San Pedro Square<\/a> for the college basketball games and for all 104 World Cup matches. For the most recent Super Bowl, which was also at Levi\u2019s Stadium in Santa Clara, the commission staged concerts and the NFL\u2019s media day event in San Jose.<\/p>\n\u201cThis was a genuinely distinctive project for us,\u201d said Jason McGilloway, Monterosa\u2019s head of fan engagement. \u201cMost fan engagement programs are built around a single team, league or competition, whereas this initiative was about serving a broader sports ecosystem and representing a city\u2019s sporting identity.\u201d<\/p>\n
The goal is to look beyond ticket sales and hotel bookings as KPIs for local sports events by creating more connectivity within the community.<\/p>\n
O\u2019Hare has deep sports technology and media experience \u2014 he previously was GM of Clippers Vision and head of digital strategy at the IOC along with positions at Outside, Discovery, YouTube and the USOC \u2014 and described the SJ26 app and activations \u201cas a launching pad to really propel San Jose forward for the next iteration of itself. A lot of that is around solidifying San Jose as the capital of AI but also building on a sports and entertainment district and things like that, getting that groundswell momentum from this year.\u201d<\/p>\n
The impetus for this project was San Jose\u2019s experience at the prior Super Bowl in Santa Clara 10 years ago, when the city didn\u2019t think it fully capitalized on the opportunity.<\/p>\n
\u201cThere was a feeling in 2016 when the Super Bowl was [at Levi\u2019s Stadium] that basically everybody flew into San Francisco, stayed there, partied there, and just came down for the game,\u201d O\u2019Hare said. \u201cAnd so it wasn\u2019t great economically for the city and it wasn\u2019t great for the residents of the city.\u201d<\/p>\n
McGilloway added that the scope of SJ26 should help the city have a better experience this year<\/p>\n
\u201cRather than treating engagement as a one-off campaign,\u201d he said, \u201cthe project was designed to create an ongoing destination where fans can participate, earn recognition, and feel part of something bigger across the San Jose sports community.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"With the men\u2019s Sweet 16 returning to San Jose tonight and six World Cup matches scheduled for Santa…\n","protected":false},"author":2,"featured_media":238005,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[11789,88,90,89],"class_list":{"0":"post-238004","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-jose","8":"tag-fan-experience","9":"tag-san-jose","10":"tag-san-jose-headlines","11":"tag-san-jose-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/238004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=238004"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/238004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/238005"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=238004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=238004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=238004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}