{"id":238691,"date":"2026-03-27T04:42:07","date_gmt":"2026-03-27T04:42:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/238691\/"},"modified":"2026-03-27T04:42:07","modified_gmt":"2026-03-27T04:42:07","slug":"san-jose-businesses-welcome-march-madness-fans-nbc-bay-area","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/238691\/","title":{"rendered":"San Jose businesses welcome March Madness fans \u2013 NBC Bay Area"},"content":{"rendered":"<p>March Madness has reached the South Bay, much to the delight of businesses.<\/p>\n<p>Merchants said the flood of revenue from college basketball fans in town for the NCAA tournament couldn\u2019t have come at a better time.<\/p>\n<p>Thousands of fans of Arizona, Arkansas, Texas and Purdue will pack SAP Center for Sweet 16 action Thursday evening. Two winners will meet in the Elite Eight on Saturday.<\/p>\n<p>In response to all the fans in the downtown area, businesses are adjusting operating hours and adding staff.<\/p>\n<p>The city said the idea is for visitors to enjoy the atmosphere in San Jose and encourage them to come back again.<\/p>\n","protected":false},"excerpt":{"rendered":"March Madness has reached the South Bay, much to the delight of businesses. Merchants said the flood of&hellip;\n","protected":false},"author":2,"featured_media":238692,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[4213,20730,88,90,89],"class_list":{"0":"post-238691","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-jose","8":"tag-college-basketball","9":"tag-march-madness","10":"tag-san-jose","11":"tag-san-jose-headlines","12":"tag-san-jose-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/238691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=238691"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/238691\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/238692"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=238691"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=238691"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=238691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}