{"id":258595,"date":"2026-04-09T01:59:30","date_gmt":"2026-04-09T01:59:30","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/258595\/"},"modified":"2026-04-09T01:59:30","modified_gmt":"2026-04-09T01:59:30","slug":"bay-collective-to-buy-sunderland-women-and-sets","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/258595\/","title":{"rendered":"Bay Collective to buy Sunderland Women and sets\u2026"},"content":{"rendered":"<p>         <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/1000.jpg\" alt=\"Sunderland players celebrate Katy Watson's goal against Newcastle United at the Stadium of Light.\" width=\"1000\" height=\"800\" class=\"gu-image\"\/>  Sunderland are eighth in Women\u2019s Super League 2 with two matches remaining. Photograph: MI News\/NurPhoto\/Shutterstock  <\/p>\n<p>Sunderland\u2019s women\u2019s team are to be taken over by the multi-club ownership group Bay Collective, which has agreed to buy a majority stake in the Women\u2019s Super League 2 club, subject to league approval.<\/p>\n<p>The deal comes with plans to enhance Sunderland\u2019s training ground and academy to create a \u201cplatform for sustained success at the highest levels\u201d. Sunderland are eighth in WSL2 with two matches remaining.<\/p>\n<p>Bay Collective, which also owns the NWSL side Bay FC, based in San Francisco, is backed by the US investment firm Sixth Street.<\/p>\n<p>Kay Cossington, the former women\u2019s technical director at the Football Association, is the chief executive of Bay Collective, working with the director of football operations, Anja van Ginhoven, who was the general manager of the England women\u2019s team. They worked at the FA during the Lionesses\u2019 breakthrough years of success, including the 2022 home European Championship triumph and the run to the 2023 World Cup final.<\/p>\n<p>Cossington said: \u201cWe are committed to honouring Sunderland Women\u2019s DNA and legacy, protecting what makes this club and community so special and supporting the players, staff and the academy with cutting-edge resources, infrastructure and training models tailored to the unique needs of women athletes.<\/p>\n<p>\u201cThis is a partnership for the long term and our ambition is to strengthen Sunderland Women\u2019s connection with fans and partners while creating a platform for sustained success at the highest levels of the women\u2019s game.\u201d<\/p>\n<p>Tom Burwell, the chief executive officer of Sunderland\u2019s ownership group, the Bia Sports Group, said: \u201cWe considered several options throughout a comprehensive one-year process but Bay Collective stood out for their global expertise, their belief in our club and their commitment to building for the long term while respecting what makes Sunderland special.\u201d<\/p>\n<p>Bay FC entered the NWSL in 2024, finishing seventh and qualifying for the playoffs, before a 13th-placed finish in 2025. This term they sit 10th after four matches, and are coached by Emma Coates, the former England women\u2019s under-23 head coach, who worked under Cossington at the FA.<\/p>\n<p>Earlier on Tuesday, the Bay FC forward Keira Barry received her first senior England call-up, joining Sarina Wiegman\u2019s squad for the Women\u2019s World Cup qualifiers against Spain and Iceland alongside the fit-again Chelsea full-back Niamh Charles.<\/p>\n<p>Their additions come after the London City Lionesses forward Freya Godfrey withdrew because of a shoulder injury.<\/p>\n<p>Barry, promoted from the under-23s squad, is a product of Manchester United\u2019s academy and also played for Crystal Palace and Sunderland before signing for Bay FC in February.<\/p>\n<p>The 20-year-old has played four NWSL games, scoring against North Carolina Courage in March.<\/p>\n<p>The England squad meets at St George\u2019s Park on Tuesday to begin preparations to host the world champions, Spain, at Wembley on 14 April. They play Iceland in Reykjav\u00edk four days later.<\/p>\n","protected":false},"excerpt":{"rendered":"Sunderland are eighth in Women\u2019s Super League 2 with two matches remaining. Photograph: MI News\/NurPhoto\/Shutterstock Sunderland\u2019s women\u2019s team&hellip;\n","protected":false},"author":2,"featured_media":258596,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[26,7318,7322,7316,100,7319,7317,7320,88,90,89,7321,1880],"class_list":{"0":"post-258595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-jose","8":"tag-breaking-news","9":"tag-daily-news","10":"tag-global-news","11":"tag-inkl","12":"tag-news","13":"tag-news-app","14":"tag-news-headlines","15":"tag-news-today","16":"tag-san-jose","17":"tag-san-jose-headlines","18":"tag-san-jose-news","19":"tag-today-news","20":"tag-world-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/258595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=258595"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/258595\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/258596"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=258595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=258595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=258595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}