{"id":310514,"date":"2026-05-11T16:59:26","date_gmt":"2026-05-11T16:59:26","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/310514\/"},"modified":"2026-05-11T16:59:26","modified_gmt":"2026-05-11T16:59:26","slug":"cbs-sacramento-debuts-new-ar-vr-studio","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/310514\/","title":{"rendered":"CBS Sacramento Debuts New AR\/VR Studio"},"content":{"rendered":"<p id=\"elk-6967f83b-2d04-49d4-98aa-fc628ae7ddc8\">SACRAMENTO, Calif.\u2014<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/tag\/CBS\" target=\"_blank\" data-url=\"https:\/\/www.tvtechnology.com\/tag\/CBS\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/tag\/CBS\" rel=\"nofollow noopener\">CBS<\/a> Sacramento is debuting a new augmented reality\/<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/tag\/vrar\" target=\"_blank\" data-url=\"https:\/\/www.tvtechnology.com\/tag\/vrar\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/tag\/vrar\" rel=\"nofollow noopener\">virtual reality<\/a> (AR\/VR) technology-driven studio today, Monday, May 11, at 12:00 p.m.<\/p>\n<p>The launch is part of an ongoing push to provide viewers with more immersive storytelling and next-generation journalism at the CBS Television Station group, <a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/news\/cbs-stations-goes-virtual-to-reinvent-news\" target=\"_blank\" data-url=\"https:\/\/www.tvtechnology.com\/news\/cbs-stations-goes-virtual-to-reinvent-news\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/news\/cbs-stations-goes-virtual-to-reinvent-news\" rel=\"nofollow noopener\">which has been deploying AR\/VR technologies developed in-house at various stations around the country<\/a>.<\/p>\n<p><a id=\"elk-seasonal\"\/><\/p>\n<p id=\"elk-6967f83b-2d04-49d4-98aa-fc628ae7ddc8-2\">The Sacramento station becomes the 12th newsroom in the CBS Television Stations group to adopt AR\/VR technology across its local newscasts.<\/p>\n<p>            You may like<\/p>\n<p>\u201cCBS Sacramento has long served our community through trusted journalism and compelling storytelling,\u201d said Scott Warren, president and general manager of CBS Sacramento and CBS Bay Area. \u201cThis new AR\/VR studio gives viewers greater context and perspective, creating a more immersive way to experience the weather and local news stories that matter to them.\u201d<\/p>\n<p>Beginning with the 12:00 PM newscast on CBS Sacramento (KOVR), AR\/VR technology will be integrated into all the station\u2019s newscasts, including news, weather and sports. Select AR\/VR elements will also be used during news and weather segments on GOOD DAY on KMAX, while the remainder of the program will continue to originate from a traditional studio.<\/p>\n<p>The Future of Local News | CBS News Sacramento &#8211; YouTube<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.newsbeep.com\/us-ca\/wp-content\/uploads\/2026\/05\/1778518766_228_maxresdefault.jpg\" alt=\"The Future of Local News | CBS News Sacramento - YouTube\" data-aspect-ratio=\"16\/9\" loading=\"lazy\"\/><\/p>\n<p><a class=\"watch-on-youtube-LkSvysuoEuc\" href=\"https:\/\/youtu.be\/LkSvysuoEuc\" target=\"_blank\" data-url=\"https:\/\/youtu.be\/LkSvysuoEuc\" referrerpolicy=\"no-referrer-when-downgrade\" data-hl-processed=\"none\" rel=\"nofollow noopener\">Watch On <\/a><\/p>\n<p id=\"elk-c2888f5e-306b-4fb2-bbfc-5eb257077962\">The technology allows journalists to visually explain complex stories, breaking news and weather systems with greater clarity while maintaining the station\u2019s editorial standards.<\/p>\n<p>As previously reported, the Sacramento launch continues the expansion of the CBS Stations AR\/VR newsroom initiative, building on innovations f<a data-analytics-id=\"inline-link\" href=\"https:\/\/www.tvtechnology.com\/news\/cbs-stations-goes-virtual-to-reinvent-news\" target=\"_blank\" data-url=\"https:\/\/www.tvtechnology.com\/news\/cbs-stations-goes-virtual-to-reinvent-news\" data-hl-processed=\"none\" data-mrf-recirculation=\"inline-link\" data-before-rewrite-localise=\"https:\/\/www.tvtechnology.com\/news\/cbs-stations-goes-virtual-to-reinvent-news\" rel=\"nofollow noopener\">irst introduced at CBS Bay Area under Warren\u2019s leadership<\/a>.<\/p>\n<p class=\"newsletter-form__strapline\">The professional video industry&#8217;s #1 source for news, trends and product and tech information. Sign up below.<\/p>\n<p>CBS Sacramento serves viewers across the greater Sacramento region through CBS KOVR and KMAX, delivering local news, weather, sports and community coverage across broadcast and digital platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"SACRAMENTO, Calif.\u2014CBS Sacramento is debuting a new augmented reality\/virtual reality (AR\/VR) technology-driven studio today, Monday, May 11, at&hellip;\n","protected":false},"author":2,"featured_media":310515,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[121,123,122],"class_list":["post-310514","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sacramento","tag-sacramento","tag-sacramento-headlines","tag-sacramento-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/310514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=310514"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/310514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/310515"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=310514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=310514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=310514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}