On April 7, 2026, the Broadway League released the Economic Impact of Touring Broadway 2023\u20132024 report.\u00a0 According to the report, Touring Broadway generates substantial direct spending from producers, presenters, and venues, while also drawing audiences into downtown areas where they support local businesses.<\/p>\n
This activity creates a ripple effect throughout the local economy, as dollars spent in connection with Broadway performances continue to circulate across industries and extend into surrounding communities.<\/p>\n
Coming off a record-breaking run of “Hadestown,” the highest grossing two-night engagement of all time in Fresno, Broadway Across America has\u00a0 highlighted the significant economic impact of Touring Broadway in Fresno, where live theater continues to serve as both a cultural cornerstone and a powerful economic engine for the region.<\/p>\n
Locally, Fresno Lexus Broadway in Fresno has contributed approximately $9,951,320 in economic activity, reflecting both direct expenditures related to presenting Broadway shows and additional spending by theatergoers in the two weeks of programming to The Saroyan Theatre. Across the country, audiences contribute more than $1.34 billion annually to local economies through dining, transportation, shopping, and lodging tied to their theater experience. This combined spending highlights Broadway\u2019s role in supporting local businesses and jobs while driving economic activity beyond the stage.<\/p>\n
\u201cWe love seeing members of our community be moved by the art they see on stage and contribute to the local economy by visiting Downtown Fresno businesses,\u201d said Anne Francis, vice president of Broadway Across America, West Coast. \u201cBroadway\u2019s value is tenfold\u2014it\u2019s not only entertaining, but also a catalyst for economic growth and community connection.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"On April 7, 2026, the Broadway League released the Economic Impact of Touring Broadway 2023\u20132024 report.\u00a0 According to…\n","protected":false},"author":2,"featured_media":284573,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[122033,13969,383,112,114,113],"class_list":{"0":"post-284572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fresno","8":"tag-broadway-theatre","9":"tag-economies","10":"tag-economy","11":"tag-fresno","12":"tag-fresno-headlines","13":"tag-fresno-news"},"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/284572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=284572"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/284572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/284573"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=284572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=284572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=284572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}