Axios<\/a>.<\/p>\n\u201cWe started with a centralized problem. People don\u2019t trust the media \u2026 so we looked inward to where the news is created,\u201d Rodin said.<\/p>\n
After learning this firsthand, the duo switched tracks and launched their next app. Editory is aimed squarely at working journalists and newsrooms, not general consumers \u2014 a deliberate shift from their earlier app.<\/p>\n
According to Hydrie, the final push that led to this came from a chance encounter at an IYA pitch event, where an ex-New York Times designer gave them a pivotal piece of feedback.<\/p>\n
\u201c[The journalist said] \u2018If you really want people to trust journalism, they need to trust the journalists themselves,\u2019\u201d Hydrie recalled.<\/p>\n
This gave them the idea for their next approach: giving a voice to journalists outside of just written text. Editory\u2019s platform is a video content tool built for journalists, helping newsrooms create social media content that puts a human face to everyday reporting.<\/p>\n
\u201cWhat we\u2019re doing with video might seem like \u2018oh, you\u2019re just making videos,\u2019 but we\u2019re helping news consumers see the face behind the name, see who\u2019s actually creating the content they\u2019re reading, and build that authenticity and trust,\u201d Rodin said.<\/p>\n
Hydrie said he believes that seeing journalists explain their story and reasoning is more effective than just reading a block of text and having to believe it.<\/p>\n
\u201cWe had to switch from a consumer facing app to a … journalist facing product,\u201d Hydrie said.<\/p>\n
For two juniors who started with a sketchbook and a whiteboard, it\u2019s clear for them that the best is still ahead. The two founders were both quick to keep perspective on what \u2014 and who \u2014 they say made it all possible. <\/p>\n
\u201cIt hasn\u2019t been a two-man show this whole time,\u201d Rodin said. \u201cWe\u2019ve had immense support from Zubin\u2019s family, my family, advisors like Ken Shapiro, and other students at USC who helped us with sales and research. We owe a lot of love to USC, IYA, Annenberg, and Marshall.\u201d<\/p>\n
Both founders were quick to name specific faculty members across multiple USC schools outside of IYA who they said have been hands-on in supporting Editory. <\/p>\n
Beyond connections and faculty support, both founders emphasize that their actual coursework at USC was directly applicable to their work at Editory.<\/p>\n
\u201cI can think of multiple classes I\u2019ve taken … where literally everything I\u2019ve learned, I\u2019m applying to the work I do with Editory. It\u2019s all kind of encompassing,\u201d Hydrie said. <\/p>\n
In a media landscape where trust is at an all-time low, news creators are starting to shift priorities from stronger algorithms toward more human ones.<\/p>\n
\u201cI\u2019m all in, that\u2019s all I\u2019ll say,\u201d Rodin said. \u201cI have class, I\u2019ve got side projects going on \u2014 but for this, I\u2019m all in.\u201d <\/p>\n","protected":false},"excerpt":{"rendered":"David Rodin and Zubin Hydrie are juniors earning their degrees in the intersection of technology, business, and the…\n","protected":false},"author":2,"featured_media":269947,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[2007,117444,48,52,51,47,50,49,60827,117445],"class_list":["post-269946","post","type-post","status-publish","format-standard","has-post-thumbnail","category-los-angeles","tag-ai","tag-iovine-and-andrew-young-academy","tag-la","tag-la-headlines","tag-la-news","tag-los-angeles","tag-los-angeles-headlines","tag-los-angeles-news","tag-mass-media","tag-media-bias"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/269946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=269946"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/269946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/269947"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=269946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=269946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=269946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}