{"id":271699,"date":"2026-04-17T00:41:13","date_gmt":"2026-04-17T00:41:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/271699\/"},"modified":"2026-04-17T00:41:13","modified_gmt":"2026-04-17T00:41:13","slug":"faring-capital-gets-approval-for-west-hollywood-hotel","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/271699\/","title":{"rendered":"Faring Capital Gets Approval for West Hollywood Hotel"},"content":{"rendered":"

The West Hollywood City Council has voted 4\u20131 to advance the Bond Hotel and Residences, a mixed\u2011use development at 7811 Santa Monica Boulevard, despite strong opposition from some residents.<\/p>\n

The development by Faring Capital will span three lots and include a seven\u2011story hotel and a four\u2011story apartment building along Orange Grove Avenue and Ogden Drive, the Beverly Press Park La Brea News reported<\/a>. Because it incorporates 12 \u202fhousing units \u2014 including 10 moderate\u2011income and 10 low\u2011income apartments \u2014 it qualifies for exemption from local zoning under California\u2019s housing density laws, limiting the city\u2019s ability to block it.<\/p>\n

In a council meeting on April 6, residents brought several reasons to oppose the project. The site currently houses Brick, an LGBTQ+\u2011owned fitness center that will have to relocate. Nearby Fountain Day School raised safety concerns about student drop\u2011offs and the sudden closure of a long\u2011used public parking lot adjacent to the property, which staff said occurred after the school sought a cultural resource designation for the site. Co\u2011Director Tori Hatch called the closure \u201cirresponsible and dangerous,\u201d citing the lack of notice and safe alternatives for families.<\/p>\n

Faring Capital defended its record. Senior Vice President Jake Stevens said the company had met repeatedly with the school\u2019s owners and offered concessions \u2014 crossing guards, screening and demolition sequencing \u2014\u00a0 to mitigate construction impacts. He argued the redevelopment represents the property\u2019s \u201chighest and best use\u201d after 17\u202fyears as a temporary surface parking lot.\u00a0<\/p>\n

Council Member Lauren Meister cast the lone vote supporting the appeal, warning that overriding zoning rules could weaken the city\u2019s negotiating power on future projects.\u00a0<\/p>\n

Mayor John Heilman and other council members acknowledged design concerns but said state law preempts local authority.\u00a0<\/p>\n

In a separate motion, Meister introduced a new developer\u2011transparency measure requiring applicants to disclose their track record on prior projects. Faring Capital, based in West Hollywood and run by Jason Illoulian, currently has the stalled French Market and Robertson Lane<\/a> projects in the city. The firm also has holdings in Beverly Hills<\/a>, Long Beach and San Bernardino County<\/a>.<\/p>\n

\u2013 Joel Russell<\/p>\n

\tRead more
\n\t\t\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Jason Illoulian’s hotel project receives rare WeHo welcome<\/p>\n

\t\t\t<\/a>
\n\t\t\t\t\t\t<\/p>\n

\t\t\t\t\t\t\t\t\t\t\t\t\t\"Faring,\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Faring and Envision buy Beverly Hills office building for $90M<\/p>\n

\t\t\t<\/a>
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\t\t\t\t\t\t\t\t\t\t\t\t\t\"Faring\t\t\t\t\t\t\t\t\t\t\t<\/p>\n

Faring scores $50M to refinance Iron Mountain-leased warehouse<\/p>\n

\t\t\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The West Hollywood City Council has voted 4\u20131 to advance the Bond Hotel and Residences, a mixed\u2011use development…\n","protected":false},"author":2,"featured_media":271700,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[48,52,51,47,50,49,117900],"class_list":{"0":"post-271699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-los-angeles","8":"tag-la","9":"tag-la-headlines","10":"tag-la-news","11":"tag-los-angeles","12":"tag-los-angeles-headlines","13":"tag-los-angeles-news","14":"tag-west-hollywood-hotel-project-approved"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/271699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=271699"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/271699\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/271700"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=271699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=271699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=271699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}