{"id":283173,"date":"2026-04-24T03:34:09","date_gmt":"2026-04-24T03:34:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/283173\/"},"modified":"2026-04-24T03:34:09","modified_gmt":"2026-04-24T03:34:09","slug":"san-diegans-use-ai-to-buy-sell-homes-nbc-7-san-diego","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/283173\/","title":{"rendered":"San Diegans use AI to buy, sell homes \u2013 NBC 7 San Diego"},"content":{"rendered":"<p>After touring about 25 homes, Brian O&#8217;Toole decided to buy one in Carlsbad. It was listed for about $2.4 million and AI saved him about $45,000 at closing.<\/p>\n<p>\u201cI think it&#8217;s kind of the way the future,\u201d O\u2019Toole said. \u201cEspecially in San Diego, especially today, where every dollar counts, I was looking to have a little bit of cost savings that I could use to put more money in my pocket.\u201d<\/p>\n<p>O&#8217;Toole&#8217;s Carlsbad home is his fourth. This time he used a platform called <a href=\"https:\/\/www.turbohome.com\/\" data-type=\"link\" data-id=\"https:\/\/www.turbohome.com\/\" rel=\"nofollow noopener\" target=\"_blank\">TurboHome<\/a>, one of several AI-powered brokerages that take away the need for buyers or sellers to pay a traditional real estate agent commission.<\/p>\n<p>O\u2019Toole matched with a real agent virtually who knew his market and used AI to compare neighborhood sales and inspection reports. He also had help if he needed it setting up self-tours and with the closing process. In the end, the seller paid a flat fee and the $45,000 he saved is what would have gone to a traditional agent.<\/p>\n<p>It\u2019s a fair question to wonder if traditional agents feel slighted by AI, but they\u2019re using it too.<\/p>\n<p>\u201cI welcome it,\u201d said Rob Brown, a broker of 26 years. \u201cFor my business, AI just makes everything a little bit easier, everything a little bit faster and everything checked.\u201d<\/p>\n<p>Brown said there\u2019s room for both.<\/p>\n<p>\u201cI was reading this book and it was like, \u2018Real estate agents are done because of AI,&#8217; and, you know, probably like in the 80s, \u2018Real estate agents are done because of computers,\u2019 &#8221; Brown said. &#8220;It&#8217;s just a tool that we use.\u201d<\/p>\n<p>Brown even went so far as to say agents need to get with the AI times.<\/p>\n<p>\u201cI would say that, if you&#8217;re a real estate agent and you&#8217;re not using this, you&#8217;re going to be at a big disadvantage, particularly over the next couple of years,&#8221; Brown said. &#8220;It&#8217;s moving very quickly. And so I would say: Learn how to use it. If you&#8217;re not very tech savvy, you might be in trouble.\u201d<\/p>\n<p>If someone\u2019s looking for in-person help with the same person from start to finish, they may still opt for a traditional agent. But if they don\u2019t mind being more hands-on, AI may be the money-saving route for them.<\/p>\n","protected":false},"excerpt":{"rendered":"After touring about 25 homes, Brian O&#8217;Toole decided to buy one in Carlsbad. It was listed for about&hellip;\n","protected":false},"author":2,"featured_media":283174,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[9378,388,74,76,75],"class_list":{"0":"post-283173","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-san-diego","8":"tag-carlsbad","9":"tag-real-estate","10":"tag-san-diego","11":"tag-san-diego-headlines","12":"tag-san-diego-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/283173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=283173"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/283173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/283174"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=283173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=283173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=283173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}