{"id":311504,"date":"2026-05-12T05:09:40","date_gmt":"2026-05-12T05:09:40","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/311504\/"},"modified":"2026-05-12T05:09:40","modified_gmt":"2026-05-12T05:09:40","slug":"grand-opening-of-snoop-doggs-1st-long-beach-storefront-postponed-over-safety-concerns-2","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/311504\/","title":{"rendered":"Grand opening of Snoop Dogg\u2019s 1st Long Beach storefront postponed over safety concerns"},"content":{"rendered":"

The grand opening of Snoop Dogg\u2019s first brick-and-mortar business in his hometown of Long Beach, California, has been postponed due to safety concerns.<\/p>\n

The West Coast rapper\u2019s team told KTLA 5 that the postponement follows the deadly March 1 shooting at the grand\u00a0opening of\u00a0Marathon Burger<\/a>, a franchise\u00a0tied to the late rapper\u00a0Nipsey Hussle. The shooting hurt two people and killed one.<\/p>\n

Snoop, whose real name is Calvin Cordozar Broadus Jr., was set to open his second cannabis retail location, S.W.E.D. (Smoke Weed Every Day) Long Beach<\/a>. This is the long-time cannabis advocate\u2019s second storefront for the brand. He has another location near LAX.<\/p>\n

\u201cThe store reflects his commitment to creating economic opportunity locally, including jobs and community investment, while building a legacy brand rooted in cannabis culture,\u201d a press release explained.<\/p>\n

He was also set to receive a proclamation from the City of Long Beach and was supposed to receive a city certificate during the ribbon cutting.<\/p>\n

\"Photo:<\/a><\/p>\n

Photo: S.W.E.D. (Smoke Weed Every Day) Long Beach<\/p>\n

\u201cLong Beach made me who I am,\u201d\u00a0the \u201cDrop It Like It\u2019s Hot\u201d rapper said.\u00a0\u201cOpening S.W.E.D. in Long Beach is my way of showing love to the community that showed love to me.\u00a0We\u2019re\u00a0creating jobs, opportunities, and a space that celebrates the culture.\u201d<\/p>\n

The look of the SoCal storefront honors the early days of hip-hop by \u201cmixing\u00a0cutting\u2011edge\u00a0technology with\u00a0street\u2011inspired\u00a0visuals, vibrant colorways, and throwbacks to the classic Snoop era.\u201d<\/p>\n

Inside, there are retro arcade games,\u00a0the West Coast rapper\u2019s personal lounge,\u00a0two live DJ booths, and\u00a0a state-of-the-art\u00a0hologram of him as well.<\/p>\n

\"Photo:<\/a><\/p>\n

Photo: S.W.E.D. (Smoke Weed Every Day) Long Beach<\/p>\n

\u201cEach element was intentionally designed to celebrate Long Beach\u2019s rich culture and community that shaped his journey. Iconic touches, including references to the legendary Hood Rich Lowrider and more.\u201d<\/p>\n

\"Photo:<\/a><\/p>\n

Photo: S.W.E.D. (Smoke Weed Every Day) Long Beach<\/p>\n

S.W.E.D. (Smoke Weed Every Day) Long Beach is located at 2115 E. 10th Street. Long Beach, CA 90804.<\/p>\n

The new date for the grand opening has not yet been released.<\/p>\n

Copyright 2026 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.<\/p>\n

For the latest news, weather, sports, and streaming video, head to KTLA. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The grand opening of Snoop Dogg\u2019s first brick-and-mortar business in his hometown of Long Beach, California, has been…\n","protected":false},"author":2,"featured_media":311505,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[7,111870,114681,15287,2518,131,133,132,43021],"class_list":["post-311504","post","type-post","status-publish","format-standard","has-post-thumbnail","category-long-beach","tag-california","tag-calvin-cordozar-broadus-jr","tag-cannabis-culture","tag-community-investment","tag-grand-opening","tag-long-beach","tag-long-beach-headlines","tag-long-beach-news","tag-snoop-dogg"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/311504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=311504"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/311504\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/311505"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=311504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=311504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=311504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}