{"id":270538,"date":"2026-04-16T09:46:08","date_gmt":"2026-04-16T09:46:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/270538\/"},"modified":"2026-04-16T09:46:08","modified_gmt":"2026-04-16T09:46:08","slug":"companies-prefer-california-opt-out-guidance-instead-of-rules","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/270538\/","title":{"rendered":"Companies Prefer California Opt-Out Guidance Instead of Rules"},"content":{"rendered":"<p>Data brokers, trade groups and online platforms are urging California\u2019s privacy agency not to pursue new rulemaking related to consumers\u2019 privacy rights, saying they already face enough challenges complying with looming requirements. <\/p>\n<p>Businesses largely called for non-binding guidance over formal rules in response to questions from the agency about the need for new regulations to make rights under California\u2019s privacy law easier to exercise and facilitate. Comments were published Wednesday.<\/p>\n<p>The California Privacy Protection Agency, the only state privacy agency, also asked for feedback on consumers\u2019 and businesses\u2019 experience with opt-out preference signals, which let users broadcast \u201cdo not sell\u201d &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Data brokers, trade groups and online platforms are urging California\u2019s privacy agency not to pursue new rulemaking related&hellip;\n","protected":false},"author":2,"featured_media":270539,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8,97791,36430],"class_list":["post-270538","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-california","tag-california-headlines","tag-california-news","tag-consumer-privacy","tag-digital-privacy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/270538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=270538"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/270538\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/270539"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=270538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=270538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=270538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}