{"id":276816,"date":"2026-04-20T13:41:08","date_gmt":"2026-04-20T13:41:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/276816\/"},"modified":"2026-04-20T13:41:08","modified_gmt":"2026-04-20T13:41:08","slug":"before-you-go-under-the-knife-this-san-diego-startup-wants-you-to-know-what-itll-cost-san-diego-union-tribune","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/276816\/","title":{"rendered":"Before you go under the knife, this San Diego startup wants you to know what it\u2019ll cost \u2013 San Diego Union-Tribune"},"content":{"rendered":"<p>It\u2019s easy to lose track of time playing \u201cguess how much a C-section costs.\u201d And women undergoing the procedure won\u2019t have an answer until after the baby is delivered.<\/p>\n<p>Turquoise Health, a San Diego health tech company, saw that problem and plastered sonograms across billboards and bus stops, accompanied by the phrase, \u201cthe biggest surprise shouldn\u2019t be the hospital bill.\u201d<\/p>\n<p>On its website, one can scroll over the continental United States, zoom into Southern California, and see how much Rady Children\u2019s Hospital charges for a cesarean \u2013 or any other procedure.<\/p>\n<p>The health tech company, which recently raised $40 million from investors, originated in the wake of \u00a0<a href=\"https:\/\/www.cms.gov\/priorities\/key-initiatives\/hospital-price-transparency\" rel=\"nofollow noopener\" target=\"_blank\">Trump-era price transparency legislation.<\/a> Under the a federal law, which took in 2021, health care systems, payers, and insurers must report how much they charge for each procedure and appointment with the federal government.<\/p>\n<p>Turquoise compiles that data and sells it to health care providers, payers, employers and life sciences companies.<\/p>\n<p>The company works with 10 of the top 25 health systems, four of the five national payers, nine of the top 10 pharmaceutical companies and six of the top 10 insurance brokers, though <a href=\"https:\/\/turquoise.health\/care\/search\/?service=GA002&amp;location=92117%2C%20CA&amp;search_lat=33.02164356087292&amp;search_lng=-117.1977512399692&amp;distance_in_meters=28461&amp;plan=2&amp;distance=50&amp;care_quality_include_unrated=False&amp;care_quality_include_unrated=True&amp;min_price=&amp;max_price=&amp;sort_by=price-asc&amp;action=map\" rel=\"nofollow noopener\" target=\"_blank\">anyone can look to the website to compare costs of procedures.<\/a><\/p>\n<p>By consolidating fragmented pricing data into a single system, the company aims to turn pricing and negotiation into a faster process. The data can help organizations understand how to better contract with one another and make more cost-effective decisions.<\/p>\n<p>And that is important considering how cash-poor many health care systems are. The most expensive part of American health care doesn\u2019t stem from the actual care. It\u2019s the math that occurs before and after care is administered.<\/p>\n<p>Instead of trying to lower costs by cutting care or paying doctors less, Turquoise is focused on eliminating administrative waste, said Chris O\u2019Dell, president of Turquoise. The problem, he said, lies in a convoluted mosaic of middlemen inflating care costs through back-and-forth negotiations over a private set of codes.<\/p>\n<p>\u201cWhen you cut all of that out, there\u2019s half a trillion dollars in savings in the U.S. health care system right there,\u201d said O\u2019Dell. \u201cOur view is that price should be agreed upon at the point of care, and that there\u2019s no pay and chase, and there\u2019s no denials, and there\u2019s no, you know, shenanigans administratively.\u201d<\/p>\n<p>One-third of insured adults say they have had a health insurance company deny coverage, <a href=\"https:\/\/www.kff.org\/patient-consumer-protections\/claims-denials-and-appeals-in-aca-marketplace-plans-in-2024\/\" rel=\"nofollow noopener\" target=\"_blank\">according to a poll from January.<\/a><\/p>\n<p>\u201cThese people help lay the foundation for why we exist,\u201d said O\u2019Dell.<\/p>\n<p>In 2020, Turquoise saw the potential of the new transparency legislation and started a system that could triangulate the data.<\/p>\n<p>\u201cA hospital in San Diego might say, \u2018This is what an insurance payer pays me.\u2019 And the payer says, \u2018This is what I pay the hospital in San Diego,\u2019\u201d explained O\u2019Dell. And when those numbers match, a price is verified and posted on Turquoise\u2019s database.<\/p>\n<p>But, \u201cyou never know what it\u2019s going to cost until the patient\u2019s on the table,\u201d he acknowledged.<\/p>\n<p>Even the hospitals delivering care can\u2019t provide a clear \u201cmenu\u201d of procedures and prices. They don\u2019t know upfront what supplies or services a patient will need. Plus, health care providers bundle and label charges differently, and the final bill is often reshaped through insurer negotiations.<\/p>\n<p>Turquoise is a \u201cgood starting point,\u201d said Glenn A. Melnick, a health economics and finance expert at the University of Southern California.<\/p>\n<p>While the data is \u201cwell-presented,\u201d he said, citing the easy-to-read map and the scrollable rows listing procedure prices, \u201cit doesn\u2019t provide the final answer to every patient.\u201d<\/p>\n<p>His advice: shop around, narrow it down to two or three options, then call those hospitals directly for a quote.<\/p>\n<p>Other companies with similar data include Valenz\u2019s Healthcare Bluebook, Serif Health and a handful of others.<\/p>\n<p>But even after scouring multiple websites and following up with the actual clinic, expect the number to be off, experts warn.<\/p>\n<p>Every procedure \u2014 and every insurance negotiation \u2014 is different. And even when health care providers and payers report prices for the same procedure, numbers that, in theory, should match, diverged 28% of the time. These are called conflicting rates.<\/p>\n<p>\u201cIt\u2019s not because of bad actors. They\u2019re actually not trying to game the system. There are things that are really hard to predict, like what codes (treatment prices) are going to be bundled together when the patient ends up getting the bill,\u201d O\u2019Dell said.<\/p>\n<p>O\u2019Dell shied away from getting into the minutiae of dispute resolutions and site-of-service differentials that drive up the cost of health care. \u201cI try to train myself on saying, don\u2019t try to explain to everyone why it\u2019s so complicated. Just make it simple for them,\u201d he said.<\/p>\n<p>The website has a tiered verification system, where a user can see if the price was pulled from the hospital record or insurance filing, or if they happen to match, in which case, the price is \u201cfully verified.\u201d<\/p>\n<p>Turquoise expects that in the next few years \u2014 as the data gets cleaner and their tech can better cross-check the data \u2014 more of their estimates will be \u201cfully verified.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s easy to lose track of time playing \u201cguess how much a C-section costs.\u201d And women undergoing the&hellip;\n","protected":false},"author":2,"featured_media":276817,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[19093,387,1570,181,100,74,76,75,1970,1696],"class_list":{"0":"post-276816","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-biotech","9":"tag-business","10":"tag-health","11":"tag-latest-headlines","12":"tag-news","13":"tag-san-diego","14":"tag-san-diego-headlines","15":"tag-san-diego-news","16":"tag-technology","17":"tag-top-stories-sdut"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/276816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=276816"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/276816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/276817"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=276816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=276816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=276816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}