{"id":257796,"date":"2026-04-08T16:21:07","date_gmt":"2026-04-08T16:21:07","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/257796\/"},"modified":"2026-04-08T16:21:07","modified_gmt":"2026-04-08T16:21:07","slug":"nomasei-pops-up-in-los-angeles-with-laura-brown-collaboration","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/257796\/","title":{"rendered":"Nomasei Pops Up In Los Angeles With Laura Brown Collaboration"},"content":{"rendered":"

\n\tPARIS \u2014 Nomasei continues its push on the American market in Los Angeles<\/a>.<\/p>\n

\n\tThe Parisian shoe brand is holding a pop-up<\/a> from April 15 to 28 in West Hollywood, taking over a 700-square-foot space located at 642 North Robertson Boulevard.<\/p>\n

\n\t\u201cThe U.S. is our biggest market from the start, with New York and Los Angeles<\/a> neck-and-neck,\u201d said Marine Braquet, who cofounded the brand with footwear designer Paule Tenaillon. \u201cIt\u2019s also a zone where there are committed designers we wanted to met.\u201d<\/p>\n

\n\tAs is now customary, the brand will bring a tight edit of its 29 styles, including yet-to-be released styles the Nottibianche flat sandal and the Flip ballerina style, and offer by-appointment customization workshops for its bestselling Nono loafer.<\/p>\n

\n\tBut what really cinched the deal for the pair\u2019s Hollywood debut is the collaboration with journalist and author Laura Brown that will make its in-person debut at the pop-up<\/a> and is launching online on Tuesday.<\/p>\n

\n\tThe project came together \u201cwith absolute spontaneity and went without saying \u2014 just a desire to do something nice together,\u201d Braquet told Footwear News.<\/p>\n

\n\tShe and Tenaillon first met Brown in 2020 while on a U.S. tour to pitch the brand to editors and stayed in touch. It\u2019s through her that Nomasei collaborated in 2022 with (RED), the charity founded in 2006 by Bono and Bobby Shriver to raise money for the Global Fund to Fight AIDS.<\/p>\n

\n\tBrown said that the duo\u2019s \u201ctaste, character and humor\u201d that she admired from the get-go made this project between friends a no-brainer. \u201cIt\u2019s shoes that brought us together as friends, so it makes perfect sense that friends should make shoes [together],\u201d she added.<\/p>\n

\n\tThe starting point was two designs that Brown regularly wears. The chunky Roma platform sandal is available in khaki suede and glossy polka-dot embossed leather, while the Roma, with crossover straps and buckles, comes in khaki or caramel suede as well as the polka-dot version.<\/p>\n

\t\t\t\t\t\t\"Nomasei<\/p>\n

\t\t\t\t\tThe Roma sandal<\/p>\n

\t\t\t\t\t\t\t\t\tCourtesy of Nomasei<\/p>\n

\n\tPriced between $570 and $590, they will also be available on the Nomasei website from Wednesday.<\/p>\n

\n\tLos Angeles marks the third pop-up in the U.S., which accounts for 50 percent of sales for the six-year-old French brand.<\/p>\n

\n\tIts previous two weeklong stops in New York\u2019s NoLIta were successful operations that saw more than 200 pairs fly out the door and queues around the block, which Tenaillon credited to \u201cvisibility with a product that\u2019s affordable.\u201d<\/p>\n

\n\tPrices in the U.S. range from $450 for the Felicita sandal and up to $1,295 for the thigh-high Whisper boots in stretch lambskin. The Nono loafer starts at $610.<\/p>\n

\n\tIn addition to an appearance on Netflix\u2019s hit show \u201cEmily in Paris,\u201d the French brand has been worn by real-life bold-face names like Bella and Gigi Hadid, Julia Roberts, Nicole Kidman, Sarah Jessica Parker and Pamela Anderson over the years.<\/p>\n

\n\tMeanwhile, the brand is working on its first funding round to fuel its expansion. Last year, the founders told WWD and FN they were looking to raise a \u201cone-plus-ten\u201d amount, a million-euro sum to shore up the profitable business, followed by 10 million euros in two years \u201cto really accelerate,\u201d with perhaps a first permanent flagship, Braquet said at the time.<\/p>\n","protected":false},"excerpt":{"rendered":"PARIS \u2014 Nomasei continues its push on the American market in Los Angeles. The Parisian shoe brand is…\n","protected":false},"author":2,"featured_media":257797,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[48,52,51,47,50,49,113957,26180],"class_list":{"0":"post-257796","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-la","9":"tag-la-headlines","10":"tag-la-news","11":"tag-los-angeles","12":"tag-los-angeles-headlines","13":"tag-los-angeles-news","14":"tag-made-in-italy","15":"tag-pop-up"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/257796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=257796"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/257796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/257797"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=257796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=257796"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=257796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}