{"id":299040,"date":"2026-05-04T12:06:10","date_gmt":"2026-05-04T12:06:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/299040\/"},"modified":"2026-05-04T12:06:10","modified_gmt":"2026-05-04T12:06:10","slug":"brand-news-who-landed-from-california-and-who-moved-up-a-floor","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/299040\/","title":{"rendered":"Brand news: Who landed from California and who moved up a floor"},"content":{"rendered":"<p>Going for style<br \/>Straight from Southern California, the iconic lifestyle brand \u00aeUGG not only returns for a new season, it reinvents it. The Spring\u2013Summer 2026 collection takes the brand\u2019s familiar and beloved DNA and refreshes it with bold contrast, surprising textures and unstoppable energy.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">The secret of the season: Sugarcane EVA. The models are equipped with a lightweight sole made from sugarcane that absorbs shock and protects the foot \u2013 the precise way to step forward in a greener way.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">In the lineup:<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">GoldenGlow Embossed: The boldness is in the details. Who said comfortable sandals cannot be sophisticated? A bold embossed croc texture, a perfect combination of high aesthetics and functionality. The straps are adjustable for a personalized fit and are made of 100% recycled fibers \u2013 style with a conscience.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Goldenstar Gleam: The new classic in a Chestnut shade returns in a flattering cross-strap silhouette made of soft premium suede with a supportive insole you simply will not want to take off your feet.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Goldenstar Wildwood: The queen of the street inspired by the hot Gorpcore trend. The Sand Castle model is the ultimate combination between nature hikes and a city stroll: A mix of quality suede and durable \u00aeCORDURA fabric, dominant metal buckles and a look that leaves no room for doubt \u2013 you have style.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">As part of \u00aeUGG\u2019s vision, the models are produced in factories that support the Rise initiative, promoting responsible production and transparency in the supply chain, alongside support and advancement of women\u2019s equality.<\/p>\n<p><img alt=\"\u00aeUGG\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719094\"\/>\u00aeUGG (credit: courtesy of the brand)<\/p>\n<p>Love in a bottle<br \/>Jimmy Choo \u2013 synonymous with coveted shoes and luxury fragrance \u2013 launches I Want Choo With Love, a new romantic scent joining the brand\u2019s iconic fragrance line. The perfume blends glamour, flirtation and femininity in a floral\u2013fruity composition of raspberry, mandarin and orange blossom notes, a heart of rose, hibiscus and freesia, and a warm base of vanilla, musk and sandalwood. The result: A sweet\u2013elegant scent, soft yet present, with a glamorous and romantic vibe. The bottle, in metallic pink, continues the series\u2019 sparkling design language and expresses the spirit of the fragrance: Love, confidence and chic femininity.<\/p>\n<p><img alt=\"Jimmy Choo\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719095\"\/>Jimmy Choo (credit: PR abroad)<\/p>\n<p>Blue night<br \/>The Italian fashion and fragrance brand TRUSSARDI takes the Primo line one step into the night and launches Primo Notte Blu \u2013 a new, powerful and intriguing flanker that is entirely a tribute to wild nature. The fragrance was born between boiling lava and a deep sea, at the meeting point between sky, sea and black volcanic stone. This is not just a scent, but a story of contrasts reflecting the modern man. The fragrance is a bold interpretation of the classic foug\u00e8re family, combining bursting marine freshness, stable woody depth and surprising gourmand touches that leave an unforgettable mark. The inspiration is the raw landscapes of ocean islands: Clear skies blending into dark volcanic rocks. The bottle is designed as a glass artwork, combining modern lines with wild ruggedness inspired by ocean depths. If you are looking for a scent that combines strength with softness and light with darkness, you have found your new partner.<\/p>\n<p><img alt=\"TRUSSARDI\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719096\"\/>TRUSSARDI (credit: PR abroad)<\/p>\n<p>Moving up and upgrading<br \/>A mall has long been more than shopping, and Ofer Ramat Aviv Mall takes it a step further with a lifestyle move combining fashion, culinary and experiences under one roof, including the launch of a new culinary floor and an intriguing expansion of the brand mix.\u00a0<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">On the new culinary floor, five spots have opened that elevate the leisure experience: Chef restaurant Berta \u2013 Italian cuisine from the taboon and fire by chef Yossi Shitrit (co-owner of the legendary David and Yosef restaurant); straight from the Ono Valley arrives Jagger with burgers and meats; Chooka continues to offer Asian food and sushi lovers tasty and precise dishes; McDonald\u2019s is a winning family classic (do not miss the ice cream); and TEABAR brings a London vibe with trendy tea.