{"id":250119,"date":"2026-04-03T14:07:20","date_gmt":"2026-04-03T14:07:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/250119\/"},"modified":"2026-04-03T14:07:20","modified_gmt":"2026-04-03T14:07:20","slug":"john-elberling-combative-s-f-nonprofit-housing-leader-dies-at-79","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/250119\/","title":{"rendered":"John Elberling, combative S.F. nonprofit housing leader, dies at 79"},"content":{"rendered":"<p><a href=\"https:\/\/missionlocal.org\/support-our-publication\/\" rel=\"nofollow noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"620\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/02\/ML-Fundraising-2024-1-930x620.jpg\" alt=\"Comic strip showing a newspaper's various reader engagement methods: in the park, drive-in, print delivery, and data visualization online.\" class=\"wp-image-668615\"  \/><\/a><\/p>\n<p>Read Mission Local often?<\/p>\n<p class=\"has-small-font-size\">Help grow our newsroom, joining the 3,250 readers who support us by giving below.<\/p>\n<p>John Elberling, the longtime South of Market housing leader, political pugilist and founder of Tenants and Owners Development Corporation (TODCO), an affordable housing group, died at 79 after spending nearly half a century fighting San Francisco housing developers and politicians over a basic question: Who is this city for?<\/p>\n<p>Elberling, who took over <a href=\"https:\/\/www.todco.org\/history\" rel=\"nofollow noopener\" target=\"_blank\">TODCO<\/a> in 1978, became one of the most consequential and polarizing figures in San Francisco housing politics. Admired by allies as a fierce defender of low-income tenants and elderly residents, and denounced by critics as an obstructionist power broker who used ballot-box politics and funds acquired through taxpayer-funded affordable housing to block or slow market-rate development.\u00a0<\/p>\n<p>To those who knew him, the controversy he sowed was inseparable from a larger and older fight over San Francisco itself.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/01\/1769002151_683_mission-local-logo-300x300.jpg\" alt=\"Mission Local logo, with blue and orange lines on the shape of the Mission District\" class=\"wp-image-639216\" style=\"width:150px\"\/><\/p>\n<p class=\"has-text-align-left\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--20);padding-bottom:0;padding-left:var(--wp--preset--spacing--20)\">Want the latest on the Mission and San Francisco? Sign up for our free daily newsletter below.<\/p>\n<p>\u201cJohn held the unbending position that everyone in San Francisco had the same rights regardless of interests and status. I don\u2019t know if he was controversial. The battle over who San Francisco is for, and who gets to stay here, is as old as I am, and I\u2019m as old as dirt,\u201d said Eric Jaye, a veteran San Francisco political consultant, referring to the redevelopment fights over <a href=\"https:\/\/www.sfheritage.org\/heritage-in-the-neighborhoods\/the-making-of-yerba-buena-center\/\" rel=\"nofollow noopener\" target=\"_blank\">Yerba Buena and SoMa<\/a> that began in the 1950s, and that launched TODCO into the political fray.\u00a0<\/p>\n<p>\u201cTo the extent that he made people angry, it was because he wouldn\u2019t bend his principles.\u201d\u00a0<\/p>\n<p>For supporters, Elberling\u2019s legacy centers on the <a href=\"https:\/\/www.todco.org\/john-elberling-legacy\" rel=\"nofollow noopener\" target=\"_blank\">thousands<\/a> of <a href=\"https:\/\/www.todco.org\/about-todco-sf\" rel=\"nofollow noopener\" target=\"_blank\">permanent affordable homes<\/a> tied to TODCO\u2019s organizing work in South of Market, especially senior housing and residential hotels developed in the 1980s and 1990s on Sixth Street and near Yerba Buena Gardens. They credit him with helping preserve a community that might otherwise have been erased by redevelopment.\u00a0<\/p>\n<p>Elberling saw South of Market as a neighborhood full of people whose lives, histories and cultural institutions mattered, supporters say.\u00a0<\/p>\n<p>Former District 6 Supervisor Jane Kim, who worked closely with Elberling during her tenure from 2011 to 2019, said he had an unusually comprehensive view of the district. Once housing was secured, he was already pushing for safer crossings, better public space and the neighborhood infrastructure that could make SoMa more livable for seniors and families. \u201cHis organization built community,\u201d Kim said.