Los Angeles Football Club (LAFC) today announced a new partnership with the National Federation of Fisheries Cooperatives to promote the global Korean seaweed brand \u201cGIM\u201d throughout the 2026 season and beyond. The collaboration brings together one of Major League Soccer\u2019s premier clubs with a fast-growing global food brand, leveraging LAFC\u2019s passionate fan base and expansive marketing platforms.\u00a0<\/p>\n
Through the partnership, \u201cGIM\u201d will be integrated across LAFC\u2019s in-stadium, digital, and content channels, creating opportunities to connect with supporters while introducing North American audiences to Korean seaweed as a healthy, convenient, and flavorful snack.\u00a0<\/p>\n
\u201cLAFC is proud to partner with the National Federation of Fisheries Cooperatives to introduce \u2018GIM\u2019 to our diverse and global fan base,\u201d said LAFC Co-President and Owner Larry Freedman. \u201cLos Angeles is one of the most multicultural cities in the world, and this collaboration reflects our shared commitment to celebrating global culture while delivering unique experiences for our community.\u201d\u00a0<\/p>\n
As part of the agreement, \u201cGIM\u201d will receive prominent exposure including in-stadium LED boards\u00a0at BMO Stadium, digital signage, broadcast integrations, and club media platforms. The partnership will also feature original content, including promotional videos with LAFC players, designed to build awareness and engagement across North America.\u00a0<\/p>\n
Fans attending matches at BMO Stadium will have opportunities to engage directly with the brand through experiential activations at select matches and fan festivals. These activations will include product tastings, interactive fan experiences, social media integrations, and in-stadium giveaways designed to create memorable touchpoints and introduce supporters to Korean seaweed.\u00a0<\/p>\n
Beginning\u00a0this month, \u201cGIM\u201d products will also be available for purchase at select concession locations inside BMO Stadium, allowing fans to experience the product firsthand. The initiative creates a full fan journey \u2014 from awareness to trial to purchase \u2014 and supports the brand\u2019s continued expansion into the North American market.\u00a0<\/p>\n
This partnership underscores LAFC\u2019s commitment to working with innovative global brands while enhancing the matchday experience for supporters and celebrating the diverse cultures that define Los Angeles.<\/p>\n","protected":false},"excerpt":{"rendered":"Los Angeles Football Club (LAFC) today announced a new partnership with the National Federation of Fisheries Cooperatives to…\n","protected":false},"author":2,"featured_media":269816,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[48,52,51,47,50,49,100,64204,4894],"class_list":["post-269815","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-news","tag-partnerships","tag-press-release"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/269815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=269815"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/269815\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/269816"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=269815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=269815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=269815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}