{"id":268162,"date":"2026-04-15T00:19:31","date_gmt":"2026-04-15T00:19:31","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/268162\/"},"modified":"2026-04-15T00:19:31","modified_gmt":"2026-04-15T00:19:31","slug":"frequency-broadcasting-revives-kelly-95-3-in-bakersfield","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/268162\/","title":{"rendered":"Frequency Broadcasting Revives &#8216;Kelly 95.3&#8217; in Bakersfield"},"content":{"rendered":"<p>A familiar name has returned to the Bakersfield radio dial. Frequency Broadcasting has reintroduced the \u201c<a href=\"https:\/\/barrettmedia.com\/?s=kelly\" rel=\"nofollow noopener\" target=\"_blank\">Kelly 95.3<\/a>\u201d brand at KLLY-FM, marking a key step in its overhaul of the cluster it recently acquired from Connoisseur Media.<\/p>\n<p>The move brings back one of the market\u2019s most recognizable identities. The \u201cKelly 95.3\u201d name first gained traction in the 1980s and built a loyal following across several format shifts. Over the years, the station moved from soft rock to Hot AC and later Top 40, all while maintaining strong brand recall tied to its call letters.<\/p>\n<p>That changed in 2015 when the station dropped the \u201cKelly\u201d identity. It continued to evolve with new formats, but without the branding that had defined it for decades.<\/p>\n<p>Now, under local ownership, the company is restoring that legacy while aiming to modernize the product.<\/p>\n<p>\u201cWe\u2019re incredibly proud to bring Kelly back home,\u201d said CEO Kait Hill. \u201cThis is a brand that already has deep roots in Bakersfield. Bringing it back is about honoring that history while building something that feels fresh, relevant, and locally connected.\u201d<\/p>\n<p>The relaunch reflects a broader strategy. Frequency Broadcasting has begun reshaping its Bakersfield portfolio with an emphasis on recognizable brands and local engagement. That lineup includes KNZR 97.7 FM &amp; 1560 AM, The Groove 99.3 (KKBB-FM), Rewind 98.1 &amp; 93.5 (KRWI-FM) and Outlaw Country 95.9 FM &amp; 1140 AM (KVLI-AM\/FM).<\/p>\n<p>\u201cKelly has always meant something in this market,\u201d said COO Danny Hill. \u201cReestablishing that identity gives us a strong foundation to grow from, while still evolving the sound and presentation to meet today\u2019s listener expectations.\u201d<\/p>\n<p>Barrett Media produces daily content on the music, news, and sports media industries.\u00a0<a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__barrettmedia.com_subscribe_&amp;d=DwMFAw&amp;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&amp;r=4MLBr6iHQinVg_Olazc2OjkXveRyhK_22x-NakxcCXM&amp;m=_esp3qVo0yh3ATvU4uUVbYP6DXCGpx8bWNH_irzqntTE5miRdcA0Kf1hkFmJNTB_&amp;s=ceXx7nV8jZQX7ERTlh_KRpsjofV8w6lHSPNxKkrOQ8c&amp;e=\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sign up<\/a>\u00a0for our newsletters to stay updated and get the latest information right in your inbox.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/svg+xml,%3Csvg%20xmlns=\" http:=\"\" width=\"100\" height=\"100\" alt=\"Barrett Media Music\" itemprop=\"image\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/EDITORNEWS-WRITER-8.png\"\/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/EDITORNEWS-WRITER-8.png\" width=\"100\" height=\"100\" alt=\"Barrett Media Music\" itemprop=\"image\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"A familiar name has returned to the Bakersfield radio dial. Frequency Broadcasting has reintroduced the \u201cKelly 95.3\u201d brand&hellip;\n","protected":false},"author":2,"featured_media":268163,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[151,153,152,82927,116893,93,116894,116895,98686,116896],"class_list":["post-268162","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bakersfield","tag-bakersfield","tag-bakersfield-headlines","tag-bakersfield-news","tag-barrett-media","tag-connoisseur-media","tag-featured","tag-frequency-broadcasting","tag-hot-ac-radio","tag-kait-hill","tag-kelly-95-3"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/268162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=268162"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/268162\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/268163"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=268162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=268162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=268162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}