<\/p>\n<p>Yet Elberling\u2019s advocacy was inseparable from controversy. In the early 2000s, TODCO largely <a href=\"https:\/\/www.sfchronicle.com\/sf\/article\/He-s-been-blamed-for-killing-housing-but-16630332.php\" rel=\"nofollow noopener\" target=\"_blank\">stopped building<\/a> new housing and shifted more heavily into neighborhood advocacy. Over time, TODCO and affiliated entities became formidable forces in San Francisco ballot politics, <a href=\"https:\/\/missionlocal.org\/2016\/11\/campaign-finance-story\/\" rel=\"nofollow noopener\" target=\"_blank\">spending<\/a> <a href=\"https:\/\/missionlocal.org\/2022\/10\/san-francisco-november-8-election-campaign-funding-finance-donations\/\" rel=\"nofollow noopener\" target=\"_blank\">heavily<\/a> on measures tied to housing, zoning and taxation. Critics argued that a nonprofit landlord devoted to affordable housing had diverted money and influence into political warfare rather than construction.\u00a0<\/p>\n<p>Supporters countered that, in San Francisco, politics was inseparable from housing preservation. If advocates did not fight tooth and nail politically, low-income communities could be steamrolled, they argued.<\/p>\n<p>Kim, who heard those criticisms firsthand, said Elberling believed the political fight was necessary. In her telling, he understood that affordable housing could not survive long-term unless the broader neighborhood and policy environment survived with it.<\/p>\n<p>Elberling relished that fight. He was known as a deeply informed and often abrasive tactician, someone who could master the technical language of land-use while also browbeating opponents with profane language. He made enemies across City Hall and the development world. But even some of those adversaries regarded him as indispensable.\u00a0<\/p>\n<p>Eric Tao of L37, a developer active in SoMa, recalled first seeing Elberling at a community meeting in the early 2000s and finding him \u201cprobably the scariest guy at the table.\u201d\u00a0<\/p>\n<p>But Tao also came to see Elberling as an extraordinarily savvy negotiator \u2014 tough, uncompromising and often infuriating, yet grounded in a clear theory of how development should serve the community. Tao said Elberling understood economics because he had built housing himself, and that he was not trying to stop all housing so much as extract more affordable units and community benefits from market-rate and office projects. At the end of the day, Tao said, Elberling knew that, when it came to negotiating, \u201cOne hundred percent of zero is zero.\u201d<\/p>\n<p>Tao was named temporary CEO of TODCO in January as Elberling\u2019s battle with leukemia took a sudden turn for the worse.\u00a0<\/p>\n<p>Elberling\u2019s influence extended beyond TODCO\u2019s affordable housing units. He was linked to major ballot fights, including the abortive <a href=\"https:\/\/sfstandard.com\/2022\/09\/01\/san-francisco-housing-todco-amazon-tax-prop-k-guaranteed-income\/\" rel=\"nofollow noopener\" target=\"_blank\">Proposition K<\/a> of 2022 and <a href=\"https:\/\/missionlocal.org\/2020\/01\/proposition-e-barring-unforeseen-lunacy-will-pass-handily-but-then-what\/\" rel=\"nofollow noopener\" target=\"_blank\">other measures<\/a> that shaped debate over housing growth, displacement and who benefits from San Francisco\u2019s prosperity. He also drew scrutiny for appeals and studies that critics said delayed housing production in the city\u2019s urban core, including a high-profile challenge to a large <a href=\"https:\/\/missionlocal.org\/2021\/11\/developments-in-development-the-marvel-and-stevenson-are-more-complicated-than-the-good-and-evil-twins-of-sfs-housing-debate\/\" rel=\"nofollow noopener\" target=\"_blank\">Stevenson Street<\/a> development.\u00a0<\/p>\n<p>Those battles made him a hero to anti-displacement activists and a villain to pro-housing moderates and developers who saw him as emblematic of a city unwilling to build its way out of a housing crisis.\u00a0<\/p>\n<p>But to supporters such as Jaye, Elberling was replaying, over and over, a fight he had been waging since the era of 1986\u2019s <a href=\"https:\/\/www.spur.org\/publications\/urbanist-article\/1999-07-01\/proposition-m-and-downtown-growth-battle\" rel=\"nofollow noopener\" target=\"_blank\">Proposition M<\/a> and the office-building boom, when he and others argued that San Francisco should resist becoming a commuter city with nowhere for ordinary people to live.<\/p>\n<p>Elberling was also attacked over the unusual financial structure that helped underwrite some of his activism.\u00a0<\/p>\n<p>According to prior reporting and Elberling\u2019s own comments, TODCO benefited from the recapitalization of federally subsidized affordable housing properties, creating revenue that could then bolster progressive political efforts. The arrangement was legal, but contentious. Critics questioned whether money associated with affordable housing should be used to finance ballot measures at all.\u00a0<\/p>\n<p>Elberling was untroubled by the outrage.