Fresno State is taking a new-look approach to its multimedia rights and corporate sponsorship efforts. The school is slated to unveil \u201cBulldog Sports Enterprises\u201d (BSE), a new pseudo-in-house agency that will grant Fresno State control over its intellectual property and brand assets, AD Garrett Klassy told SBJ.<\/p>\n
The group will be backed through a local sales agency headed up by Chris Pacheco, a former Fresno State football player and local entrepreneur. <\/p>\n
Where this setup differs from other third-party multimedia rights deal, however, is that Fresno State will retain its intellectual property.<\/p>\n
\u201cI\u2019m a big believer that, especially at our level, we need every advantage possible moving into the new world of college athletics because this business model\u2019s changing every single day,\u201d Klassy said. \u201cI strongly believe that controlling your university IP is important. It\u2019s a university\u2019s most valuable asset.\u201d<\/p>\n
Pacheco, whose portfolio includes ownership interests in ESPN radio stations, A-Plus Signs and Megaprints, will serve as BSE\u2019s president.<\/p>\n
BSE\u2019s team will be rounded out by VP\/General Manager Ryan O\u2019Rorke, Partnership Account Manager Nico Pacheco and Partnership and Broadcast Services Manager Enrique Loera.<\/p>\n
Fresno State previously outsourced its multimedia rights rights to Learfield. Their deal is slated to expire this summer.<\/p>\n
\u201cThe flexibility is really [centered on] our student athletes,\u201d Klassy said. \u201c… We had a local apartment complex here in town that wanted our student athletes to be able to advertise on their behalf. In return, they were going to get a discount on their rent every month. <\/p>\n
\u201cIn the old model, for them to be able to advertise wearing Fresno State Bulldog apparel, you would owe a fee back to Learfield for that ability to use the IP. In this model, we can go ahead and move forward based on the best interest of our student athletes.\u201d<\/p>\n
That Fresno State is bringing its multimedia rights in-house also comes after Klassy oversaw a similar effort during a four-year spell as a senior administrator at Nebraska.<\/p>\n
\u201cWhen we did this at Nebraska, I really underestimated how many businesses really felt the value of writing their checks or investments to a local organization and how important it was to keep this local,\u201d Klassy said. \u201cThe people in the Central Valley are very similar to those in Nebraska. Very agricultur-based, very blue collar, and I think we\u2019re going to get a lot of positive feedback on being able to keep this local.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Fresno State is taking a new-look approach to its multimedia rights and corporate sponsorship efforts. The school is…\n","protected":false},"author":2,"featured_media":234581,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[4213,1321,112,114,113],"class_list":["post-234580","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-college-basketball","tag-college-football","tag-fresno","tag-fresno-headlines","tag-fresno-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/234580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=234580"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/234580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/234581"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=234580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=234580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=234580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}