{"id":274708,"date":"2026-04-18T21:51:13","date_gmt":"2026-04-18T21:51:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/274708\/"},"modified":"2026-04-18T21:51:13","modified_gmt":"2026-04-18T21:51:13","slug":"why-dutch-bros-is-so-popular-in-fresno","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/274708\/","title":{"rendered":"Why Dutch Bros is so popular in Fresno"},"content":{"rendered":"<p>Why is <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.dutchbros.com\/\">Dutch Bros Coffee<\/a> so popular?<\/p>\n<p>In the past 20 years, the franchised chain has gone from two locations to 13 in Fresno and Clovis. There are 33 between Madera and Porterville.<\/p>\n<p>At least four more are on the way. See our story about <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/www.fresnobee.com\/living\/food-drink\/bethany-clough\/article315411479.html\">where they\u2019re opening next<\/a>.<\/p>\n<p>So why is this place so popular?<\/p>\n<p>Watch our video above for our food reporter\u2019s take on it.<\/p>\n<p>Mainly, its about:<\/p>\n<p>The vibe: Loud music. Super friendly \u201cbroistas.\u201d Limited-edition stickers that people line up for. Fundraising for good causes.<\/p>\n<p>The youth: The customer base <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/businessmodelcanvastemplate.com\/blogs\/target-market\/dutch-bros-coffee-target-market\">skews younger<\/a>. Those consumers like the sweet drinks and late hours. They\u2019re the ones lining up at the Blackstone and McKinley avenues drive-thru, which is open 24 hours.<\/p>\n<p>More than just coffee: You can\u2019t get even a cup a hot drip black coffee here (but you can get an <a target=\"_blank\" rel=\"Follow nofollow noopener\" href=\"https:\/\/copenhagencoffeelab.com\/inside-the-lab\/what-is-an-americano\/\">Americano<\/a>, an espresso with hot water). In addition to blended drinks, there\u2019s protein coffee, energy drinks and toppings such as sprinkles. You can even get a sour candy straw with your drink.<\/p>\n<p>                                          <img decoding=\"async\" class=\"responsive-image\" loading=\"lazy\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/Iced Cold Brew Handoff.jpg\"   width=\"1140\" height=\"760\" title=\"Iced Cold Brew Handoff.jpg\" alt=\"Dutch Bros Coffee offers iced and hot coffee drinks.\"\/>                                                                                    Dutch Bros Coffee offers iced and hot coffee drinks.                                                                                            Dutch Bros                                                                            Special to the Bee<br \/>\n        Related Stories from  Fresno Bee<\/p>\n<p>                <a href=\"https:\/\/www.fresnobee.com\/profile\/218450980\/\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                        <img decoding=\"async\" class=\"author-thumb\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/02\/columnmug.jpg\" width=\"400\" height=\"400\" alt=\"Profile Image of Bethany Clough\" loading=\"lazy\"\/><br \/>\n                    <\/a><\/p>\n<p>                <a class=\"author-name\" href=\"https:\/\/www.fresnobee.com\/profile\/218450980\/\" rel=\"nofollow noopener\" target=\"_blank\">Bethany Clough<\/a><\/p>\n<p>                    The Fresno Bee<\/p>\n<p>            Bethany Clough covers restaurants and retail for The Fresno Bee. A reporter for more than 20 years, she now works to answer readers\u2019 questions about business openings, closings and other business news. She has a degree in journalism from Syracuse University and her last name is pronounced Cluff.\n            <\/p>\n","protected":false},"excerpt":{"rendered":"Why is Dutch Bros Coffee so popular? In the past 20 years, the franchised chain has gone from&hellip;\n","protected":false},"author":2,"featured_media":274709,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[112,114,113],"class_list":["post-274708","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-fresno","tag-fresno-headlines","tag-fresno-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/274708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=274708"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/274708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/274709"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=274708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=274708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=274708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}