{"id":277124,"date":"2026-04-20T17:54:54","date_gmt":"2026-04-20T17:54:54","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/277124\/"},"modified":"2026-04-20T17:54:54","modified_gmt":"2026-04-20T17:54:54","slug":"mercedes-flexes-4m-in-upgrades-at-fresno-car-dealership-first-class-mayor-says","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/277124\/","title":{"rendered":"Mercedes flexes $4M in upgrades at Fresno car dealership. \u2018First class,\u2019 mayor says"},"content":{"rendered":"

Inside Look is a Fresno Bee series<\/a> where we take readers behind the scenes at restaurants, new businesses, local landmarks and news stories.<\/p>\n

A part of Fresno\u2019s luxury landscape just got a makeover.<\/p>\n

Even Fresno Mayor Jerry Dyer checked out the upgrades up close for himself.<\/p>\n

Mercedes-Benz of Fresno, under owners Alpha Auto Group since 2022, officially unveiled its new-look showroom and service department this week after completing $4 million in renovation at the north Fresno dealership.<\/p>\n

The remodeled dealership at the northwest corner of Palm and Herndon avenues, features a sleek and fancier-looking showroom that\u2019s also more interactive.<\/p>\n

Digital kiosks help folks build out exactly how they\u2019d like their vehicle to look and drive to large, and extra wide flat screens lets customers see how their new car might look in various settings like amid the bright lights of a big city.<\/p>\n

\u201cIt\u2019s a huge difference,\u201d Mercedes Benz of Fresno general manager K.C. Cheema said of the dealership\u2019s interior changes. \u201cWe re-did the whole showroom floor so it\u2019s very interactive for the guests.<\/p>\n

\u201cWe made it more modern, nicer, less privacy, more open, so everyone has the same, great experience.\u201d<\/p>\n

\"A<\/p>\n

A newly upgraded Mercedes-Benz of Fresno facility was unveiled during an event with Mayor Jerry Dyer attending on Tuesday, April 14, 2026. The dealership has recently completed a $4 million renovation to its showroom and service department.<\/p>\n

(CRAIG KOHLRUSS\/ckohlruss@fresnobee.com)<\/p>\n

In addition, the Mercedes Fresno dealership expanded its service department area to provide more room both when being advised by service agents and while in the waiting area.<\/p>\n

Mercedes-Benz of Fresno also expanded its loaner fleet to 120 vehicles (free to those getting their vehicle serviced\/repaired there), with new Mercedes vehicles that are cycled out every four months, according to Cheema.<\/p>\n

\"Fresno<\/p>\n

Fresno Mayor Jerry Dyer checks out a new Mercedes-Benz AMG GT 63 Coupe during an event to celebrate the newly upgraded Mercedes-Benz of Fresno facility on Tuesday, April 14, 2026. The dealership has recently completed a $4 million renovation to its showroom and service department.<\/p>\n

(CRAIG KOHLRUSS\/ckohlruss@fresnobee.com)<\/p>\n

\u201cThe service side is where we really put money into the renovations,\u201d Cheema said.<\/p>\n

\u201cYour life should not be affected just because your car broke down.\u201d<\/p>\n

Mercedes-Benz ranked third in U.S. luxury sales in 2025, behind BMW and Lexus, according to Automotive News.<\/p>\n

\"A<\/p>\n

A newly upgraded Mercedes-Benz of Fresno facility was unveiled during an event with mayor Jerry Dyer attending on Tuesday, April 14, 2026. The dealership has recently completed a $4 million renovation to its showroom and service department.<\/p>\n

(CRAIG KOHLRUSS\/ckohlruss@fresnobee.com)<\/p>\n

\u201cWhen you purchase a car here, we get some of that sales tax revenue and that\u2019s what helps keep our city alive,\u201d Dyer said. \u201cI feel good anytime a business like Mercedes invests not only into their building but the local economy \u2014 the people who work here, the people who shop here.<\/p>\n

\u201cThey\u2019re a first-class dealership in Fresno. So investing $4 millions … you can see all of the amenities and everything they\u2019ve done to make it really beneficial for the customers.\u201d<\/p>\n

\"Fresno<\/p>\n

Fresno Mayor Jerry Dyer checks out a new Mercedes-Benz AMG GT 63 Coupe during an event to celebrate the newly upgraded Mercedes-Benz of Fresno facility on Tuesday, April 14, 2026. The dealership has recently completed a $4 million renovation to its showroom and service department. <\/p>\n

(CRAIG KOHLRUSS\/ckohlruss@fresnobee.com)<\/p>\n","protected":false},"excerpt":{"rendered":"Inside Look is a Fresno Bee series where we take readers behind the scenes at restaurants, new businesses,…\n","protected":false},"author":2,"featured_media":277125,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[116834,112,114,116928,113,10332,119760,119759],"class_list":{"0":"post-277124","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fresno","8":"tag-alpha-auto-group","9":"tag-fresno","10":"tag-fresno-headlines","11":"tag-fresno-mayor","12":"tag-fresno-news","13":"tag-jerry-dyer","14":"tag-mercedes-fresno","15":"tag-mercedes-benz"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/277124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=277124"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/277124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/277125"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=277124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=277124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=277124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}