition of the vacant former Forever 21 building. (Dick&#8217;s Sporting Goods)<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A proposed Dick\u2019s Sporting Goods store at Fashion Fair Mall hinges on whether Fresno\u2019s Historic Preservation Commission agrees tonight that a nearly 55-year-old building is worth saving.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Macerich, the mall\u2019s owner, and Dick\u2019s Sporting Goods representatives told the commission at its February meeting that they plan to demolish the former Forever 21 building at 755 E. Shaw Ave. to make way for a new Dick\u2019s House of Sport \u2014 and that the project cannot move forward without tearing the existing structure down.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Dick\u2019s House of Sport is a larger-format version of the sporting goods chain, typically running 120,000 to 150,000 square feet with outdoor turf fields, climbing walls, batting cages and digital golf ranges. The company has set a goal of operating up to 100 such locations nationally by the end of fiscal 2027. The format is designed as a destination experience rather than a traditional retail store, and its outdoor components and single-story layout make new construction more practical than retrofitting an existing building.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The commission tabled the matter in February, saying it needed more time to review a completed historic resource evaluation before making a decision. That report, now finished, recommends against historic designation. Tonight\u2019s meeting at City Hall begins at 6 p.m.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98366\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/forever-21.png\" alt=\"exterior\" width=\"600\" height=\"444\"  \/>The vacant former Forever 21 building at 755 E. Shaw Ave. shows the stacked concrete block volumes and geometric overhangs characteristic of its Late Modernist design. The three-story structure, built in 1970 as a Weinstock\u2019s department store, is at the center of a Fresno Historic Preservation Commission hearing Monday night over whether it should be protected from demolition to make way for a Dick\u2019s House of Sport. (Page &amp; Turnbull)<\/p>\n<p>\u00a0<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The building has sat vacant since Forever 21 closed all its U.S. stores in April 2025 following a bankruptcy filing. Before that, it operated for more than five decades as a succession of anchor department stores \u2014 first Weinstock\u2019s from 1970 to 1996, then Gottschalk\u2019s until 2009, and finally Forever 21 for roughly 14 years.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The evaluation, prepared by San Francisco firm Page &amp; Turnbull at the city\u2019s request, concludes the three-story Late Modernist building does not meet the criteria for Fresno\u2019s Local Register of Historic Resources under any category \u2014 not for its historical associations, not for its architectural significance and not as the work of a master architect.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A key argument against designation is that the building was never a one-of-a-kind design. Charles Luckman Associates, the Los Angeles firm that designed it, used the same blueprint for two other Broadway-Hale department stores built around the same time \u2014 one at the Galleria at Tyler Mall in Riverside and another at Sunrise Mall in Citrus Heights. The firm, known for designing Madison Square Garden and the Kennedy Space Center, developed the template as a replicable stock design for the Broadway-Hale retail chain, which owned Weinstock\u2019s. Charles Luckman himself was not directly involved in the building\u2019s design.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-98367\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/03\/forever-21-building.png\" alt=\"building exterior\" width=\"600\" height=\"523\"  \/>The former Forever 21 building at Fashion Fair Mall, photographed by preservation consultants Page &amp; Turnbull. (Page &amp; Turnbull)<\/p>\n<p>\u00a0<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The evaluation also places the building in broader historical context: suburban shopping centers had already been drawing retailers away from Downtown Fresno since the mid-1950s, with Manchester Center opening in 1955 and Fig Garden Village in 1956. Fashion Fair and its Weinstock\u2019s anchor were part of that pattern, not the cause of it.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Commissioners at the February meeting raised questions about the building\u2019s architectural integrity, its place among other Late Modernist structures in Fresno and whether its role in the city\u2019s postwar commercial development might carry more weight than the report suggests.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For a building to qualify for Fresno\u2019s local historic register, it must be at least 50 years old \u2014 which this one is \u2014 and retain integrity in location, design, materials and overall character, while meeting at least one significance criteria. Once listed, a property gains protection from major alterations or demolition and may qualify for preservation incentives.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The commission\u2019s recommendation will go to the Fresno City Council, which makes the final call. Tonight\u2019s meeting is at 6 p.m. in Room 2165 at City Hall, 2600 Fresno St.<\/p>\n<p>\u00a0<\/p>\n<p>\t\t\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"A Dick&#8217;s House of Sport location, showing the chain&#8217;s signature large-format design with an outdoor turf field and&hellip;\n","protected":false},"author":2,"featured_media":233266,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[105701,43548,112,114,113],"class_list":["post-233265","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-dicks-house-of-sport","tag-fashion-fair-mall","tag-fresno","tag-fresno-headlines","tag-fresno-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/233265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=233265"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/233265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/233266"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=233265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=233265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=233265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}