{"id":304778,"date":"2026-05-07T19:54:59","date_gmt":"2026-05-07T19:54:59","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/304778\/"},"modified":"2026-05-07T19:54:59","modified_gmt":"2026-05-07T19:54:59","slug":"20-dont-miss-moments-from-sporticos-invest-west-conference","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/304778\/","title":{"rendered":"20 Don&#8217;t Miss Moments From Sportico&#8217;s Invest West Conference"},"content":{"rendered":"<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe bottom line for Sportico\u2018s Invest West conference on Wednesday in San Francisco: Sports has never offered up so many business opportunities. Investors, team owners, venture capitalists and even San Francisco\u2019s mayor engaged in lively conversations about topics such as women\u2019s sports, building out the fan experience and some Bay Area boasts over its allure for sports.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe more than 150 guests packed into the exclusive setting at the Presidio Golf Course &amp; Clubhouse heard insights on topics across the sports economy. Not an easy task to narrow our choices, but we are sharing 20 memorable observations from the stage.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe Biggest Misnomer in All of Sports: During the opening keynote conversation, Golden State Warriors co-executive chairman and <a rel=\"noreferrer noopener nofollow\" data-id=\"https:\/\/www.sportico.com\/business\/team-sales\/2026\/joe-lacob-padres-bid-no-mlb-games-2027-sportico-invest-west-1234892035\/\" target=\"_blank\" data-type=\"link\" href=\"https:\/\/www.sportico.com\/business\/team-sales\/2026\/joe-lacob-padres-bid-no-mlb-games-2027-sportico-invest-west-1234892035\/\">CEO Joe Lacob<\/a> decried the idea that franchise owners shouldn\u2019t be involved in their teams\u2019 operations or decision-making. He called it \u201cthe biggest misnomer in all of sports.\u201d Added Lacob: \u201cThat\u2019s ridiculous. In any business, if you\u2019re not involved as the owner, I don\u2019t care what business you\u2019re in, it\u2019s probably not going to succeed \u2026 So I am 100% committed to it. I do it full time.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNews on a NorCal Volleyball Investor: Venture capitalist Theresia Gouw, who is the lead investor of the new NorCal Volleyball club of Major League Volleyball, announced exclusively from the stage that former NBA player Zaza Pachulia is joining NorCal Volleyball as a founding investor.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEverything\u2019s Bigger in Texas, Including Girls Volleyball: \u201cThere are more young girls and women who play volleyball right now in the state of Texas than there are boys who play football,\u201d noted Gouw.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tBig Game ROI: \u201cClose to $500 million for Super Bowl,\u201d San Francisco Mayor Daniel Lurie said while discussing the return on investment for cities hosting major sporting events.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFace-Painted Devotion: \u201cBusinesses like banks or airlines, they have customers. We have fans, fans who paint their faces purple,\u201d Vivek Ranadiv\u00e9, owner and chairman of the Sacramento Kings, said as he pointed out how team owners should not take their responsibilities toward passionate fans for granted.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tKeeping Everything Fresh: \u201cLet\u2019s get the land next to the ballpark,\u201d Larry Baer, president and CEO of the San Francisco Giants, said, reflecting on developing new real estate to grow the fan experience. \u201cWe\u2019re in the Disney experience business.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tRedefining the Bay Area: \u201cThere\u2019s a chance, we\u2019re not there yet, for the Bay Area to be known for sports just as much as it\u2019s known for technology; that\u2019s one of the things that excites all of us,\u201d Jonathan Becher, president of Sharks Sports &amp; Entertainment, said.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNew Unicorn in Town: \u201cWe are social unicorns with the ability of teams to reach a billion people,\u201d Ranadiv\u00e9 said, playing off the traditional definition of unicorn companies with a valuation of $1 billion or more.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEverything Is Better in Portland: \u201cPortland is the global epicenter of women\u2019s sports \u2026 Probably one of the only places in the world where the women\u2019s sports teams are as popular as the men\u2019s sports teams,\u201d Alex Bhathal, owner of the Portland Fire and Portland Thorns, said.<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.sportico.com\/wp-content\/themes\/vip\/pmc-sportico-2020\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/05\/2274871548.jpg\" alt=\"\" data-lazy- data-lazy- height=\"683\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tSAN FRANCISCO, CALIFORNIA \u2013 MAY 06: Alex Bhathal, Executive Chair, RAJ Sports, speaks onstage during Sportico Invest West at Presidio Golf Course Clubhouse &amp; Terrace on May 06, 2026 in San Francisco, California. (Photo by Kimberly White\/Sportico via Getty Images)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tWhere You Need to Be: \u201cIf you\u2019re in sports or you\u2019re in business, this is the economic engine of the planet right now,\u201d boasted Mayor Lurie.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGood News, Bad News: \u201cWe\u2019ve got good news and we\u2019ve got bad news. The good news is we just bought the team. The bad news is we just bought the team,\u201d Baer, the Giants\u2019 CEO, said as he recalled what investor Walter Shorenstein told him in 1992 when they learned their $100 million purchase of the Giants was green-lit, keeping the team in San Francisco and preventing a move to Florida.