{"id":247768,"date":"2026-04-02T02:50:08","date_gmt":"2026-04-02T02:50:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/247768\/"},"modified":"2026-04-02T02:50:08","modified_gmt":"2026-04-02T02:50:08","slug":"luxury-reseller-the-nobo-opens-more-sf-shop-talk","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/247768\/","title":{"rendered":"Luxury Reseller The Nobo Opens + More SF Shop Talk"},"content":{"rendered":"<p>Noelle Bonner takes her resale marketplace to a real-life storefront in Presidio Heights.<\/p>\n<p>Plus, McMullen\u2019s boutique is flush with exclusive designers and Liis Fragrance gets into the body care game.<\/p>\n<p>                Luxury consigner The Nobo arrives in Presidio Heights.<\/p>\n<p>        <img loading=\"lazy\" decoding=\"async\" id=\"428f8\" data-rm-shortcode-id=\"d5b0cbb5280281f2ad39369f06dbb3da\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20600'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/1775098207_440_image.jpg\" width=\"900\" height=\"600\" alt=\"\"\/><\/p>\n<p>(Courtesy of The Nobo)<\/p>\n<p>It\u2019s undeniable: <a href=\"https:\/\/www.7x7.com\/realreal-reopens-sf-shop-talk-2675555340.html\" target=\"_blank\" rel=\"nofollow noopener\">circular fashion<\/a>, vintage <a href=\"https:\/\/www.7x7.com\/style-beauty\/\" rel=\"nofollow noopener\" target=\"_blank\">shopping<\/a>, and designer consigning are having a moment. And while we\u2019d never discount the thrill of the digital hunt\u2014scouring the interwebs for a sought-after Dries Van Noten knit or original Gucci Jackie 1961 bag\u2014sometimes you just want to stumble upon (and see, touch, and try on) a treasure in real life.<\/p>\n<p>SF fashion goddess <a href=\"https:\/\/www.instagram.com\/noelle_bonner\/\" target=\"_blank\" rel=\"nofollow noopener\">Noelle Bonner,<\/a> owner of the five-year old luxury resale marketplace <a href=\"https:\/\/thenobo.com\/how-it-works\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">The Nobo<\/a>, gets it, which is exactly why she decided to give her online platform the brick-and-mortar treatment in a jewel-sized shop on Presidio Heights\u2019 Sacramento Street.<\/p>\n<p>First things first: The Nobo is no ordinary consigner. Sure, you can sell and shop as usual, but the delicious twist is the barter option, as Bonner explains: \u201cThe swap feature allows customers to trade in items for Nobo Cash, giving them immediate purchasing power without waiting for a sale\u2014and keeping fashion in circulation longer.\u201d <\/p>\n<p>The store itself is small but mighty and easy to shop, thanks to a tightly curated and ever-changing selection of stellar women\u2019s and men\u2019s pieces from the likes of Chanel, Louis Vuitton, Maison Margiela, Prada, Dior, and Burberry. (Read: no schlock allowed.) <\/p>\n<p>Yes, the colorful clothes and accessories are the main draw, but the modern interior elevates the entire shopping (and consigning) experience. That\u2019s by design: Hannah Warden and her SF team at <a href=\"https:\/\/www.cultrevivalsf.com\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Cult Revival<\/a> transformed the chic space to showcase the covetable pre-owned goods. <\/p>\n<p>The Nobo is committed to the space through mid-summer, but there\u2019s a good chance it will extend its lease, says Bonner. (Fingers crossed.)<\/p>\n<p>\/\/ Open Wednesday to Friday, 11am\u20135pm and Saturday 10:30am\u20136pm.; 3566 Sacramento Street (Presidio Heights), <a href=\"https:\/\/thenobo.com\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">thenobo.com<\/a><\/p>\n<p>                McMullen is a rare Bay Area store for finding exclusive brands.<\/p>\n<p>        <img loading=\"lazy\" decoding=\"async\" id=\"65896\" data-rm-shortcode-id=\"4f9c139f5cb15636f78263dbcb4ab141\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20600'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/1775098208_502_image.jpg\" width=\"900\" height=\"600\" alt=\"\"\/><\/p>\n<p>Don&#8217;t Let Disco at McMullen<\/p>\n<p>(Courtesy of McMullen)<\/p>\n<p>Sherri McMullen and her <a href=\"https:\/\/www.7x7.com\/mcmullen-san-francisco-2669122683.html\" target=\"_self\" rel=\"nofollow noopener\">namesake boutique<\/a> have long been a force for good fashion in the Bay Area and beyond. The CEO and trailblazer is celebrated for her keen stylist\u2019s eye, along with a passion and talent for spotlighting emerging and BIPOC designers from around the globe. No wonder McMullen is one of the most respected indie retailers anywhere (just ask Vogue or WWD).<\/p>\n<p>All this is very good news for San Francisco shoppers. (In case you missed it, the original Oakland storefront closed last year.) The Presidio Heights store is currently flush with fresh spring arrivals from Dries Van Noten, Gabriela Hearst, Khaite, Proenza Schouler, Diotima, Tibi, and more.<\/p>\n<p>Style-philes\u2014especially those who detest twinning with strangers in identical shoes, baubles or frocks\u2014 should make a beeline for the new crop of handcrafted beaded bracelets, necklaces, and <a href=\"https:\/\/shopmcmullen.com\/search?q=totems\" target=\"_blank\" rel=\"nofollow noopener\">totems<\/a> from Ashley Moubayed\u2019s <a href=\"https:\/\/www.dontletdisco.com\/pages\/about\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Don\u2019t Let Disco<\/a>, along with head-turning dresses, trenches, tops, and skirts by fashion darling <a href=\"https:\/\/christopherjohnrogers.com\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Christopher John Rogers<\/a> (CJR). <\/p>\n<p>Porquoi? <\/p>\n<p>Because McMullen is the only Bay Area brick-and-mortar stocking pieces from these talents, both of whom are <a