{"id":269170,"date":"2026-04-15T14:58:20","date_gmt":"2026-04-15T14:58:20","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/269170\/"},"modified":"2026-04-15T14:58:20","modified_gmt":"2026-04-15T14:58:20","slug":"detroit-red-wings-share-sports-marketing-insights-the-oakland-post","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/269170\/","title":{"rendered":"Detroit Red Wings share sports marketing insights \u2013 The Oakland Post"},"content":{"rendered":"

On Tuesday, April 7, students at Oakland University gathered in the Stinson Center in Elliott Hall for an inside look at sports marketing during the American Marketing Association (AMA) at OU<\/a> speaker event, Digital Marketing Insights with Detroit Red Wings.<\/p>\n

Michelle Sutherby, a social media content designer specializing in graphic design, and Staci Remejes, a social media manager for the Detroit Red Wings, shared insights into how their roles shape the team\u2019s digital presence and marketing strategy.<\/p>\n

\u201cSocial media is never really off,\u201d Remejes said, highlighting the constant demands of the industry.\u00a0<\/p>\n

The team structures its workflow around game days, practice days, and off days.<\/p>\n

\u201cWe kind of split our season into three silos,\u201d Remejes explained.\u00a0<\/p>\n

Game days are especially fast-paced, with content produced within minutes.\u00a0<\/p>\n

\u201cWe\u2019re getting that stuff out as quickly as possible to keep our fan base engaged,\u201d Remejes said.\u00a0<\/p>\n

Practice days allow for lighter, personality-driven content.<\/p>\n

\u201cThat\u2019s when we get a lot of our light, fun, personality content,\u201d Remejes added.<\/p>\n

The Red Wings team hires specialists in graphic design and video editing to accelerate real-time content creation.<\/p>\n

\u201cObviously, we felt it was necessary to kind of bring specialists on, in these areas\u2026 Michelle will flip around a graphic if something happens in-game,\u201d Remejes explained, describing the rapid turnaround required during live events.\u00a0<\/p>\n

Emphasizing the importance of being prepared but flexible, Sutherby said, \u201cThere\u2019s other times where it\u2019s like, it happens like that, and I just have to be on top of it.\u201d<\/p>\n

Their work supports key business goals, from selling out games to boosting season ticket revenue.<\/p>\n

\u201cThe main objective is to sell out every game, increase season ticket revenue,\u201d Remejes said.<\/p>\n

\u00a0Collaboration across departments is essential.<\/p>\n

\u201cWe work with ticket sales, communications, PR, community relations \u2026 pretty much everybody,\u201d Remejes noted.\u00a0<\/p>\n

The team also tailors content depending on the platform.<\/p>\n

\u201cWhat we put up on TikTok is different \u2026 versus Facebook, where people just want the facts.\u201d<\/p>\n

Staying current with trends is another constant challenge.<\/p>\n

\u201cWe\u2019re just seeing stuff \u2026 and thinking like, \u2018Oh, how can we do that for our brand,\u2019\u201d Remejes said.\u00a0<\/p>\n

\u201cI spend a lot of time scrolling Pinterest,\u201d Sutherby added. \u201cTo kind of set inspiration aside.\u201d\u00a0<\/p>\n

Legal restrictions prevent the use of copyrighted music, so trends must be adapted creatively.<\/p>\n

The team also uses artificial intelligence in subtle ways.<\/p>\n

\u201cIt\u2019s nice for captioning videos,\u201d Remejes said.<\/p>\n

While Sutherby emphasized authenticity, \u201cI don\u2019t really use it for anything personally \u2026 I want to be different and authentic.\u201d\u00a0<\/p>\n

Building trust with players is another key part of the work.<\/p>\n

\u201cIt\u2019s all about reading a room and knowing when to do things,\u201d Remejes explained.<\/p>\n

For students interested in sports media, Sutherby highlighted the importance of showcasing creative work.<\/p>\n

\u201cI love being able to show what the process of it is,\u201d Sutherby said. \u201cI think it\u2019s a really cool thing.\u201d<\/p>\n

The event provided a realistic look at the fast-paced, constantly evolving nature of sports marketing.<\/p>\n

\u201cIt\u2019s just a constant moving thing,\u201d Remejes concluded, underscoring the dynamic challenges and opportunities in the industry.<\/p>\n