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tNothing Personal, Memphis: \u201cIt\u2019s a lot easier to sell a player to come here than Memphis, so to speak. I could have picked any city, frankly,\u201d Warriors GM Mike Dunleavy Jr. said. \u201cWhen we\u2019re dealing with players, whether it\u2019s free agency, draft, trades, there is a sense of selling them to come here and to stay here \u2026 For me, in my own shoes, it\u2019s a tremendous advantage to be able to sell the Bay Area.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tUpside of the Cap: \u201cOne thing that the NBA has gotten right\u2014and I was on the other side of the table in CBA negotiations in my capacity at the Players Association\u2014but having a salary cap has certainly helped NBA franchise values grow over the years. They\u2019re guaranteed a certain limit to spending, and it\u2019s so punitive with the different aprons, that those franchise values have grown,\u201d said NBA veteran Roger Mason Jr., who <a data-id=\"https:\/\/www.sportico.com\/business\/tech\/2026\/nba-roger-mason-jr-sells-vaunt-ai-platform-1234888343\/\" data-type=\"link\" href=\"https:\/\/www.sportico.com\/business\/tech\/2026\/nba-roger-mason-jr-sells-vaunt-ai-platform-1234888343\/\" rel=\"nofollow noopener\" target=\"_blank\">sold his sports content IP company Vaunt last month to FSP<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tQB Tanking: NFL quarterback coach and Therabody ambassador Jordan Palmer attributed hyperbaric chambers and playing video games on Xbox as the secret to your favorite QB\u2019s success in his conversation with Therabody founder and chief wellness officer Dr. Jason Wersland.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tDoubling Up on Women\u2019s Sports: Speaking about owning both the Portland Fire and Thorns, RAJ Sports executive chairman Bhathal touted \u201cbeing able to have two teams that can tap into this unbelievable demand for women\u2019s sports and the culture of women\u2019s sports, but with two distinct flavors.\u201d Bhathal added that \u201cthe audiences are different \u2026 but the community is united in their love and passion for women\u2019s sports.\u201d<\/p>\n<p>\t\t\t\t\t\t<img loading=\"lazy\" class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.sportico.com\/wp-content\/themes\/vip\/pmc-sportico-2020\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/05\/2274837831.jpg\" alt=\"\" data-lazy- data-lazy- height=\"683\" width=\"1024\" decoding=\"async\"\/><\/p>\n<p>\t\t\t\t\tSAN FRANCISCO, CALIFORNIA \u2013 MAY 06: (L-R) Joy Nuga, Stacy Johns, President, Los Angeles Sparks, and Jess Smith, President, Golden State Valkyries, speak onstage during Sportico Invest West at Presidio Golf Course Clubhouse &amp; Terrace on May 06, 2026 in San Francisco, California. (Photo by Kimberly White\/Sportico via Getty Images)<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tGetting It Right First: \u201cYou only get to introduce yourself once,\u201d Jess Smith, president of the Golden State Valkyries, said on building trust for a startup team within a community. The Valkyries generated historic interest in their inaugural season and are already the WNBA\u2019s <a href=\"https:\/\/www.sportico.com\/valuations\/teams\/2026\/wnba-team-values-2026-valkyries-liberty-fever-1234891620\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">most valuable franchise<\/a>.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLighting Up Star Power In LA: \u201cLA has such great culture and vibe,\u201d said Stacy Johns, president of the Los Angeles Sparks and previously CEO of Bay FC. \u201cYou have to have a team to live up to that. You have to tell the stories of the women who play for us. How can we create stars?\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tLittle Overlap: \u201cLast year we saw 7% who were crossover fans. This year that was 8%,\u201d Smith said on the overlap between the Valkyries and the Warriors fanbases.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tFollowing ROI, Not People: \u201cNot all VCs are people-focused,\u201d Gouw said about the importance of understanding community when investing in teams.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tSponsors Matter: Big thank you to our Invest West sponsors, Endava, Weil Gotshal, WestHealth, and to supporting sponsors Fifth Generation Sports and Waymo.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tEben Novy-Williams contributed to this report. <\/p>\n","protected":false},"excerpt":{"rendered":"The bottom line for Sportico\u2018s Invest West conference on Wednesday in San Francisco: Sports has never offered up&hellip;\n","protected":false},"author":2,"featured_media":304779,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[9180,128427,101,103,102,104,106,105,2280,16614,8859],"class_list":["post-304778","post","type-post","status-publish","format-standard","has-post-thumbnail","category-san-francisco","tag-finance","tag-invest-west-2026","tag-san-francisco","tag-san-francisco-headlines","tag-san-francisco-news","tag-sf","tag-sf-headlines","tag-sf-news","tag-silicon-valley","tag-venture-capital","tag-womens-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/304778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=304778"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/304778\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/304779"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=304778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=304778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=304778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}