{"id":334896,"date":"2026-05-27T20:42:10","date_gmt":"2026-05-27T20:42:10","guid":{"rendered":"https:\/\/www.newsbeep.com\/us-ca\/334896\/"},"modified":"2026-05-27T20:42:10","modified_gmt":"2026-05-27T20:42:10","slug":"why-snow-peak-made-the-pnw-its-north-american-base-camp","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/us-ca\/334896\/","title":{"rendered":"Why Snow Peak Made the PNW Its North American Base Camp"},"content":{"rendered":"

From Campfield\u2014whose jyubako cabins, tent suites, and bring-your-own-setup field sites enable guests to experience Snow Peak\u2019s elevated style of comfort camping as well as Japanese customs like onsen\u2014to the stores themselves, which host interactive displays, Snow Peak aims to immerse customers in the brand\u2019s values.<\/p>\n

A great example is Snow Peak\u2019s relationship to the campfire or bonfire\u2014takibi in Japanese. \u201cThe heartbeat of any campsite is the gathering around the fire,\u201d said Reis.<\/p>\n

In Japan, quality time by the campfire\u2014cooking good food, sharing stories, enjoying leisure time in nature\u2014is a central part of the camping experience. Here, that \u201ctakibi time\u201d concept is shared not just through products, like the Takibi Fire & Grill<\/a>, but also experiences. The Portland location\u2019s attached Takibi restaurant (which opened in 2021) offers hearth-fired dishes like black cod to provide a taste of campfire cooking in the middle of town. Centering the campfire was also a key part of choosing where to place Long Beach Campfield, as there are fewer fire bans along the coast during peak camping months.<\/p>\n

\u201cWe can actually enjoy our style of camping year-round to its fullest,\u201d Reis explained.<\/p>\n

Reis added the Pacific Northwest feels like a natural fit thanks to the people, who live with one foot in civilization and one in nature, and also for what Snow Peak can bring to the local culture.<\/p>\n

\"snow-peak-profile-inside-tent\"<\/p>\n

Courtesy Snow Peak<\/p>\n

\u201cI think the PNW is a place where a lot of innovation happens,\u201d he said, calling out the region\u2019s reputation as a hub for major tech companies like Amazon. \u201cWe\u2019re connecting faster, we\u2019re connecting with more people. But on the flip side . . . we\u2019re belonging less. Our sense of well-being, our sense of being grounded, our sense of place in the world. All those things are getting eroded by a move toward productivity or efficiency. I think we\u2019re trying to counteract and be a counterbalance to that . . . having a way to get you into nature to find that sense of belonging.\u201d<\/p>\n

Hence why Snow Peak focuses more on camping than activity-specific offerings. \u201c[The US is] an activity-focused marketplace. Kayaking, downhill mountain biking, whatever the activity is. That\u2019s the focus, whereas camping is the way to extend your stay. But in our way of going out camping, camping is the main event. Where you gather around the fire, have drinks with friends, cook a good meal, let your kids run around but always come home to a really, really good basecamp.\u201d<\/p>\n

Reis is mum on upcoming expansion plans, but with more and more people discovering the brand over the past few years, it\u2019s clear Snow Peak wants to keep growing its presence in North America. \u201cWe\u2019ve had a lot of people come visit us from all over, so we\u2019ll see where our customers take us.”<\/p>\n","protected":false},"excerpt":{"rendered":"From Campfield\u2014whose jyubako cabins, tent suites, and bring-your-own-setup field sites enable guests to experience Snow Peak\u2019s elevated style…\n","protected":false},"author":2,"featured_media":334897,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[131,133,132],"class_list":["post-334896","post","type-post","status-publish","format-standard","has-post-thumbnail","category-long-beach","tag-long-beach","tag-long-beach-headlines","tag-long-beach-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/334896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/comments?post=334896"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/posts\/334896\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media\/334897"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/media?parent=334896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/categories?post=334896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/us-ca\/wp-json\/wp\/v2\/tags?post=334896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}