{"id":254855,"date":"2026-04-07T00:15:07","date_gmt":"2026-04-07T00:15:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/254855\/"},"modified":"2026-04-07T00:15:07","modified_gmt":"2026-04-07T00:15:07","slug":"see-images-of-a-new-japanese-steakhouse-coming-to-beverly-hills-nbc-los-angeles","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/254855\/","title":{"rendered":"See images of a new Japanese steakhouse coming to Beverly Hills \u2013 NBC Los Angeles"},"content":{"rendered":"

Something new is cookin\u2019 in Beverly Hills.<\/p>\n

Global hospitality group Noble 33<\/a> \u2014 the brand behind West Hollywood\u2019s coastal Mexican-inspired Casa Madera \u2014 announced on Monday its plans to open a new, \u201cone restaurant, two concept experience\u201d on the ground floor of the luxurious Rosewood Residences Beverly Hills in 2027.<\/p>\n

The 12,000-sqft restaurant located at 9900 S. Santa Monica Blvd. will house two concepts: A Japanese steakhouse featuring an izakaya spot (Japanese pub) within.<\/p>\n

The hospitality group said the project is being led by restaurateurs Mikey Tanha (the co-founder and CEO of Noble 33) and Tosh Berman (the leader of Noble 33\u2019s in-house design team). This marks Noble 33\u2019s first Japanese-inspired restaurant.<\/p>\n

\u201cThe Japanese steakhouse concept invites guests to explore the often-overlooked world of Japanese steak in addition to its beloved sushi counterpart, while the sister izakaya concept captures the energy of Tokyo’s back-alley izakayas with a focus on small plates and ramen,\u201d a press release explained.<\/p>\n

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\t\t\t\t\tNoble 33Noble 33<\/p>\n

The Japanese restaurant will house two concepts under one roof.<\/p>\n

The company said the space will feature a central bar and open sushi counter, as well as quieter areas that \u201cfeel ceremonial.\u201d<\/p>\n

The restaurant\u2019s interior design will be far from minimalist, but rather bold and contemporary, with d\u00e9cor that includes samurai armor and curated weapon displays.<\/p>\n

\u201cThe design flips traditional Japanese restraint on its head, embracing richness, color, and layering to create a space that feels dynamic, immersive, and distinctly elevated,\u201d Noble 33 noted.<\/p>\n

Berman said the large space will give his team a chance to \u201cfully execute the design vision and create something unlike any other Japanese restaurant in the city.\u201d<\/p>\n

As for the menu, Tanha said patrons can expect the brand\u2019s take on Japanese dining \u201canchored by the precision and immersive experience of a classic Noble 33 steakhouse.\u201d<\/p>\n

In addition to Casa Madera locations in West Hollywood and Toronto, Noble 33 operates several more concepts around the world.<\/p>\n

This includes the Mexican-inspired steakhouse Toca Madera in Scottsdale, Las Vegas, and Houston, and the Italian-inspired Sparrow Italia in London and Miami.<\/p>\n

Then there\u2019s the Mediterranean-influenced Med\u00fcza Mediterranea in New York and 1587 Prime in Kansas City, an American steakhouse created in partnership with Kansas City Chiefs Super Bowl champions Patrick Mahomes and Travis Kelce.<\/p>\n","protected":false},"excerpt":{"rendered":"Something new is cookin\u2019 in Beverly Hills. Global hospitality group Noble 33 \u2014 the brand behind West Hollywood\u2019s…\n","protected":false},"author":2,"featured_media":254856,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[2029,1339,48,52,51,47,50,49,412],"class_list":{"0":"post-254855","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-beverly-hills","9":"tag-food-drink","10":"tag-la","11":"tag-la-headlines","12":"tag-la-news","13":"tag-los-angeles","14":"tag-los-angeles-headlines","15":"tag-los-angeles-news","16":"tag-restaurants"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/254855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=254855"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/254855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/254856"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=254855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=254855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=254855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}