<\/p>\n<p>\u201cThey are unhappy because we do a million bucks and they don\u2019t do anything,\u201d he told the <a href=\"https:\/\/www.sfchronicle.com\/sf\/article\/He-s-been-blamed-for-killing-housing-but-16630332.php\" rel=\"nofollow noopener\" target=\"_blank\">San Francisco Chronicle<\/a> in 2021. \u201cF\u2014 \u2019em. And tell them we are thinking about doing more next year.\u201d<\/p>\n<p>Former Supervisor Aaron Peskin, one of Elberling\u2019s closest political allies, echoed the sentiment in the present day.<\/p>\n<p>\u201cFuck his critics,\u201d Peskin said. \u201cMostly his critics were political operatives for right-wing billionaires who whine like a bunch of spoiled babies because someone other than them was investing in politics in San Francisco.\u201d\u00a0<\/p>\n<p>Elberling was known to be irascible. He could cut deals, but he could also blow them up. He was sued, criticized and pilloried in public, yet remained a durable figure in local politics because he often understood the terrain better than the people trying to outmaneuver him, supporters say.\u00a0<\/p>\n<p>Sarah Jones, who oversaw environmental review in San Francisco before becoming planning director at the Municipal Transportation Agency, said Elberling exemplified a distinctly San Francisco type of activist. He didn\u2019t simply try to kill projects, she said. He assumed development would happen and used the city\u2019s processes to force concessions, improvements or protections that he believed the community deserved.\u00a0<\/p>\n<p>\u201cPeople like John would engage with development projects to get what he perceived to be important for the community and its interests,\u201d she said. \u201cThat\u2019s how activists engage in San Francisco, and it drives the city crazy.\u201d\u00a0<\/p>\n<p>Jones said Elberling knew which decision-makers to influence and how to use CEQA appeals and related fights as leverage. She also argued that Elberling forced the city to perform better planning and environmental assessments, because his scrutiny tested whether official conclusions would hold up.<\/p>\n<p>Elberling\u2019s personal choices could also become public flashpoints, including criticism over his <a href=\"https:\/\/missionlocal.org\/2021\/11\/sfs-inclusionary-housing-policy-once-meant-to-increase-social-and-economic-integration-should-it-again\/?utm_source=chatgpt.com\" rel=\"nofollow noopener\" target=\"_blank\">free living arrangement<\/a> in a TODCO property, which he defended as living among the people he served.\u00a0<\/p>\n<p>He was a complicated person, Tao said \u2014 intensely smart, deeply passionate and sometimes too stuck in his ways to leave room for outside ideas. That quality could damage relationships and turn people against him. But Tao also said it was Elberling\u2019s dogged belief in who he was and what he was doing that gave him the strength to push for so much.\u00a0<\/p>\n<p>\u201cHe was no saint,\u201d Tao said. \u201cBut his motivation was saintly.\u201d\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"879\" height=\"640\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/01\/1769002152_784_dolores8-edit-1-879x640.jpg\" alt=\"A group of ten people standing outdoors in a park with a city skyline in the background.\" class=\"wp-image-804663\"  \/><\/p>\n<p>Join the 3,300 readers who keep Mission Local free for all!<\/p>\n<p class=\"has-normal-font-size\">At Mission Local, we believe there should be no paywalls on democracy. Thanks to readers like you, we are able to provide critical, high-impact reporting that our city relies on all year long \u2014 for free.\u00a0<\/p>\n<p>We invite you to invest in a local newsroom rooted in San Francisco\u2019s communities \u2014 one that listens first and reports deeply.\u00a0<\/p>\n<p class=\"has-normal-font-size\">We\u2019re grateful you\u2019re here \u2014 and we\u2019d be honored to have you join our donors.<\/p>\n","protected":false},"excerpt":{"rendered":"Read Mission Local often? Help grow our newsroom, joining the 3,250 readers who support us by giving below.&hellip;\n","protected":false},"author":2,"featured_media":250120,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[380,1011,10374,101,103,102,104,106,105,1911],"class_list":{"0":"post-250119","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-francisco","8":"tag-affordable-housing","9":"tag-housing","10":"tag-obituary","11":"tag-san-francisco","12":"tag-san-francisco-headlines","13":"tag-san-francisco-news","14":"tag-sf","15":"tag-sf-headlines","16":"tag-sf-news","17":"tag-soma"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/250119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=250119"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/250119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/250120"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=250119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=250119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=250119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}