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">And the highlight? A new rooftop with a wooden deck, a future wine bar and launch events and workshops that will turn the mall into a leisure destination. At the same time, the relocation of some restaurants from the second floor to the third enabled an impressive fashion refresh and cleared space for renewing the store mix: Opening of a Zara Home branch, first entry of fashion brand COS and lingerie brand Femina, a first flagship store for SKIMS by Kim Kardashian, a store for No 1 Better by Nicole Raidman, expansion of the luxury store Factory 54, reopening of the Itay Brands store, and soon a premium branch of Zeit f\u00fcr Brot will open \u2013 a bakery specializing in quality handmade breads and pastries. If once people came to the mall to buy something and leave, now they come to stay.<\/p>\n<p><img alt=\"Ofer Ramat Aviv Mall\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719097\"\/>Ofer Ramat Aviv Mall (credit: AMIT GERON, Eran Lavi, PR)<\/p>\n<p>Fighting dryness<br \/>Suffering from dry and sensitive skin? For this purpose, the New York skincare brand Kiehl&#8217;s launches Ultra Meltdown Recovery Cream \u2013 a restoring face cream that provides immediate relief, lasting moisture and coping with increased dryness. The formula works in synergy to strengthen the skin barrier \u2013 an essential component in maintaining healthy, radiant and resilient skin over time. The cream helps protect against environmental hazards, pollutants and loss of essential moisture, and supports rapid skin recovery and hydration for up to 96 hours.<\/p>\n<p><img alt=\"Kiehl's\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719098\"\/>Kiehl&#8217;s (credit: PR abroad)<\/p>\n<p>Sculpting the face<br \/>The art of facial sculpting has never been so accessible. The international makeup brand M\u00b7A\u00b7C launches three products in the Studio Fix series. Worried you will not succeed? The brand launches a series of How-To videos (before and after) demonstrating professional techniques. The new formulas blend with the skin and provide control, precision, a natural look and a soft-matte finish.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">The products:<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Concealer: For even and natural buildable coverage. Camouflages dark circles, redness and localized imperfections. Enriched with caring ingredients that help maintain moisture and freshness. Offered in 44 shades and lasts up to 36 hours.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Liquid contour: A multi-use product that turns into powder upon contact with the skin. The texture allows buildability without breaking, cracking or settling into fine lines. Available in 14 shades and lasts up to 24 hours.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Liquid corrector: For targeted correction of dark circles, under-eye circles, redness, spots and unevenness. Offered in 5 shades: Mint to neutralize redness; Ochre to blur acne scars and redness on darker skin; Orange to cover under-eye darkness and pigmentation spots; Peach to cover bluish tones; and Pink to brighten. Lasts up to 24 hours.<\/p>\n<p><img alt=\"M\u00b7A\u00b7C\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719099\"\/>M\u00b7A\u00b7C (credit: PR)<\/p>\n<p>In the service of the skin<br \/>Does your facial skin feel tired? The international dermo-cosmetics brand CeraVe launches Skin Renewing \u2013 a skincare line for renewing the skin\u2019s appearance, initial treatment of signs of aging and maintaining the skin\u2019s natural protective barrier. The products (vitamin C serum, retinol serum and a rich peptide cream) contain proven active ingredients: Vitamin C, retinol, peptides, ceramides, hyaluronic acid and niacinamide (vitamin B3). The products are fragrance-free and non-comedogenic.<\/p>\n<p><img alt=\"CeraVe\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719100\"\/>CeraVe (credit: PR)<\/p>\n<p>Breaking through<br \/>More than 15 years of scientific research and examination of over 50,000 active ingredients led the brand Nivea to launch for the first time a serum for improving the skin\u2019s appearance, reducing 10 visible signs of aging and supporting its renewal. The serum contains Epicelline\u00ae, which works to neutralize the impact of external aging factors such as UV radiation, stress and environmental pollution, alongside three types of hyaluronic acid that create a formula helping reduce the appearance of signs of aging and improve skin vitality.<\/p>\n<p><img alt=\"Nivea\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719101\"\/>Nivea (credit: PR abroad)<\/p>\n<p>A holistic experience<br \/>Inspired by the Japanese heritage of Shiseido, which has accumulated over 150 years of innovation, the brand launches Ultimune Power Infusing Oil \u2013 a holistic care experience for the face, body and hair. The new approach advocates the concept that care and beauty are one whole, a new angle in anti-aging care based on over 30 years of research on the skin\u2019s immune system. The experience is enhanced thanks to a floral\u2013green fragrance of lotus, rose, rosemary, cardamom, ginger and Japanese jasmine, developed inspired by the principles of aromachology with the aim of evoking a sense of calm and energy \u2013 an expression of Shiseido\u2019s approach connecting skin, body and mind.<\/p>\n<p><img alt=\"Shiseido\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719103\"\/>Shiseido (credit: PR abroad)<\/p>\n<p>A story with volume<br \/>Love voluminous hair? The Moroccanoil brand launches a volume and texture powder for hair, for full-bodied styling and powerful volume. The formula gives the hair stability, texture and flexible hold for a lifted and dynamic look for up to 48 hours. The powder is suitable for all hair types and is an ideal solution for fine, thin or flat hair. The lightweight formula allows gradual build-up of hair body without weighing down, sticking or creating stiffness.