![\"Kelly](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/Kelly-953-KLLY.jpg\" "\\"Kelly")
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80s heritage brand Kelly 95.3 (KLLY) has returned to Bakersfield under Frequency Broadcasting following Connoisseur Media\u2019s market exit<\/a> in November. The return signals the end of Live 95.3, which replaced Energy 95.3 under previous Alpha Media ownership.<\/p>\n Frequency Broadcasting\u2019s Bakersfield holdings also include 97.7 KNZR<\/a>, 99.3 KKBB<\/a>, 98.1 KRWI<\/a>, and 95.9 KVLI<\/a>.\u00a0<\/p>\n Frequency CEO Kait Hill said, \u201cWe\u2019re incredibly proud to bring Kelly back home. This is a brand that already has deep roots in Bakersfield. Bringing it back is about honoring that history while building something that feels fresh, relevant, and locally connected.\u201d\u00a0<\/p>\n Frequency COO Danny Hill said, \u201cKelly has always meant something in this market. Reestablishing that identity gives us a strong foundation to grow from while still evolving the sound and presentation to meet today\u2019s listener expectations.\u201d <\/p>\n Previous articleKSE Deal Takes Townsquare Ignite To New Rocky Mountain High<\/a> David Hormell is a writer covering personnel and technology in the radio industry.<\/p>\n","protected":false},"excerpt":{"rendered":"80s heritage brand Kelly 95.3 (KLLY) has returned to Bakersfield under Frequency Broadcasting following Connoisseur Media\u2019s market exit…\n","protected":false},"author":2,"featured_media":269297,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[151,153,152],"class_list":["post-269296","post","type-post","status-publish","format-standard","has-post-thumbnail","category-bakersfield","tag-bakersfield","tag-bakersfield-headlines","tag-bakersfield-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/269296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=269296"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/269296\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/269297"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=269296"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=269296"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=269296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"David](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/David-Hormell-e1775132644185-150x150.jpg\")
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