href=\"https:\/\/cfda.com\/programs\/designers\/cfda-vogue-fashion-fund\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">CFDA Vogue\/Fashion Fund<\/a> finalists: Moubayed was part of the 2025 class, and CJR won the top prize in 2019. (McMullen has been a champion of the Baton Rouge native from day one, and the dynamic duo were even featured in the de Young\u2019s <a href=\"https:\/\/www.7x7.com\/de-young-fashioning-san-francisco-2666997232.html\" target=\"_self\" rel=\"nofollow noopener\">Fashioning San Francisco: A Century of Style<\/a> exhibition in 2024.) <\/p>\n<p>The two Brooklyn-based designers recently appeared at a series of separate special events at McMullen. Moubayed hosted a trunk show and a <a href=\"https:\/\/www.instagram.com\/p\/DV9eJEUknpn\/?img_index=10\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Don\u2019t Let Disco Beading Bar event<\/a>, where customers created one-of-a-kind pieces. CJR\u2014beloved for his high-octane color and exaggerated, glam silhouettes\u2014was feted alongside cofounder <a href=\"https:\/\/www.instagram.com\/christinachanel\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Christina Chanel<\/a> at a cocktail party at <a href=\"https:\/\/www.instagram.com\/starlitesf\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Starlite<\/a>, followed by a weekend full of private styling sessions and <a href=\"https:\/\/www.instagram.com\/p\/DWcSsb2ktda\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">mingling with the McMullen community<\/a>. <\/p>\n<p>\/\/ 3687 Sacramento St. (Presidio Heights), <a href=\"https:\/\/shopmcmullen.com\/\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">shopmcmullen.com<\/a><\/p>\n<p>                Liis Fragrance drops its first body products.<\/p>\n<p>        <img loading=\"lazy\" decoding=\"async\" id=\"9b090\" data-rm-shortcode-id=\"6a7e39250b8a79c23c2b5e8073a16375\" data-rm-shortcode-name=\"rebelmouse-image\" class=\"rm-shortcode rm-lazyloadable-image \" lazy-loadable=\"true\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20900%20600'%3E%3C\/svg%3E\" data-runner-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/1775098208_999_image.jpg\" width=\"900\" height=\"600\" alt=\"\"\/><\/p>\n<p>(Courtesy of <a href=\"https:\/\/www.instagram.com\/p\/DWRrrryCT8k\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">@liisfragrances\/@lauraochoaphoto<\/a>)<\/p>\n<p>Since first hitting the scene in 2020, Liis has earned a devoted following of cool girls and guys hooked on its clean, cruelty-free, vegan scents\u2014not to mention the sleek, <a href=\"https:\/\/liisfragrances.com\/collections\/eau-de-parfum\/products\/choux-choux\" target=\"_blank\" rel=\"nofollow noopener\">minimalist bottles<\/a>. The genderless collection has grown from a signature trio (<a href=\"https:\/\/liisfragrances.com\/collections\/eau-de-parfum\/products\/bo\" target=\"_blank\" rel=\"nofollow noopener\">Bo<\/a>, <a href=\"https:\/\/liisfragrances.com\/collections\/eau-de-parfum\/products\/studied\" target=\"_blank\" rel=\"nofollow noopener\">Studied<\/a>, and <a href=\"https:\/\/liisfragrances.com\/collections\/eau-de-parfum\/products\/rosestruck\" target=\"_blank\" rel=\"nofollow noopener\">Rose Struck<\/a>) to a formidable <a href=\"https:\/\/liisfragrances.com\/collections\/eau-de-parfum\" target=\"_blank\" rel=\"nofollow noopener\">gang of 10<\/a>.<\/p>\n<p>Made in California, the scents are inspired by personal moments and experiences close to the hearts of founders (and friends) Angeleno Alissa Sullivan and San Franciscan Leslie Hendin. (Gotta love a NorCal-SoCal collab.) <\/p>\n<p>Now, the duo and their fans are celebrating Liis\u2019 first foray into <a href=\"https:\/\/liisfragrances.com\/collections\/body-care\" target=\"_blank\" rel=\"nofollow noopener\">body care<\/a>: a luxurious Hydrating Lotion ($65) and Liquid Soap ($55) for body and hands. Designed to support radiant, healthy-looking skin, the products deliver what the brand calls an \u201cimmersive, lasting, perfumed regimen.\u201d They\u2019re available in two fan-favorite scents: Bo (white cedar, incense, and vanilla bean) and In This World (blood orange, fig, and lavender).<\/p>\n<p>Full disclosure: This writer\u2019s hoping her fave <a href=\"https:\/\/liisfragrances.com\/collections\/eau-de-parfum\/products\/choux-choux\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Choux Choux<\/a> is next in line for a skincare glow-up. <\/p>\n<p>\/\/ Shop online at <a href=\"https:\/\/liisfragrances.com\/collections\/body-care\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">liisfragrances.com<\/a><\/p>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Noelle Bonner takes her resale marketplace to a real-life storefront in Presidio Heights. Plus, McMullen\u2019s boutique is flush&hellip;\n","protected":false},"author":2,"featured_media":247769,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[110627,110630,110629,101,103,102,104,106,105,36122,60676,110626,11515,110628],"class_list":["post-247768","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-consignment-shopping","tag-liis","tag-mcmullen","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-sf-shopping","tag-sf-style","tag-shop-sf","tag-shopping","tag-the-nobo"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/247768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=247768"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/247768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/247769"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=247768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=247768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=247768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}