{"id":277506,"date":"2026-04-20T22:16:17","date_gmt":"2026-04-20T22:16:17","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/277506\/"},"modified":"2026-04-20T22:16:17","modified_gmt":"2026-04-20T22:16:17","slug":"how-san-franciscans-are-celebrating-4-20-the-unofficial-holiday-celebrating-cannabis-culture","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/277506\/","title":{"rendered":"How San Franciscans are celebrating 4\/20, the unofficial holiday celebrating cannabis culture"},"content":{"rendered":"<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \">SAN FRANCISCO (KGO) &#8212; Sales were ringing up at Moe Greens Dispensary on Market Street in San Francisco as cannabis customers geared up 4\/20, the unofficial holiday where many people celebrate cannabis culture.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;It&#8217;s fun to come together and smoke,&#8221; said Lexi Figueroa, a Bay Area resident shopping at the dispensary. &#8220;It&#8217;s cool to have a community where you can come together and have fun.&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The annual 4\/20 gathering at Hippie Hill in Golden Gate Park used to be a city-sanctioned event, but San Francisco Recreation and Parks is not hosting it due to reported budget cuts.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Running the city-sponsored celebration has come at a high cost, according to organizers involved in past events.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">RELATED: <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/abc7news.com\/post\/popular-420-event-hippie-hill-san-franciscos-golden-gate-park-canceled-3rd-year-row\/18853541\/\" rel=\"nofollow noopener\" target=\"_blank\">SF&#8217;s popular 4\/20 Hippie Hill cannabis event scrapped for 3rd year in a row<\/a><\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;Running fencing around there and hiring security guards, I have seen it reported, ran north of $400,000 a year,&#8221; said David Downs, an organizer of SF Spacewalk.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Even without an official event, people still turned out across the city to celebrate.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;Yeah, it gets packed. packed at the parks,&#8221; Figueroa said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Some residents questioned whether an organized 4\/20 event is still necessary as cannabis has become more mainstream.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;I don&#8217;t know if having this special event is necessarily justified. In some ways, the whole town is 4\/20 or at least my neighborhood it is,&#8221; said Joe Christiano, a San Francisco resident.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Downs said education and culture remain central to the holiday. He organized SF Spacewalk, a weeklong series of social and educational events leading up to 4\/20.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;Counterculture is a big part of San Francisco tourism. and tourism is the number one industry of the city,&#8221; Downs said. &#8220;Just like SF Beer Week, we have CA&#8217;s best cannabis growers appearing in California&#8217;s nicest cannabis lounges for seven consecutive nights.&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">On Sunday night, organizers hosted a film screening on 13th Street in San Francisco focused on cannabis history.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;We are going to be screening a movie about Dennis Peron. Peron was a pioneer who was really the godfather of medical cannabis,&#8221; said Bram Goodwin with SF Spacewalk.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">More events were scheduled for Monday, including gatherings at the Basa dispensary on Divisadero Street.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;We will again will be hosting one of the best growers in the state named Woodwide,&#8221; Goodwin said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">For many residents, the meaning of 4\/20 continues to evolve.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;I think it would be really cool to keep it alive, especially in San Francisco, where it is part of the identity. Love it or hate it. It is part of living here,&#8221; said Chris Sheehan, a Bay Area resident.<\/p>\n<p><a class=\"zZygg UbGlr iFzkS qdXbA hsDdd DbOXS oklLN GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/abc7news.com\/abc-news-live-local-watch\/11513295\/\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" alt=\"Now Streaming 24\/7 Click Here\" class=\"hsDdd NDJZt sJeUN IJwXl vBqtr KrDt itslR WAUrb hakZw HlUVI \" data-testid=\"prism-image\" draggable=\"false\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/02\/1770671872_43_11518842_247-NOWSTREAMING_1280x720.png\"\/><\/a><\/p>\n<p>Copyright \u00a9 2026 KGO-TV. All Rights Reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"SAN FRANCISCO (KGO) &#8212; Sales were ringing up at Moe Greens Dispensary on Market Street in San Francisco&hellip;\n","protected":false},"author":2,"featured_media":277507,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[119827,1081,101,103,102,104,106,105],"class_list":{"0":"post-277506","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-francisco","8":"tag-119827","9":"tag-no-ta","10":"tag-san-francisco","11":"tag-san-francisco-headlines","12":"tag-san-francisco-news","13":"tag-sf","14":"tag-sf-headlines","15":"tag-sf-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/277506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=277506"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/277506\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/277507"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=277506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=277506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=277506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}