\n\t\t\t\t\t\tThis past week, the Sacramento Metro Chamber of Commerce led a delegation of nearly 500 public and private sector leaders to Washington, D.C. As chair of the board, I couldn’t be more proud. Cap-to-Cap 2026 is the largest Chamber fly-in in the country. And showing up to meet with elected leaders creates lasting impact for our region and helps shape our future. Like many industries represented, media is no stranger to change. While change can be uncomfortable, leaning into it reveals new opportunities. At KCRA and My58, by evolving with our audience and embracing innovation, we now reach more people across more platforms than ever before. And it’s easier to navigate change with a strong business community behind you. Our collective success is regional success, because every local business and nonprofit becomes a part of something bigger when we support one another. At our station, we have the privilege of telling our region’s stories. Our sales team partners with businesses and nonprofits to help them grow. Building brands, creating connections, and driving results across traditional and digital platforms. Building local companies with national relevancy. These partnerships support local journalism, jobs, and a well-informed community more prepared to engage in the issues shaping our lives. This mission applies across every sector. For example \u2013 investing in our local schools, restaurants, and health care has an immediate impact, strengthening our education, food and health care systems. If you’re a local business owner or nonprofit leader, there’s a place for you and a community ready to support you. One partnership at a time, we shape our future. The momentum is real, and now is the time to be part of what’s next.Ariel Roblin is the president and general manager of KCRA 3 and My58. See more of her editorials here.\n\t\t\t\t\t<\/p>\n
This past week, the Sacramento Metro Chamber of Commerce led a delegation of nearly 500 public and private sector leaders to Washington, D.C. As chair of the board, I couldn’t be more proud. <\/p>\n
Cap-to-Cap 2026 is the largest Chamber fly-in in the country. And showing up to meet with elected leaders creates lasting impact for our region and helps shape our future. <\/p>\n
Like many industries represented, media is no stranger to change. While change can be uncomfortable, leaning into it reveals new opportunities. At KCRA and My58, by evolving with our audience and embracing innovation, we now reach more people across more platforms than ever before. <\/p>\n
And it’s easier to navigate change with a strong business community behind you. Our collective success is regional success, because every local business and nonprofit becomes a part of something bigger when we support one another. <\/p>\n
At our station, we have the privilege of telling our region’s stories. Our sales team partners with businesses and nonprofits to help them grow. Building brands, creating connections, and driving results across traditional and digital platforms. Building local companies with national relevancy. These partnerships support local journalism, jobs, and a well-informed community more prepared to engage in the issues shaping our lives. <\/p>\n
This mission applies across every sector. For example \u2013 investing in our local schools, restaurants, and health care has an immediate impact, strengthening our education, food and health care systems. <\/p>\n
If you’re a local business owner or nonprofit leader, there’s a place for you and a community ready to support you. One partnership at a time, we shape our future. The momentum is real, and now is the time to be part of what’s next.<\/p>\n