{"id":235637,"date":"2026-03-25T10:01:22","date_gmt":"2026-03-25T10:01:22","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/235637\/"},"modified":"2026-03-25T10:01:22","modified_gmt":"2026-03-25T10:01:22","slug":"a-sneak-peek-of-the-colors-and-designs-for-the-la28-olympics-long-beach-post-news","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/235637\/","title":{"rendered":"A sneak peek of the colors and designs for the LA28 Olympics \u2022 Long Beach Post News"},"content":{"rendered":"

This article was originally published by LAist<\/a> on March 23, 2026.<\/p>\n

Designers working on the logo, design and mascot for the LA 28 Olympics gave a sneak peek on Monday of what those may look like by the time the games begin in just over two years.<\/p>\n

\u201cWe looked to the city for inspiration and we were inspired by different thematics and stories that really make this city great,\u201d said Geoff Engelhardt, LA28\u2019s head of brand design.<\/p>\n

One striking image stood out to them in particular: the flower super-blooms that appear in Southern California after particularly strong winter storms.<\/p>\n

\"\"<\/a>California poppies bloom on a hillside on Thursday, April 13, 2023. AP photo by Ty O\u2019Neil.<\/p>\n

That led to the choice of vibrant colors like pink, orange and blue, and designs to create 13 \u201cblooms,\u201d representative of 13 stories and 13 thematics.<\/p>\n

\"\"<\/a>The design elements are inspired by the region\u2019s super blooms. Courtesy LA28.<\/p>\n

Those include:<\/p>\n

World Stage (referring to the third time L.A. has hosted the Olympics)
\nHollywood
\nLA Light
\nFirst People<\/p>\n

\"\"<\/a>An artist rendering of preliminary colors and themes of the LA28 Olympics design. Courtesy LA28.<\/p>\n

The final designs will be important as they will show up on everything related to the LA28 Olympics.<\/p>\n

\u201cIt wraps every building, every sign, every broadcast, every piece of sport equipment. If you remember the games, you remember this visual wrapper,\u201d said Ric Edwards, LA28\u2019s vice president of brand design and executive design director.<\/p>\n

The graphics will also adorn tons and tons of apparel and swag, licensed and unlicensed, made to promote the L.A. Olympics.<\/p>\n

While these aren\u2019t the final designs for the LA28 Summer Olympics, they are the colors and themes designers will be using to come up with those final designs and the much-anticipated mascot of the LA28 Olympics.<\/p>\n

\"\"<\/a>An artist rendering shows preliminary design schemes for the LA28 Olympics. Courtesy LA28.<\/p>\n

Designers said they did not use artificial intelligence in this process because they wanted to make sure personal connections to the region informed design decisions.<\/p>\n

Olympics designs and mascots can become iconic and endure for years after the last medal has been given out. Take Mexico, nearly 60 years after its summer Olympics in 1968, the op-art design motifs\u00a0continue to inspire popular culture and visual imagery in the country.<\/a><\/p>\n

The public rollout for the design concepts starts Monday night at Intuit Dome in Inglewood before and after the Clippers game. The colors and designs will fill digital displays at LA Clippers Plaza.<\/p>\n","protected":false},"excerpt":{"rendered":"This article was originally published by LAist on March 23, 2026. Designers working on the logo, design and…\n","protected":false},"author":2,"featured_media":235638,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[15116,131,133,132,10012],"class_list":["post-235637","post","type-post","status-publish","format-standard","has-post-thumbnail","category-long-beach","tag-2028-olympics","tag-long-beach","tag-long-beach-headlines","tag-long-beach-news","tag-olympics"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/235637","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=235637"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/235637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/235638"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=235637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=235637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=235637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}