<\/p>\n<p><img alt=\"Moroccanoil\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719104\"\/>Moroccanoil (credit: PR)<\/p>\n<p>A global menu<br \/>Cafe Greg chain launches in its 85 branches across the country a new summer menu with dishes inspired by culinary scenes in Europe and the USA, with an emphasis on brunch meals. Elad Amsalem, the chain\u2019s head chef, created rich dishes from quality ingredients:<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Market pastry: Puff pastry filled with chard and cheeses, a hard-boiled egg, kaymak, crushed tomatoes, spinach fondue, cheeses and market vegetables.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Cloud scrambled eggs: Brioche toasted in butter, cheddar and soft scrambled eggs, arugula and a mountain of parmesan.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">Country croissant: With a mix of mushrooms and truffles, a poached egg, Emek sauce and parmesan.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">French toast cr\u00e8me br\u00fbl\u00e9e: Vanilla cream, kaymak and berry coulis.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">The Italian category combines special cheeses with rich sauces: Fettuccine tomatoes and kaymak; spaghetti carbonara; rigatoni burrata with roasted sweet potato and cheese fondue; and broccoli mozzarella pizza with b\u00e9chamel sauce, spinach and parmesan.<\/p>\n<p><img alt=\"Cafe Greg\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719105\"\/>Cafe Greg (credit: David Moyal)<\/p>\n<p>Tropical twist<br \/>The N\u00f8rdic Mist lineup by Coca-Cola in Israel refreshes with a flavor combination that feels like a vacation in a can: Mango\u2013mint Zero. A new flavor in a 4-can pack joining the fruity sparkling series. The development was tailored precisely to the Israeli palate and maintains the brand\u2019s DNA: Strong carbonation, zero calories and maximum freshness. If you were looking for a light and refreshing way to close the \u201csomething sweet\u201d corner without guilt \u2013 the exotic mango and the mint \u201ckick\u201d are probably the answer.<\/p>\n<p><img alt=\"N\u00f8rdic Mist\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719107\"\/>N\u00f8rdic Mist (credit: RONEN MENAGEN)<\/p>\n<p>A global lineup<br \/>The chip snacking experience goes on a world journey thanks to Osem, which gives the classic chip a passport and launches a new edition bringing international flavors straight into the bag: Osem Chips series. The new \u201cWorld Flavors\u201d edition is renewed with two new flavors inspired by beloved cuisines: Wavy chips in Mexican flavor and wavy chips in Asian flavor. These take the snacking experience on a cross-continental journey with a combination of seasoning inspired by international cuisine, an especially crispy texture and a wavy shape that enhances the flavor in every bite. The packaging received a colorful and bold design in the spirit of the cuisines on which the series is based.<\/p>\n<p><img alt=\"Osem\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/05\/719109.jpeg\"\/>Osem (credit: OSEM STUDIO)<\/p>\n<p>Royal puppies<br \/>The super-premium brand Royal Canin launches the \u201cThe best choice for life\u201d campaign, helping owners of puppies and kittens provide their pets with a precise, healthy and tailored nutritional start from the very first stage. The campaign is intended to deepen awareness of the importance of adapting nutrition to the developmental stage, breed and unique needs of the young animals.<\/p>\n<p class=\"article-paragraph-section article-body-paragraph\">The puppies will enjoy a gift package including tailored wet food, a food bowl, a measuring cup and complementary accessories: For puppies, a leash and a waste collection bag will be included, and for kittens, a play ball and a professional information leaflet. At selected points of sale, stands with a QR code will be placed for filling out a short questionnaire and receiving a tailored nutritional recommendation for the young animal. On the food bags, a QR code appears for a recommendation for the daily portion according to the animal\u2019s weight. The gift packages are made of 90% recycled cardboard.<\/p>\n<p><img alt=\"Royal Canin\" loading=\"lazy\" width=\"822\" height=\"829\" decoding=\"async\" data-nimg=\"1\" style=\"color:transparent\" src=\"https:\/\/images.jpost.com\/image\/upload\/f_auto,fl_lossy\/719110\"\/>Royal Canin (credit: PR)<\/p>\n","protected":false},"excerpt":{"rendered":"Going for styleStraight from Southern California, the iconic lifestyle brand \u00aeUGG not only returns for a new season,&hellip;\n","protected":false},"author":2,"featured_media":299041,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[7,9,8,1742,126713,16526,126712,4822,86661,63574],"class_list":["post-299040","post","type-post","status-publish","format-standard","has-post-thumbnail","category-california","tag-california","tag-california-headlines","tag-california-news","tag-fashion","tag-haircare","tag-new-products","tag-perfume","tag-pets","tag-shoes","tag-skincare"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/299040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=299040"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/299040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/299041"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=299040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=299040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=299040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}