{"id":303389,"date":"2026-05-06T23:59:10","date_gmt":"2026-05-06T23:59:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/303389\/"},"modified":"2026-05-06T23:59:10","modified_gmt":"2026-05-06T23:59:10","slug":"korean-fried-chicken-to-make-its-way-to-fresnos-river-park","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/303389\/","title":{"rendered":"Korean Fried Chicken to Make Its Way to Fresno’s River Park"},"content":{"rendered":"

A Korean fried chicken concept popularized in Los Angeles will find its way to River Park Shopping Center courtesy of four friends well-versed in the Fresno market.<\/p>\n

\u201cWe wanted to create a restaurant that welcomes everyone, which means it accommodates everyone.\u201d \u2014 Ajay Hira, Jesse Boy restaurant co-owner<\/p>\n

Though the opening date is yet to be set, Jesse Boy will open near Regal\u2019s IMAX theater by the end of September, said co-owner Ajay Hira.<\/p>\n

The restaurant, which began serving fried chicken and cauliflower in L.A.\u2019s farmers markets, offers chicken wings, tenders, sandwiches, fries, salad, and rice. The cauliflower, cooked similarly to the chicken, is completely vegan, Hira said. A dedicated fryer and wok keep the vegetable separate from the meat.<\/p>\n

\"\"<\/a><\/p>\n

\u201cWe wanted to create a restaurant that welcomes everyone, which means it accommodates everyone,\u201d Hira said.<\/p>\n

\"\"Jesse Boy\u2019s Korean fried chicken, salad, and rice beside horchata bread pudding. (GV Wire Composite)
\nFried Cauliflower, Fried Chicken<\/p>\n

Fans of Yogurtland<\/a> will be familiar with Jesse Boy\u2019s ownership group. Yogurtland has two Fresno locations, one in River Park and another at Marketplace at El Paseo.<\/p>\n

\u201cWe know Fresno\u2019s open to new food, and Korean fried chicken just sounded so good,\u201d Hira said. \u201cEverybody loves it. Our team at Yogurtland loves it. We\u2019ve already brought them some of our Jesse Boy and they love it, so we thought it\u2019d be a good fit.\u201d<\/p>\n

Hira said they take a day-and-a-half to prepare the chicken and the cauliflower before it goes in the fryer. He said people eating the cauliflower often are convinced they\u2019re eating chicken.<\/p>\n

\u201cIt\u2019s a great place if you want to convert somebody (to being vegan),\u201d he said.<\/p>\n

Supporters of Children\u2019s Hospitals<\/p>\n

Jesse Boy\u2019s name comes from business partner and chef Jesse Cho. The four owners \u2014 Cho, Hira, Kevin Kleinberg, and Jonathan Choe \u2014 divide duties.<\/p>\n

One day, Cho invited the team over to try what he\u2019d created and they all wanted to take it commercial. They began serving it at pop-ups and farmers markets throughout L.A. and the San Fernando Valley. Jesse Boy then opened in Santa Monica.<\/p>\n

Hira said their businesses are big supporters of children\u2019s hospitals in the L.A. area and plan to do the same with Valley Children\u2019s Hospital.<\/p>\n

\u201cIt means a lot because Fresno\u2019s always been really, really kind to us and we want to bring something new. But we also want to make a difference in the community,\u201d Hira said.<\/p>\n","protected":false},"excerpt":{"rendered":"A Korean fried chicken concept popularized in Los Angeles will find its way to River Park Shopping Center…\n","protected":false},"author":2,"featured_media":303390,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[112,114,113],"class_list":["post-303389","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-fresno","tag-fresno-headlines","tag-fresno-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/303389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=303389"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/303389\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/303390"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=303389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=303389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=303389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}