{"id":236514,"date":"2026-03-25T22:35:10","date_gmt":"2026-03-25T22:35:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/236514\/"},"modified":"2026-03-25T22:35:10","modified_gmt":"2026-03-25T22:35:10","slug":"street-ambassadors-are-working-so-sf-says-its-adding-more","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/236514\/","title":{"rendered":"Street ambassadors are working, so SF says it\u2019s adding more"},"content":{"rendered":"<p class=\"paragraph-block article-body text-left\">San Francisco is expanding a street ambassador program credited with cutting the number of 911 calls in half. The public safety program will launch at Powell Street, one of the city\u2019s busiest transit hubs, thanks to nearly $5 million in private funding from the Downtown Development Corporation, the city said Wednesday.<\/p>\n<p class=\"paragraph-block article-body text-left\">Mayor Daniel Lurie said the expansion builds on measurable results from <a href=\"https:\/\/sfstandard.com\/2025\/11\/13\/downtown-sf-bart-station-ambassadors-pilot-extension\/\" data-post-id=\"923cf82e-7053-4e64-8f2c-079073d1f74c\" rel=\"nofollow noopener\" target=\"_blank\">the Market Street Safe Corridor program<\/a>, which he described as central to the downtown recovery.\u00a0<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cPublic safety is the foundation for San Francisco\u2019s recovery, and it will always be my north star as mayor,\u201d Lurie said, speaking at the Powell Street cable-car turnaround. \u201cDowntown is coming back, and we\u2019re going to make sure that it is stronger than it\u2019s ever been.\u201d<\/p>\n<p class=\"paragraph-block article-body text-left\">The nonprofit DDC will fund both the Powell Street expansion and the continuation of its Homeless Engagement Assistance Response Team, or HEART, programs in Union Square and Yerba Buena, which had been <a href=\"https:\/\/sfstandard.com\/2025\/11\/13\/downtown-sf-bart-station-ambassadors-pilot-extension\/\" data-post-id=\"923cf82e-7053-4e64-8f2c-079073d1f74c\" rel=\"nofollow noopener\" target=\"_blank\">set to expire<\/a> at the end of March. DDC CEO Shola Olatoye said the organization has raised more than $60 million since launching less than a year ago.<\/p>\n<p class=\"paragraph-block article-body text-left\">Since the ambassador program launched at the Embarcadero and Montgomery BART stations in July and September, respectively, safety-related 911 calls have dropped by 53%, San Francisco Police Department response times have fallen 58%, and San Francisco Fire Department response times have decreased by 23%, according to Olatoye. More than 82% of commuters reported feeling safer.<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cWe\u2019re using data to help us drive what works and keep our streets safe and clean,\u201d Olatoye said.<\/p>\n<p class=\"paragraph-block article-body text-left\">Robbie Silver, president and CEO of the Downtown SF Partnership, said the program was launched in less than two weeks following a call to action from City Hall in July. Silver credited seed funding from Amazon, Google, and Visa for making the launch possible.<\/p>\n<p class=\"paragraph-block article-body text-left\">Crime is down 40% in Union Square and the Financial District, and San Francisco is leading major U.S. cities in return-to-office rates, Lurie said.<\/p>\n<p class=\"paragraph-block article-body text-left\">Marisa Rodriguez, CEO of the Union Square Alliance, said the district had more than 150,000 visitors last weekend for a <a href=\"https:\/\/www.instagram.com\/reels\/DU6j95fkkN7\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">free tulip giveaway (opens in new tab)<\/a> \u2014 three times as many who attended the same event a year ago \u2014 and said improved safety measures were a key motivator.<\/p>\n<p class=\"paragraph-block article-body text-left\">\u201cWe must continue to build this confidence that we\u2019re feeling,\u201d Rodriguez said. \u201cIt\u2019s that confidence that\u2019s continuing to bring business back to San Francisco.\u201d<\/p>\n<p class=\"paragraph-block article-body text-left\">Scott Rowitz, executive director of the Yerba Buena Partnership, pointed to rising ground-floor leasing and increased foot traffic as signs that the program is producing tangible economic results. Rowitz said a survey of Yerba Buena constituents found that 70% of respondents feel safer in the neighborhood than they did a year ago. Foot traffic on one street in the district is up 25% year over year, he added.<\/p>\n<p class=\"paragraph-block article-body text-left\">Across the downtown corridor in 2025, ambassadors conducted more than 54,000 safety checks, responded to 150 emergency calls, and filed more than 1,300 service requests, according to Olatoye.<\/p>\n<p class=\"paragraph-block article-body text-left\">Olatoye said the DDC is in conversations with property owners around the cable-car turnaround regarding a broad overhaul of the Powell Street streetscape, with city approvals anticipated later this year.<\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"San Francisco is expanding a street ambassador program credited with cutting the number of 911 calls in half.&hellip;\n","protected":false},"author":2,"featured_media":236515,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[818,27231,21401,26543,106794,1492,101,103,102,104,106,105,5995],"class_list":["post-236514","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-downtown","tag-market-street","tag-mid-market","tag-powell-street","tag-powell-street-station","tag-public-safety","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-union-square"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/236514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=236514"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/236514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/236515"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=236514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=236514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=236514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}