{"id":279038,"date":"2026-04-21T20:13:09","date_gmt":"2026-04-21T20:13:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/279038\/"},"modified":"2026-04-21T20:13:09","modified_gmt":"2026-04-21T20:13:09","slug":"sacramento-beer-week-starts-friday-heres-what-craft-brewers-are-doing","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/279038\/","title":{"rendered":"Sacramento Beer Week starts Friday. Here\u2019s what craft brewers are doing"},"content":{"rendered":"

Get ready to grab a cold one and wet your whistle at the annual Sacramento Beer Week, a 10-day event celebrating and showcasing the region\u2019s craft beer scene.
The 16th annual Sacramento Beer Week will be held Friday, April 24, through May 3, and will feature events organized by restaurants, breweries, taprooms, and craft beer retailers.
President of the Sacramento Area Brewers Guild, David Weiss, said the event has evolved over the years. It started as a one-week event and now lasts 10 days.
\u201cWe just kind of want to celebrate all things local craft beer and all the great breweries and also restaurants that feature local beer and bars,\u201d he said.
Key events from the Sacramento Area Brewers Guild for Sacramento Beer Week<\/a> include a Brewers Cup of California award ceremony, a Brewers Olympics, European beer tasting, brewery tour called Passport to Pints, and their first-ever disc golf tournament.\u00a0<\/p>\n

Weiss, who is also the head brewer of Blue Note Brewing Company<\/a> in Woodland, said during the week could expect special releases. He plans to debut his new IPA called Y2K.
Touchstone Brewery is right next to Sacramento Pipeworks<\/a>, the rock climbing gym downtown.
Kristen Madigan, Pub Manager at Touchstone Brewery<\/a>, said they started as a rock climbing company and began brewing around six years ago. The brewery offers a variety of beers and for Beek Week, they will feature a West Coast IPA called Sactown Ascended.\u00a0
Touchstone is hosting an event every day of beer week besides Monday April 27, according to Madigan. They\u2019re hosting a Summer Music Series, a drag show, brunch and a beer mile.<\/p>\n

Madigan said it\u2019s important for people to celebrate the week because breweries bring people together.
\u201cWhen you’re celebrating small businesses and supporting local and doing it in a time where these breweries are really putting their best foot forward,\u201d Madigan said. \u201cIt creates a really good community vibe when you’re going out and just being there for the breweries during their kind of best time, and just showing support for Sacramento is always good.\u201d\u00a0\u00a0
Touchstone will also host a trivia night, and an event with Sacramento Pipeworks<\/a> offering free gym passes to anyone who wants to do some climbing, Madigan said.<\/p>\n

\u201cWe’ve got yoga and then some just various fun little workouts and beer challenges throughout the brewery that day,\u201d she said.<\/p>\n

\"David\"David Gull, the owner of New Helvetia Brewing Company, serves up a pint of beer for his general manager on Friday, September 12.Keyshawn Davis\/CapRadio<\/p>\n

New Helvetia Brewing Company<\/a>, Sacramento\u2019s Co-op brewery, is celebrating beer week with a variety of events including beer week trivia, a speed dating event, Star Wars trivia and a book fair with Bloodstone Books.<\/p>\n

Owner David Gull said New Helvetia<\/a> is introducing a \u201cSouth\u201d menu with the food truck partner Chef N\u2019Gina Guyton, former owner of South and Jim Denny\u2019s.
\u201cBreweries love making beer, but some of the consumers love seltzer and other non-beer items,\u201d Gull said. \u201cSo we are actually going to feature a hurricane seltzer slushy for the South pop-up, and then we might keep that going through most of your week.\u201d
Gull said that the beer week is a good way to highlight Sacramento beer, breweries, bars, restaurants and businesses around town.
\u201cThis might be a good intro for some of our other local businesses, to invite local breweries to be part of their beer lineup,\u201d he said. \u201cSome just aren’t even aware of what a great Sacramento beer scene we have. This might be an invitation for them to check us out.\u201d
People drinking less<\/p>\n

Beer isn\u2019t the only thing people can drink during the week. Shifting consumer tastes are impacting the beer market, leading to decreased consumption.<\/p>\n

According to Gallup<\/a>, 62% of adults under 35 say they drink alcohol, which is a 72% decrease from two decades ago.<\/p>\n

Weiss said the marketplace is always changing, and small craft breweries are equipped to adapt and change with the market.
\u201cIn the last few years, a lot of craft breweries have started making hard seltzers, and there’s some great kind of craft-made hard seltzers that are available,\u201d Weiss said. \u201cI think what our breweries offer that a lot of our competitors can’t is that being knit into the community and kind of creating a product that has a story that resonates with local people.\u201d
Madigan said there were many ways Touchstone had to change in order to stay relevant in the beer scene.
\u201cWe try to kind of keep options open for people who may not want beer or may not want alcohol,\u201d Madigan said. \u201cWe do have a seltzer, which is gluten free. We have non-alcoholic beer. It’s a pale ale that we always have on tap. We also buy cider from Two Rivers, and we have wine from Revolution Atchison.\u201d
Weiss said that Sacramento Beer Week has helped solidify Sacramento as a town that\u2019s a destination for craft beer drinkers.
\u201cI would love for people that aren’t from Sacramento to think about craft beer when they think about our city,\u201d Weiss said.<\/p>\n


\n <\/p>\n

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