{"id":306903,"date":"2026-05-09T00:50:25","date_gmt":"2026-05-09T00:50:25","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/306903\/"},"modified":"2026-05-09T00:50:25","modified_gmt":"2026-05-09T00:50:25","slug":"snoop-dogg-delays-socal-cannabis-shop-opening-amid-security-concern","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/306903\/","title":{"rendered":"Snoop Dogg delays SoCal cannabis shop opening amid security concern"},"content":{"rendered":"

A grand opening for legendary rapper Snoop Dogg\u2019s<\/a> cannabis store in his southern California hometown of Long Beach has been postponed due to security concerns.<\/p>\n

Saturday\u2019s grand opening for the 54-year-old rapper\u2019s (born Calvin Broadus Jr.) shop S.W.E.D. (Smoke Weed Every Day) has been postponed due to the overwhelming response the store said it got for the grand opening, per an Instagram post<\/a>.<\/p>\n

\u201cLong Beach showed incredible support for Saturday, more than we anticipated,\u201d the post read for the global entertainer\u2019s<\/a> second cannabis store in LA.<\/p>\n

Snoop Dogg hologram inside a cannabis dispensary. Instagram\/@swedstore.lbc<\/p>\n

A gold car with chrome trim and spoke wheels sits on a black-and-white checkered floor in a store. Instagram\/@swedstore.lbc<\/p>\n

\u201cWith expected attendance exceeding safe capacity, we\u2019ve decided to postpone to ensure we deliver the experience the community deserves: safely, and in the right way.\u201d<\/p>\n

Snoop\u2019s team<\/a> told The Post the decision followed the fatal shooting on March 1st at the opening of the new Marathon Burger<\/a> in Long Beach, whose franchise is tied to late rapper Nipsey Hussle. One person was killed, two other people were injured in the shooting.<\/p>\n

\u201cS.W.E.D. Stores\u2019 first priority is ensuring safety for the community it serves and does not want another incident to occur, which is why the team made the decision to postpone.\u201d<\/p>\n

Interior of a Snoop Dogg Store in Long Beach, CA. Instagram\/@swedstore.lbc<\/p>\n

The company said it would be working with the City of Long Beach to make sure the event, when it does happen, is better than ever.<\/p>\n

\u201cThe energy is real and we\u2019re taking the time to match it. A new date will be announced soon. Stay tuned.\u201d<\/p>\n

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At Saturday\u2019s ribbon cutting, Snoop was supposed to be presented a proclamation from the city and get a certificate, per the report.<\/p>\n

An earlier post on social media featured the rapper promoting the Long Beach shop<\/a> located at 2115 E. 10th Street.<\/p>\n

Snoop was supposed to be presented a proclamation from the city and get a certificate. Instagram\/@swedstore.lbc<\/p>\n

Those who showed up early were promised goodie bags along with a chance to score tickets to see the rapper perform live in June at the Long Beach Amphitheater<\/a> grand opening.<\/p>\n

Video promoting the store posted on social media showed a peek inside the shop<\/a> which features a futuristic hologram of him and tons of early Snoop era memorabilia.<\/p>\n

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\u201cEach element was intentionally designed to celebrate Long Beach\u2019s rich culture and community that shaped his journey. Iconic touches, including references to the legendary Hood Rich Lowrider and more,\u201d per a press release.<\/p>\n

\u201cLong Beach made me who I am,\u201d Snoop said. \u201cOpening S.W.E.D. in Long Beach is my way of showing love to the community that showed love to me. We\u2019re creating jobs, opportunities, and a space that celebrates the culture.\u201d\u00a0<\/p>\n

It is the rapper\u2019s second weed shop in Los Angeles. Instagram\/@swedstore.lbc<\/p>\n

\u201cLong Beach made me who I am,\u201d Snoop said. Instagram\/@swedstore.lbc<\/p>\n

It is the rapper\u2019s second weed shop in Los Angeles, with the first near LAX. That shop opened in July 2024.<\/p>\n

The Post reached out to the rapper\u2019s team for further comment.<\/p>\n

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