These businesses, which can be cultivators, labs, delivery services, and more, get their application fees waived and receive technical assistance.<\/p>\n
Now, they also receive a label for their products, verifying that they come from a \u201cLegendary\u201d equity business. Think \u201cFair Trade\u201d certification stickers<\/a> on bananas or \u201cKosher\u201d and \u201cHalal\u201d labels on packaged meat.<\/p>\n According to the city, the \u201cOakland Legendary Cannabis Certified Equity Label\u201d is the country\u2019s first program identifying equity cannabis products.<\/p>\n \u201cThese are the operators who defined the culture and perfected the craft long before there was a legal market,\u201d said Dale Sky Jones, chancellor of Oaksterdam University<\/a>, in a press release. The cannabis education institution is co-sponsoring the Legendary certification program with the city.<\/p>\n \u201cWhen you buy Oakland Legendary, you aren\u2019t just supporting a local business; you are getting access to the most authentic, high-caliber cannabis in the world,\u201d Jones said.<\/p>\n In the press release, Rickey McCullough of the dispensary Root\u2019d in the 510<\/a>, said, \u201cIt\u2019s very important to highlight brands from operators who were disproportionately affected by the War on Drugs and educate the consumer on the importance of supporting equity brands that have shaped the cannabis culture and community.\u201d<\/p>\n Many of the newly labeled Legendary items are available at the Telegraph Avenue dispensary, as well as at Kanna<\/a>, from True Deliveries<\/a>, and more.<\/p>\n The new label isn\u2019t just being added to edibles and prerolls; it\u2019s also on t-shirts and hats<\/a> proclaiming \u201cI Hella \u2661 Oakland Legendary Cannabis\u201d and on billboards along I-880.<\/p>\n Oakland has 50 permitted cannabis equity businesses, including a number that the city doesn\u2019t list publicly for security reasons, according to a city spokesperson. So far, 15 brands are part of the public Legendary campaign, which is supported by the Equity Trade Network<\/a>.\u00a0<\/p>\n “*” indicates required fields<\/p>\n","protected":false},"excerpt":{"rendered":"It\u2019s \u201c4\/20\u201d week and Oakland is, well, rolling out a certification program meant to promote local cannabis businesses…\n","protected":false},"author":2,"featured_media":281057,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[14512,119976,143,145,144,6959],"class_list":{"0":"post-281056","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-oakland","8":"tag-cannabis","9":"tag-cannabis-business","10":"tag-oakland","11":"tag-oakland-headlines","12":"tag-oakland-news","13":"tag-small-businesses"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/281056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=281056"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/281056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/281057"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=281056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=281056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=281056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/04\/legendary-1.jpg\")
This label is now affixed to Oakland\u2019s equity cannabis products and retailers.<\/p>\n