{"id":322182,"date":"2026-05-19T02:35:08","date_gmt":"2026-05-19T02:35:08","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/322182\/"},"modified":"2026-05-19T02:35:08","modified_gmt":"2026-05-19T02:35:08","slug":"housing-watch-builders-offer-incentives-as-homebuyers-remain-hesitant","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/322182\/","title":{"rendered":"Housing Watch: Builders offer incentives as homebuyers remain hesitant"},"content":{"rendered":"<p class=\"EkqkG IGXmU nlgHS yuUao MvWXB TjIXL aGjvy ebVHC \">FRESNO, Calif. (KFSN) &#8212; The Housing Market Index, a monthly snapshot of the homebuilding industry, shows modest improvement but remains in negative territory as high prices and interest rates continue to weigh on the housing market.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">The index, compiled by the National Association of Home Builders and Wells Fargo, tracks current sales, buyer traffic and projected sales over the next six months. Despite a month-over-month uptick, conditions remain subdued.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;Right now, what we&#8217;re seeing is modest improvement month over month. This index is still in negative territory, which really comes back to just the broader gloom that&#8217;s hanging over the housing market with high prices, high interest rates,&#8221; said Bankrate Principal Analyst Ted Rossman.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">According to Rossman, roughly one-third of homebuilders nationwide reduced prices over the past month to attract buyers. Builders are also offering incentives such as closing-cost credits or temporary mortgage-rate buydowns.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Rossman noted that new homes are currently selling for less than existing homes, a trend that may surprise some buyers.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;There is some element of buyer beware here. It&#8217;s interesting that new homes actually cost a bit less than existing homes. A lot of people find that surprising, but the median for a new home is about $390,000, for existing, it&#8217;s about 420. Some of that is because these new homes are a little bit smaller,&#8221; Rossman said.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Economic challenges and persistently high mortgage rates continue to dampen buyer demand, contributing to a slower-than-expected spring homebuying season.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">&#8220;Mortgage rates are really a significant thing to watch because right now we&#8217;re seeing 6.46% is the average for the 30-year fixed,&#8221; Rossman said. &#8220;They are a little bit lower than they were this time last year, but it has been a slower spring home-buying season than anticipated for all of these factors.&#8221;<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">Builder confidence is considered high when the Housing Market Index reaches 50 on a scale of 1 to 100. The current reading stands at 37, reflecting continued caution across the industry.<\/p>\n<p class=\"EkqkG IGXmU nlgHS yuUao lqtkC TjIXL aGjvy \">For news updates, follow Dale Yurong on <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/www.facebook.com\/DaleYurongABC30\/\" rel=\"nofollow noopener\" target=\"_blank\">Facebook<\/a> and <a class=\"zZygg UbGlr iFzkS qdXbA WCDhQ DbOXS tqUtK GpWVU iJYzE \" data-testid=\"prism-linkbase\" href=\"https:\/\/twitter.com\/daleyurongabc30\" rel=\"nofollow noopener\" target=\"_blank\">X<\/a>.<\/p>\n<p>Copyright \u00a9 2026 KFSN-TV. All Rights Reserved.<\/p>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"FRESNO, Calif. (KFSN) &#8212; The Housing Market Index, a monthly snapshot of the homebuilding industry, shows modest improvement&hellip;\n","protected":false},"author":2,"featured_media":322183,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[134229,63872,134225,134228,112,114,113,6812,27255,7809,134227,12055,2655,134224,134226,72456,16373,58351,16375,294],"class_list":["post-322182","post","type-post","status-publish","format-standard","has-post-thumbnail","category-fresno","tag-134229","tag-bankrate","tag-builder-confidence","tag-existing-homes","tag-fresno","tag-fresno-headlines","tag-fresno-news","tag-home-prices","tag-home-sales","tag-homebuilders","tag-homebuying-season","tag-housing-affordability","tag-housing-market","tag-housing-market-index","tag-housing-trends","tag-interest-rates","tag-mortgage-rates","tag-new-homes","tag-real-estate-market","tag-timely"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/322182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=322182"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/322182\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/322183"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=322182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=322182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=322182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}