Cargill CTO Florian Schattenmann <\/a>noted that US adult use jumped from 3.5% in 2024 to 11% in 2025. <\/p>\n\u201cThe need for innovation, from our perspective, is as high as ever,\u201d Schattenmann said, adding that progress requires collaboration between all parts of that innovation ecosystem.<\/p>\n
GLP-1 adoption has created an opportunity \u201cwe never really expected in the food space,\u201d according to Freishtat.<\/p>\n
\u201cHow do we make sure that we\u2019re aligning the correct foods with the GLP-1? I think it\u2019s really opened up this opportunity of integration between the prescriptions and the food benefits,\u201d she said.<\/p>\n
Meeting the moment <\/p>\n
While GLP-1 drugs are changing the game for food formulation, Freishtat said the focus now for CPG companies, investors, insurers and other stakeholders is addressing what is healthy versus unhealthy.<\/p>\n
\u201cWhat does non-healthy look like for a Medicare Advantage, what does non-healthy food look like in SNAP (Supplemental Nutrition Assistance Program), and where is that commonality?\u201d she said. \u201cAt the end of the day, we\u2019re not going to see the health outcomes we like if it\u2019s not realistic and tangible for the consumer.\u201d<\/p>\n
The sentiment was reiterated by Tara Glasgow, chief science officer and executive vice president of research and development at PepsiCo, who noted that 80% of consumers are searching for healthier foods. <\/p>\n
\u201cIt\u2019s a huge movement in consumers parallel with a huge movement in science that I think creates a ripe opportunity for transformation,\u201d she said. \u201cEighty percent of people is not a fad.\u201d<\/p>\n
Focus on consumer needs<\/p>\n
Focusing on the unmet needs of consumers is key to transforming the food system, according to Glasgow.<\/p>\n
She noted that the company, in developing Pepsi\u2019s Muscle Milk product, realized that consumers were more concerned about maintaining muscle mass and achieving satiety than building muscle. <\/p>\n
She added: Companies must be willing to engage in \u201chard conversations\u201d early on in product development to design the product correctly from the start.<\/p>\n","protected":false},"excerpt":{"rendered":"Food and beverage product development investment might be down from the heyday of 2021, when fintech companies poured…\n","protected":false},"author":2,"featured_media":234156,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[106034,106035,106036,106037,106038,19454,106039,48650,413,106040,106041,106042,64948,106043,106044,106045,2268,106046,8000,106047,3730,10195,106048,101,103,102,39499,35140,104,106,105,106049,35080,24084,106050,106051,13804,1672,25239,106052],"class_list":["post-234155","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-algae","tag-cooked","tag-crispy","tag-crockery","tag-dieting","tag-dry","tag-east-asian-culture","tag-eat","tag-food","tag-fork","tag-fried","tag-green-color","tag-healthy-eating","tag-ingredient","tag-japanese-culture","tag-korean-culture","tag-nature","tag-nori","tag-organic","tag-part-of","tag-plant","tag-plate","tag-roasted","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sea","tag-seaweed","tag-sf","tag-sf-headlines","tag-sf-news","tag-sheet","tag-slice","tag-snack","tag-thin","tag-vegan-food","tag-vegetable","tag-vegetarian-food","tag-weed","tag-wood-material"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/234155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=234155"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/234155\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/234156"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=234155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=234155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=234155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}